Graphic Design, pathway in Motion Graphics and Video
Use your creative talent to become a specialist in visual communication, develop animated stories, create videos and virtual environments.
Barcelona
On campus
ENG
Bachelor of Arts
Language
English
Start date
September 2025
Frequency
Full time
Fruition
On campus
Duration
4 Years
Credits
240 ECTS
Combine technology and technique with art to let your imagination unfold. In this 4-year program you’ll work in a creative environment, in multidisciplinary teams, and develop real projects for companies in the sector.
This program , taught in English, helps you to define your own style and learn to make your mark as a professional Graphic Designer, transforming your passion and creative talent into real skills to offer new services or take your career in a new direction.
You’ll acquire a skill set that ranges from hand drawn design, photography and video to digital animated design, video mapping and virtual reality. After finishing the program you’ll have all the resources you need for every stage of the animation creation process.
During the 4-year program you’ll discover the ins and outs of art direction, storytelling, post-production, and more.
There are 60 places available for first-year students majoring in Graphic Design. Of these places, there is no specific number assigned by pathway or language.
The Bachelor of Arts has a total of 240 ECTS credits divided into four academic years. It is valid throughout the European Higher Education Area and, to all intents and purposes, is equivalent to an official university degree, and accredited by the Agency for the Quality of the University System. This program enables access to official master’s degrees.
Information to decide
You’ll learn to tell stories in motion in a creative and multidisciplinary environment in one of the capitals of the design world, adopting the latest techniques and technologies used in the audiovisual sector.
The program is based on a learning-by-doing methodology: you’ll learn by designing your own animation projects.
You’ll work in an interdisciplinary space, sharing workshops and joint projects with people studying a number of other design disciplines.
The syllabus includes progressive learning objectives, the difficulty of which increases during the 4-year program. Last but not least, you’ll prepare a final project with real companies, giving you the experience you need to start working as a professional Motion Graphics Designer.
This program is for people particularly interested in design, drawing and animation.
The goals are to approach 2D and 3D design in a creative way, creating short animation films, video and sound, so it’s essential to have experience and a healthy curiosity in these areas.
You’ll be presented with a number of professional opportunities when you’ve finished the program: graphic design specialist, videographer, video creator, video editor and graphic animator specialised in every aspect of the art.
In this program you’ll learn everything you want to know about graphic design, specialising in motion graphics and video production, opening the door to a wide and creative spectrum of work opportunities.
When you’ve finished this program, you’ll have all the resources you need to animate your own graphics, tell stories in motion, add sound to your animations and convert them into an audiovisual format for mobile devices, screens, web, showcases, video projections or VR environments.
What’s more, you’ll also learn the most effective storytelling techniques, and discover the digital tools used in recording, editing and post-production. You’ll turn the know-how you’ve acquired into hands-on experience, developing projects for real brands and clients.
Last but not least, IED has its own photography and video studio, a sound lab, and state-of-the-art audiovisual equipment you can use to let your talent unfold without limits, and you can use the XR Lab to discover and experiment with the latest immersive experiences such as VR and AR.
Syllabus
What will you learn?
In the first year you’ll acquire the basic concepts of design, design culture and project methodology. You’ll be actively encouraged to try new things, to create and communicate, to turn your ideas into successfully design projects.
First semester
Foundation Project I
Representation Techniques I
Project Communication I
Introduction to Marketing
Science Applied to Design
Colour and Form
Second semester
Foundation Project II
Representation Techniques II
Project Communication II
Technical Drawing I
Sociology
Volume
Annual
History of Arts and Design
What will you learn?
In the second year you’ll focus on technological and design tools. You’ll discover the ins and outs of programs like Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Adobe Premiere, and more. And you’ll also learn the important role of the story, narrative language and post-production in audiovisual work, while writing, recording, editing and doing the post-production of a short film.
First semester
Informatics Graphic Design I
Animation Techniques in Graphic Design
Graphic Design Workshop I
History of Graphic Design
Semiotics
Graphic Techniques in Graphic Design
Photography in Graphic Design
Typography I
Second semester
Audiovisual Graphic Design
Digital Communication I
Screenplay & Storyboard
Video Production
Post Production
Interdisciplinary Project
What will you learn?
In the third year you’ll get your first taste of experience with real companies and work on more technical and complex projects, producing prototypes and considering costs. You’ll develop designs for corporate identities, packaging or signs.
First semester
Graphic Design Strategy and Management
Workshop II
Corporate Identity Project
Post-production II
Project Communication III
Short Film Workshop
Second semester
Sound I
Project I
Editorial Project and Interactive Communication
Contemporary Communication
Packaging Project
Multidisciplinary Workshop
What will you learn?
In the fourth year you’ll put what you’ve learnt into practice in the form of mandatory work experience to define your own professional profile. You’ll develop a visual installation and acquire more in-depth knowledge of advanced software. Last but not least, you’ll develop a Final Project with real companies.
First semester
Post-production III
Workshop III
Post-production IV
Project II
Sound II
Professional Internship
Multidisciplinary Workshop II
Second semester
Final Project
Curricular Internship
The curricular internship is a subject of the Undergraduate Degrees that has the objective of possessing in practice and complementing the knowledge acquired in their academic formation. You can find here information related to the curricular internship for Undergraduate Degree.
Here you can access the Syllabus for Higher Artistic Education in Design
Inside the labs
+2
Media Lab
+3
Hybrid Lab
+3
XR Lab
+4
Printing Lab
+2
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