Language

Spanish

Start date

October 2026

Frequency

Evening

Duration

9 Months

Credits

60

With a focus on circular fashion, learn to lead and transform companies towards more ethical and sustainable practices.

The Master in Fashion Companies Management gives you in-depth insight into how a fashion brand functions: the various departments, product management strategies, the production and distribution processes, the digital ecosystem, management control, organisation, logistics, and more.

You’ll acquire all the skills you need to work as a fashion brand manager in this complex and fascinating sector. Fashion brands are always on the lookout for creative people with the specific, technical know-how to take the brand into the 21st century.

This programme is taught at IED Gran Vía - Palacio de Altamira.

In collaboration with:

Information to decide

A comprehensive overview of how a brand manager works in a variety of contexts, from retail to luxury fashion, at one of the best creative management schools in Spain.

The programme includes theoretical and practical training, workshops, visits and events of various kinds, and so achieve a direct connection with the sector's labour and business reality.

IED's commitment to project culture will allow you to participate in real and professional proposals where you can experiment with different tools and working techniques.

At the end of the course, you must deliver the Final Master's Project, as a culmination of the practical work that reflects the skills, knowledge and analytical abilities acquired.

This master is aimed at people with a degree in law, business administration or business management, and professionals working in the fashion industry, marketing or communication.

The Master in Fashion Brand Management gives you the qualifications you need to manage your own business or work in one of a number of professional fields: as a commercial or brand director, product manager, digital marketing specialist, to name but a few. 

You’ll gain hands-on experience in the fashion business working on real projects, putting the progress you make into practice under the guidance of a teaching team of professionals who have already made their mark in the sector.

Taking it at IED Madrid puts you right where the action is. It’s a vibrant city where you’ll find a variety of activities, important events, and some of the top brands in the fashion world.

Syllabus

Fashion Systems

Fashion Systems

Materials and Processes



Design Management

Segmentation by Product

Segmentation by Target

The Creative Office



Fashion Marketing and Communication

Fashion Marketing Fundamentals
Marketing and Digital Tools
Fashion Communication Fundamentals
Marketing and Communication Plan
 



Financial and Operations Management

Financial Strategy in the Fashion Industry
Production and Supply Chain
Purchasing Department
Fashion Law



Retail

Distribution and Strategic Visual Merchandising



Sustainability and Social Responsability

CSR in Fashion Companies and Responsible Corporate Communication
Social Purpose in the Fashion Company and Circular Economy
 



Master's Final Project

Master's Thesis
Presentations

Faculty

María Giraldo

Clemente Hernández Sánchez

Pilar Prior Hernández

Maripi Robles

Álvaro Sanz

News

07 May 2026

IED.60 Public Program - May: between Plural Intelligences and the culture of design

The programme of IED events open to both the internal and external communities continues in may; it was launched to mark the 60th anniversary as a collective reflection on the role of design.

30 April 2026

IED Milano partner in an international collaboration programme with Dnipro University of Technology

Communication Design students taking part in an interactive workshop with faculty members from the Ukrainian university.

Dos premios para el documental The Designer is Dead de Gonzalo Hergueta, Alumni IED Madrid

13 April 2026

Three awards for the documentary The Designer is Dead by Gonzalo Hergueta, IED Madrid Alumni

The film has won the Jury Prize at the International Festival of Films on Art, the Best Documentary Award in the Official Selection at Moritz Feed Doc and the Audience Award at the Atlàntida Mallorca Film Fest

IED Italy and Spain Summer Courses

10 April 2026

IED Italy and Spain Summer Courses

An international educational experience in Italy and Spain that integrates learning, research, and the exploration of dynamic and stimulating cultural contexts.

25 March 2026

IED ranked among the world's top 100 academic institutions in the QS World University Rankings® by Subject 2026

Europe's largest Art and Design school network secures 78th place worldwide in the Art & Design discipline, marking its 60th anniversary year.

25 March 2026

Inditex Talent Session at IED Barcelona

The Zara Talent programme brought together students from Fashion Design, Interior Design, Styling, Fashion Marketing and Communication, and Footwear Design for a day of one-to-one meetings with the group’s human resources teams.

Jaime Álvarez, alumni del IED Madrid, gana el Premio Mercedes‑Benz a Mejor Colección con su firma Mans

25 March 2026

Jaime Álvarez, IED Madrid Alumni, wins Mercedes‑Benz Award for Best Collection with his brand Mans

Designer Jaime Álvarez, creator of the Mans label, receives the award at Mercedes‑Benz Fashion Week Madrid, reaffirming the talent of the IED alumni community.

23 March 2026

MBFW honours designers Juan Vidal, a lecturer at IED Barcelona, and Jaime Álvarez (MANS), IED Madrid Alumni

Juan Vidal has been awarded the National Designer Award, whilst Jaime Álvarez has received the NARS Icon Award

19 March 2026

Plural Intelligences: IED Announces the Theme of Its 60th Anniversary

IED reveals Plural Intelligences, the theme dedicated to the 60th anniversary of its foundation, which will take place in 2026.

Don't miss it

Lecture and Panel discussion

11 May 2026 - 11 May 2026

Florence

Francesca Ragazzi: editorial visions and new imaginaries

IED Firenze welcomes Francesca Ragazzi, Head of Editorial Content at Vogue Italia, for a conversation exploring the evolution of fashion publishing and the new perspectives of fashion storytelling.

Lecture and Panel discussion

22 May 2026 - 22 May 2026

Rome

Twins: Conversations on the Duality between Identity, Transformation and Contemporary Imaginaries

Three lectures and a final talk exploring how brands, organizations and individuals navigate change and redefine their identity across physical, symbolic and digital dimensions.

Lecture and Panel discussion

26 May 2026 - 26 May 2026

Florence

Andrea Batilla: reading Fashion today

A talk with Andrea Batilla, expert in communication and marketing strategies and brand storytelling, offering a critical reading of fashion shows and the ongoing transformations within the contemporary fashion system.