Fashion Companies Management
Leading the circular and sustainable transformation of the fashion industry
Madrid
On campus
ESP
Master's Degree
Language
Spanish
Start date
October 2025
Frequency
Evening
Fruition
On campus
Duration
9 Months
Credits
60
Price
A comprehensive learning experience, from strategic decision-making to product management, from marketing campaigns to fashion brand finance.
This course gives you in-depth insight into how a fashion brand functions: the various departments, product management strategies, the production and distribution processes, the digital ecosystem, management control, organisation, logistics, and more.
You’ll acquire all the skills you need to work as a fashion brand manager in this complex and fascinating sector. Fashion brands are always on the lookout for creative people with the specific, technical know-how to take the brand into the 21st century.
In collaboration with:
Information to decide
A comprehensive overview of how a brand manager works in a variety of contexts, from retail to luxury fashion, at one of the best creative management schools in Spain
The course will include theoretical and practical training, workshops, visits and events of various kinds, and so achieve a direct connection with the sector's labour and business reality. IED's commitment to project culture will allow you to participate in real and professional proposals where you can experiment with different tools and working techniques.
At the end of the course, you must deliver the Final Master's Project, as a culmination of the practical work that reflects the skills, knowledge and analytical abilities acquired.
This course is for people with a degree in law, business administration or business management, and professionals working in the fashion industry, marketing or communication.
This Master's Degree in Fashion Brand Management gives you the qualifications you need to manage your own business or work in one of a number of professional fields: as a commercial or brand director, product manager, digital marketing specialist, to name but a few.
You’ll gain hands-on experience in the fashion business working on real projects, putting the progress you make into practice under the guidance of a teaching team of professionals who have already made their mark in the sector.
Taking your Master's Degree in Fashion Brand Management at IED Madrid puts you right where the action is. It’s a vibrant city where you’ll find a variety of activities, important events, and some of the top brands in the fashion world.
Syllabus
FASHION SYSTEMS
Fashion Systems
Materials and Processes
DESIGN MANAGEMENT
Segmentation by Product
Segmentation by Target
The Creative Office
FASHION MARKETING AND COMMUNICATIONS
Fashion Marketing Fundamentals
Marketing and Digital Tools
Fashion Communication Fundamentals
Marketing and Communication Plan
FINANCIAL AND OPERATIONS MANAGEMENT
Financial Strategy in the Fashion Industry
Production and Supply Chain
Purchasing Department
Fashion Law
RETAIL
Distribution and Strategic Visual Merchandising
SUSTAINABILITY AND SOCIAL RESPONSIBILITY
CSR in Fashion Companies and Responsible Corporate Communication
Social Purpose in the Fashion Company and Circular Economy
MASTER´S THESIS
Master's Thesis
TFM
Presentations
Inside the labs
+4
Photography Studio
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