Language

Spanish

Start date

October 2024

Frequency

Evening

Fruition

On campus

Duration

9 Months

Credits

60 IED (600 Horas)

A comprehensive learning experience, from strategic decision-making to product management, from marketing campaigns to fashion brand finance.

This course gives you in-depth insight into how a fashion brand functions: the various departments, product management strategies, the production and distribution processes, the digital ecosystem, management control, organisation, logistics, and more.

You’ll acquire all the skills you need to work as a fashion brand manager in this complex and fascinating sector. Fashion brands are always on the lookout for creative people with the specific, technical know-how to take the brand into the 21st century.

Information to decide

A comprehensive overview of how a brand manager works in a variety of contexts, from retail to luxury fashion, at one of the best creative management schools in Spain

The course will include theoretical and practical training, workshops, visits and events of various kinds, and so achieve a direct connection with the sector's labour and business reality. IED's commitment to project culture will allow you to participate in real and professional proposals where you can experiment with different tools and working techniques.

At the end of the course, you must deliver the Final Master's Project, as a culmination of the practical work that reflects the skills, knowledge and analytical abilities acquired.

 

This course is for people with a degree in law, business administration or business management, and professionals working in the fashion industry, marketing or communication.

This Master's Degree in Fashion Brand Management gives you the qualifications you need to manage your own business or work in one of a number of professional fields: as a commercial or brand director, product manager, digital marketing specialist, to name but a few. 

You’ll gain hands-on experience in the fashion business working on real projects, putting the progress you make into practice under the guidance of a teaching team of professionals who have already made their mark in the sector.

Taking your Master's Degree in Fashion Brand Management at IED Madrid puts you right where the action is. It’s a vibrant city where you’ll find a variety of activities, important events, and some of the top brands in the fashion world.

Syllabus

FASHION SYSTEMS

Fashion Systems

Materials and Processes



DESIGN MANAGEMENT

Segmentation by Product

Segmentation by Target

The Creative Office



FASHION MARKETING AND COMMUNICATIONS

Fashion Marketing Fundamentals
Marketing and Digital Tools
Fashion Communication Fundamentals
Marketing and Communication Plan
 



FINANCIAL AND OPERATIONS MANAGEMENT

Financial Strategy in the Fashion Industry
Production and Supply Chain
Purchasing Department
Fashion Law



RETAIL

Distribution and Strategic Visual Merchandising



SUSTAINABILITY AND SOCIAL RESPONSIBILITY

CSR in Fashion Companies and Responsible Corporate Communication
Social Purpose in the Fashion Company and Circular Economy
 



MASTER´S THESIS

Master's Thesis
TFM
Presentations

Faculty

Clemente Hernández Sánchez

Teacher

Pilar Prior Hernández

Teacher

Maripi Robles

Teacher

Course partner

News