Start date

October 2024




On campus


9 Months


60 IED (600 Horas)

Learn the best tools to use to give brand spaces a unique visual identity. Use your creative talent to develop projects that evolve to meet the needs of the public.

Create sensations: combine spatial design with commercial strategies, brand identity and artistic direction to forge a unique product in this Master's Degree in Creative Direction for commercial spaces. Develop projects tailor-made to meet the current needs of companies, learning from leading professionals in the retail and interior design sector, eager to pass on their experience. Use the latest technology and innovative hybrid spaces to increase sales and convey a unique brand concept.

In this master's degree you’ll explore the possibilities of art direction for retail spaces and events, ephemeral architecture, concept stores and branding. You’ll work on concepts such as lighting design, photography, interaction, wayfinding, spatial design for shops and stores, putting the focus on the product.

Information to decide

A program to lead the way in the future of retail and interior design, consolidating brand identity.

By enrolling in the IED Madrid Master's in Creative Management for Commercial Spaces you will access interdisciplinary training that will allow you to complement your knowledge and enhance your skills, preparing you to be a unique profile in the professional market.

This is a master's degree for architects and designers from any background, who want to focus on the retail sector and explore the numerous career opportunities this discipline offers.


Companies leading the way in the sector are constantly looking for creative professionals to work in multidisciplinary teams. If that sounds like what you’re looking for, this is the program for you.


Those who want to acquire specific knowledge on the subjects in the syllabus for their own professional development, or create their own personal profile using the tools of their choice, will find the program both interesting and useful.

In this Master's Degree in Creative Direction for Commercial Spaces  you’ll find lecturers who have already made their mark in the professional world, eager to pass on what they’ve learned and make your learning experience at IED an experience of excellence. You’ll acquire a unique vision of commercial space design, and all the resources you need to take your first steps in this professional sector.


This master's degree is divided into three main blocks: Culture, Design, Project. In the first part you’ll build a solid foundation based on theory; in the second you'll study a multitude of disciplines related to the world of commercial spaces; and in the third you’ll work specifically on the creation of a retail project.


History of commercial space and the shopping experience

Keys to contemporary culture and design

Innovation and social impact Social, economic, and technological realities


Lighting Design

Showcase Design

Industrial Design

Experiential Design


Graphics applied to space

Brand strategy Creative direction


Event Booth

Stand Store





Master's Thesis