60 IED (480+20 Horas)
Digital marketing is a new form of freedom, a new way of communicating that lets people connect wherever they are in the world. This online course is a comprehensive introduction to a profession that lets you work in even the most remote locations.
In this master's degree you’ll acquire a global vision of the sector, and in-depth insight into the reality, problems and opportunities of digitalisation. When you finish the course you’ll have developed your own unique profile as a digital marketing professional.
To do so, you’ll study a range of subjects such as SEO, SEM, Social Media, creativity, strategy and planning, giving you a global vision of the digital marketing world
Gain extensive and practical experience in all the disciplines of digital marketing to choose the area you want to work in.
Throughout the master's degree you will be trained in the key areas of digital marketing, such as strategy, the relationship with the user or data measurement.
Likewise, in the practical part, you will learn to design solutions from the perspective of digitized marketing, acquiring sufficient knowledge to be able to direct or coordinate multidisciplinary digital marketing projects.
We finish the training with a final project that will allow you to put into practice everything you have learned, and so internalize your new knowledge.
In addition to the subjects in the master's degree, you can choose between two of the five optional strands that make up the IED student's DNA. In these training strands, we look at the tools that make the difference to completing your professional profile.
Finally, and to promote the interdisciplinary context of the programs, at IED we have a collaborative project in which students from different programs will come together to develop a unique project.
This online course is tailor-made for people who want to start their career in digital marketing. In this profession, more often than not people work from home or remotely, so studying the subject in a distance learning course gives you first-hand experience of what it’ll be like to work this way.
Degree holders or graduates in Communication, Marketing, Management, Advertising, Art and Design will find the course particularly useful, especially with prior professional experience (although this is not a specific requirement).
If you’re looking for an international highly prestigious distance learning course, if you want to learn the ins and outs of working anywhere in the world and take a decisive career step into the 21st century, this is the course you’re looking for.
The main reason to choose this master's degree is the value of the knowledge acquired, as you’ll be studying the same subjects as IED students in face-to-face classes. The only difference is you’ll be distance learning.
When you finish the course you’ll have all the resources you need to choose any of the principal digital marketing disciplines, giving users exactly what they’re looking for to meet their needs, with a skillset of great interest for companies operating in today’s global digital market.
Another excellent reason to choose this course is IED's long track record. We’ve been creating learning experiences for over 50 years, and all our tutors are professionals from the sector, eager to pass on everything they’ve learned.
What will you learn?
Throughout these nine months you will acquire your own criteria on digital marketing, its implications, challenges and opportunities. You will learn how to use it and how it relates to other areas of the society and the company. At the end of the training, you will have a solid vision of the sector, having put into practice everything you have learned.
Digital Marketing Plan and Digital Business Models
The Customer Journey and Omnichannel
DIGITAL MARKETING: THE FIRST PHASES OF THE RELATIONSHIP WITH THE USER
Display or Ad serving
DIGITAL MARKETING: AN ACTIVE RELATIONSHIP WITH THE USER AND TRANSACTIONALITY
Social Media Strategy
Customer care on Social Media
An Introduction to Digital Advertising
Programmatic and Real Time Bidding (RTB)
Customer loyalty: Email Marketing & Marketing Automation
Social Media Management: Productivity Tools
DATA: MEASUREMENT AND ANALYTICS
Analytics for Social Networks, the Web and Apps
Data Driven Marketing
CREATIVITY AND CONTENT
Content, Branded Content and Content Publishing Strategies
TOWARDS CORPORATE DIGITAL TRANSFORMATION
Legal Aspects: Privacy & Intellectual Property
FINAL PROJECT MASTER'S THESIS
Javier Domingo Benito
Marketing and Communication
Digital Strategy and Social Media
Marketing and Communication
Communication, Marketing and Advertising Management
Marketing and Communication
Event Design and Management
Fashion Design and Styling, Marketing and Communication
Fashion Design, pathway in Fashion Styling and Communication
The World’s most prestigious award show in advertising, design and marketing for students awarded IED with two Bronze Awards in the 2023 Young Ones Student Awards
IED Barcelona installs solar panels on the rooftops of its Point One facility that will save up to 40% of electricity.
IED decided to reward those students who commit up front with a special Early Bird discount.
Memory, Transformation, Technology, Space and Materials. IED invites you to discover the links between between these powerful words and and the plentiful of events arranged for Milan Design week, the biggest annual design event in the world.
IED, Accademia di Belle Arti Aldo Galli and Kunsthal Centro Superior de Diseño SL have offered 105 scholarships covering 50% of the tuition fee and 45 Tutor positions covering 50% of the tuition fee
IED Barcelona students’ proposal to revitalise the commercial area of Paseo de Gracia will become a reality throughout 2023 and 2024.
After a very successful in person event we decided to expand the chance to have a friendly dialog with Rodion Usaev, IED Milano graduate in Product Design, who is an expert in the field of industrial design.
Italian Design Day 2023 theme is "The quality that enlightens" - Design energy for people and the environment
10 suggestions encapsulated in a manifesto designed by students for the entire IED community. Small actions and virtuous behaviour that are ironically transformed into everyday good practice.
57 scholarships to support young talents interested in attending a Master course in Italy or Spain.
How to offer a narration of your brand to the customer influencing the behaviors and habits of purchase
Fashion Marketing and how important is to know how to communicate a product.
Its objective is to promote local commerce in the city thanks to the transformative power of design.
IED Barcelona has been consolidating its position as a driving force behind innovation and social well-being through design education. "A collective dream" is a faithful reflection of this spirit.
One gold, one silver and several mentions for the campaigns of former Creative Direction and Communication Design students at the most important award in Italy dedicated to advertising creativity
IED Milano and IED Cagliari kick off the brand new course in Communication Design
44 Scholarships for IED Undergraduate and Foundation Courses in Italy and Spain
Different visual identities for a pilot project at the Palau de la Música Catalana.
On 30 September, 12 managers from large companies will meet online with students and lecturers to discuss a highly topical issue.
A Ministerial Decree has published the modalities for applying the provisions of the new law.
Next September 22nd & 23rd, IED will participate in the sixth edition of the Visual Merchandising Workshop Latinamerica with the experts Anna Sabater and Marc Guitart.
In October 2000, Queen Elizabeth II came to Milan and on her itinerary there was a visit to the Istituto Europeo di Design.
The event celebrating the Graduation Days of the Undergraduate Courses in Fashion, Design and Communication.
25 candidate Development Plans 18 admitted to the evaluation 8 Development Plans awarded
What are the consumption needs subliminally transmitted to us by horror films? How is a country’s branding constructed? How has interpersonal communication changed with the advent of new technologies and social media?
The four proposals, from the areas of Design, Management & Design Strategies, Fashion, and Visual Communication, convey the interests and concerns of a new generation of designers.
Shining a spotlight on failure: the campaign with which students Alberto Baesso and Francesco Fusi won a bronze medal at the famous competition was entitled “Invisible failures”.
Ilaria Legato, Coordinator of the Master Course in Brand Design and Management: Food, Wine and Tourism, is a professional specialised in brand and communication design in the food wine and tourism sphere for clients in the Florentine Restaurants world. She is founder of I food designer created together with the Italian Food Designer Paolo Barichella, an initiative focusing on national and international food and design projects.
IED Milano and IED Roma stand out at the important New York competition with their two campaigns for Whatsapp and Spotify.
The important global creativity and advertising contest rewarded the campaign that naturally aims to overcome taboos related to sexuality for people with disabilities.
IED is a partner of the European project of professional training aimed at the development of entrepreneurial skills and competences in young musicians who work in string quartets.
IED Roma and IED Milano are the undisputed protagonists in the Students category - winning first and second place respectively - at the ADCI Awards 2020, which is the most important prize for creativity in advertising communication.