Digital Marketing Management
Develop your career in digital marketing, with everything you need, anywhere on the planet - online.
Madrid
On campus
ESP
Master's Degree
Language
Spanish
Start date
October 2023
Frequency
Evening
Fruition
On campus
Duration
9 Months
Credits
60 IED (480+20 Horas)
Price
from €13,000
Digital marketing is a new form of freedom, a new way of communicating that lets people connect wherever they are in the world. This online course is a comprehensive introduction to a profession that lets you work in even the most remote locations.
In this master's degree you’ll acquire a global vision of the sector, and in-depth insight into the reality, problems and opportunities of digitalisation. When you finish the course you’ll have developed your own unique profile as a digital marketing professional.
To do so, you’ll study a range of subjects such as SEO, SEM, Social Media, creativity, strategy and planning, giving you a global vision of the digital marketing world
Information to decide
Gain extensive and practical experience in all the disciplines of digital marketing to choose the area you want to work in.
Throughout the master's degree you will be trained in the key areas of digital marketing, such as strategy, the relationship with the user or data measurement.
Likewise, in the practical part, you will learn to design solutions from the perspective of digitized marketing, acquiring sufficient knowledge to be able to direct or coordinate multidisciplinary digital marketing projects.
We finish the training with a final project that will allow you to put into practice everything you have learned, and so internalize your new knowledge.
In addition to the subjects in the master's degree, you can choose between two of the five optional strands that make up the IED student's DNA. In these training strands, we look at the tools that make the difference to completing your professional profile.
Finally, and to promote the interdisciplinary context of the programs, at IED we have a collaborative project in which students from different programs will come together to develop a unique project.
This online course is tailor-made for people who want to start their career in digital marketing. In this profession, more often than not people work from home or remotely, so studying the subject in a distance learning course gives you first-hand experience of what it’ll be like to work this way.
Degree holders or graduates in Communication, Marketing, Management, Advertising, Art and Design will find the course particularly useful, especially with prior professional experience (although this is not a specific requirement).
If you’re looking for an international highly prestigious distance learning course, if you want to learn the ins and outs of working anywhere in the world and take a decisive career step into the 21st century, this is the course you’re looking for.
The main reason to choose this master's degree is the value of the knowledge acquired, as you’ll be studying the same subjects as IED students in face-to-face classes. The only difference is you’ll be distance learning.
When you finish the course you’ll have all the resources you need to choose any of the principal digital marketing disciplines, giving users exactly what they’re looking for to meet their needs, with a skillset of great interest for companies operating in today’s global digital market.
Another excellent reason to choose this course is IED's long track record. We’ve been creating learning experiences for over 50 years, and all our tutors are professionals from the sector, eager to pass on everything they’ve learned.
Syllabus
What will you learn?
Throughout these nine months you will acquire your own criteria on digital marketing, its implications, challenges and opportunities. You will learn how to use it and how it relates to other areas of the society and the company. At the end of the training, you will have a solid vision of the sector, having put into practice everything you have learned.
DIGITAL STRATEGY
Digital Strategy
Digital Marketing Plan and Digital Business Models
The Customer Journey and Omnichannel
DIGITAL MARKETING: THE FIRST PHASES OF THE RELATIONSHIP WITH THE USER
SEO
Google Ads
Social Ads
Display or Ad serving
Amazon Ads
DIGITAL MARKETING: AN ACTIVE RELATIONSHIP WITH THE USER AND TRANSACTIONALITY
User Experience-Ux
Social Media Strategy
E-Commerce
Mobile Marketing
Customer care on Social Media
An Introduction to Digital Advertising
Programmatic and Real Time Bidding (RTB)
Customer loyalty: Email Marketing & Marketing Automation
Social Media Management: Productivity Tools
DATA: MEASUREMENT AND ANALYTICS
Analytics for Social Networks, the Web and Apps
Data Driven Marketing
CREATIVITY AND CONTENT
Digital Creativity
Growth Hacking
Content, Branded Content and Content Publishing Strategies
Design Thinking
TOWARDS CORPORATE DIGITAL TRANSFORMATION
Legal Aspects: Privacy & Intellectual Property
Organisational Culture
FINAL PROJECT MASTER'S THESIS
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