Language

Spanish

Start date

October 2026

Frequency

Evening

Duration

9 Months

Credits

60

Learn to create comprehensive digital products (UX-UI), working through all stages of the digital product lifecycle, from strategic phase to ideation, development, and prototyping. Dive deep into the context, the problem space, and human-centered design, managing how the product will solve problems or meet users needs.

This IED Madrid Master's Degree in Product Digital Design gives up-and-coming designers and consultants an innovative outlook and the know-how required to conceptualise, design, prototype and communicate a digital product or service.

The digital age has changed our lives forever, and now more than ever we must define and improve processes for better user experiences. In this course you’ll learn how to create value for companies, upgrading their digital tools, products, and services for the 21st century.

You’ll discover how to design services in consideration of the aesthetic and functional advantages of the interaction offered by digital products (apps, websites, smart devices, etc.) and the role of new technologies (Artificial Intelligence, Blockchain, IOT, etc.).

This programme is taught at IED Madrid Design District - Carabanchel. 

In collaboration with:

Information to decide

A course to meet new user requirements by design with products and services that can adapt to digital transformation and the latest advances in new technology.

You will have interdisciplinary training based on experimentation and material research at your disposal, which will create a profile capable of adapting and leading a sector in constant evolution.

The course is for people with a degree or diploma in design or similar disciplines, interested in adopting a human-centric design approach to develop interactive and mobile applications, web design and other digital products.

If you have a passion for technology and the design universe, and want to experiment with new tools and processes as part of the digital and technological transformation, this is the course for you.

A CV and cover letter with a portfolio of your work are required for enrolment in the course. Applicants will also be called for a personal interview.

In this Master's Degree in Product Digital Design you’ll learn how to use strategic design in user-centric processes.

A multidisciplinary course to develop a professional profile much sought-after in a wide range of fields, creating contacts with peers and companies working in similar areas. This course opens the doors to a number of job options: from digital product designer to service designer in a variety of sectors (tourism, banking, health, creative industries, and more).

Studying your master's degree in Madrid is a unique opportunity. Take your degree in a capital in constant evolution, a real European digital hub, where companies are always on the lookout for new creative talent with technical know-how who can adapt to the new reality of the digital age.

Syllabus

Design Culture and Society

From Product to Digital Product

Keys to Contemporary Culture and Design

Innovation and Social Impact

Social, Economic and Technological Realities



Design, Strategy and Business

Design Management

Business Design

Design Methodologies

Design Research



Service & Systems Design

Service design



Product Strategic

Product Design
Visual, brand and UI design



New Scenarios

Design & Tech
Other Design Horizons



Projects

Service Project

Product Project



Final Project

Final Project Master's Thesis

Faculty

Course Coordinator

Atahualpa Badillo

Teacher

Francisco Vela Rodríguez

Graduated in Graphic Design and holding a Master’s degree in Branding by ELISAVA.

Teacher

Adrián Casimiro

Teacher

Manuel Alvarez

Teacher

Jorge Camacho

Teacher

Marta García Pascual

Teacher

Tontcho Ponsoda Llopis

Projects

Product and Service Design

Madrid

Final projects / thesis projects
Waste Design Challenge

News

30 September 2026

Two IED Barcelona projects to be exhibited in "Matter Matters" at the Museu del Disseny-Dhub

During the 2026/27 academic year, “The Beetle Bottle” by Product Design alumnus Abdelaziz Moustafa will be featured in the Autumn/Winter exhibition, while “Mis queridos Ascos” by Fashion Design graduate Violeta Mata will be exhibited in the Spring/Summer edition.

18 September 2026

Inclusion, equity and diversity: the journey continues

One year after achieving the UNI/PdR 125:2022 certification, we reaffirm our commitment to fostering an increasingly inclusive, equitable workplace culture that values diversity.

Crowded stalls of an auditorium

15 September 2026

More than 200 students from 52 nationalities open the 2026-2027 academic year of the IED Barcelona

On 14 September, the Welcome Event welcomed a new generation of creatives and designers joining the undergraduate programmes.

11 September 2026

Issue 4: Material World - Plural Intelligences

What happens when we recognize the intelligence of materials and learn to work with it responsibly, collectively, and collaboratively?

11 September 2026

IED Kunsthal Bilbao temporarily transforms Doña Casilda Park with ‘Sareak’

A cross-disciplinary project bringing together nearly 200 members of the community to reflect on contemporary communication through design.

07 September 2026

Fashion show and festival: the IED Public Programme is back

In September, IED's Public Program returns with a calendar of events across its campuses in Italy and Spain, offering opportunities for dialogue, exchange and discovery open to the community and the wider public.

07 September 2026

Exploring Human-Robot Collaboration in China

New forms of collaboration between humans and robots through AR

28 August 2026

What does sustainability mean for a design school?

When discussing sustainability, the debate often focuses on environmental impacts and the responsible use of resources. But what does sustainability mean, in practical terms, for a school that educates future designers, creatives and professionals capable of driving change?

27 July 2026

IED community stands out at the 2026 Delta Awards with five accolades and 21 selected projects

Aaron Gonzalo, an alumnus of IED Kunsthal Bilbao, has been awarded a Silver Delta Medal for his project X-plorer, while, in the professional category, four projects developed by faculty members from IED Barcelona have received Delta Awards.

Don't miss it

Exhibitions and Festival

28 April 2026 - 30 September 2026

Barcelona

“Caliu” in “Matter Matters. Designing with the World”

The project “Caliu”, by IED Barcelona alumnus Judith Aubà, has been selected to form part of this exhibition, which reflects on the major challenges facing design today and in the future at a critical time marked by the scarcity of raw materials.

02 October 2026 - 03 October 2026

Milan

YAWP Festival_In piedi sui banchi di scuola

The multidisciplinary festival promoted and organized by the Francesco Morelli Foundation returns to Milan for its latest edition.

Two reusable bottles, one green and one yellow respectively.
Exhibitions and Festival

06 October 2026 - 01 September 2027

Barcelona

“The Beetle Bottle” and “Mis queridos Ascos” at “Matter Matters. Designing with the World”

The projects created by IED Barcelona alumni Abdelaziz Moustafa (Product Design) and Violeta Mata (Fashion Design) have been selected to be part of this exhibition at the Museu del Disseny-DHub.

Workshop

14 October 2026 - 14 October 2026

Barcelona

Service Design Disrupted - Satellite Workshops

IED Barcelona hosts one Satellite Workshop ahead of the international conference organised by Service Design Disrupted as part of Barcelona Design Week.

Medium shot of a middle-aged man looking at the camera with his arms crossed
Lecture and Panel discussion

14 October 2026 - 14 October 2026

Barcelona

"Future life positions through Food Design"

An online masterclass in which renowned designer Martí Guixé will explore creative perspectives and innovative ideas for rethinking how we design, produce and experience food for a more sustainable future.

Workshop

15 October 2026 - 15 October 2026

Multiple

IED Creative Workshop

Come and discover IED’s Creative Workshops — a unique experience that will let you immerse yourself in the world of design in a fun and creative way!

An open notebook showing two pencil sketches, one of a lamp and the other of designer handbags
Exhibitions and Festival

17 October 2026 - 17 October 2026

Barcelona

Barcelona Dibuixa 2026: “The Power of Hand Drawing”

IED Barcelona is offering this workshop, where participants will discover, guided by architect and lecturer Gianfranco La Cognata – Laco 2, how design takes shape through illustration.