Digital Product and Service Design



Start date

October 2024




On campus


9 Months


60 IED (600 Horas)

Bring your innovative spirit to web design, developing mobile or interactive apps, and other consumer-centric value propositions.

This IED Madrid Master's Degree in Product Design gives up-and-coming designers and consultants an innovative outlook and the know-how required to conceptualise, design, prototype and communicate a digital product or service.

The digital age has changed our lives forever, and now more than ever we must define and improve processes for better user experiences. In this course you’ll learn how to create value for companies, upgrading their digital tools, products, and services for the 21st century.

You’ll discover how to design services in consideration of the aesthetic and functional advantages of the interaction offered by digital products (apps, websites, smart devices, etc.) and the role of new technologies (Artificial Intelligence, Blockchain, IOT, etc.).

Information to decide

A course to meet new user requirements by design with products and services that can adapt to digital transformation and the latest advances in new technology.

At IED Madrid you will have interdisciplinary training based on experimentation and material research at your disposal, which will create a profile capable of adapting and leading a sector in constant evolution.


The course is for people with a degree or diploma in design or similar disciplines, interested in adopting a human-centric design approach to develop interactive and mobile applications, web design and other digital products.

If you have a passion for technology and the design universe, and want to experiment with new tools and processes as part of the digital and technological transformation, this is the course for you.

A CV and cover letter with a portfolio of your work are required for enrolment in the course. Applicants will also be called for a personal interview.

In this Master's Degree in Product Design you’ll learn how to use strategic design in user-centric processes.

A multidisciplinary course to develop a professional profile much sought-after in a wide range of fields, creating contacts with peers and companies working in similar areas. This course opens the doors to a number of job options: from digital product designer to service designer in a variety of sectors (tourism, banking, health, creative industries, and more).

Studying your master's degree in Madrid is a unique opportunity. Take your degree in a capital in constant evolution, a real European digital hub, where companies are always on the lookout for new creative talent with technical know-how who can adapt to the new reality of the digital age.


During the course you’ll define design processes and strategies in projects, work with graphic design tools, and adopt data capture technology to analyse the results of your projects.




Design Management

Business Design

Design Methods

Design Research

Portfolio Design


Service Design


Product Design

Visual, brand and UI design


Design & Tech

Other Design Horizons


1st Term Project [Service]

2nd Term Project [Product]


Final Project Master's Thesis


Francisco Vela Rodríguez

Graduated in Graphic Design and holding a Master’s degree in Branding by ELISAVA.