Language

Spanish

Start date

October 2026

Frequency

Evening

Duration

9 Months

Credits

60

Learn to create comprehensive digital products (UX-UI), working through all stages of the digital product lifecycle, from strategic phase to ideation, development, and prototyping. Dive deep into the context, the problem space, and human-centered design, managing how the product will solve problems or meet users needs.

This IED Madrid Master's Degree in Product Digital Design gives up-and-coming designers and consultants an innovative outlook and the know-how required to conceptualise, design, prototype and communicate a digital product or service.

The digital age has changed our lives forever, and now more than ever we must define and improve processes for better user experiences. In this course you’ll learn how to create value for companies, upgrading their digital tools, products, and services for the 21st century.

You’ll discover how to design services in consideration of the aesthetic and functional advantages of the interaction offered by digital products (apps, websites, smart devices, etc.) and the role of new technologies (Artificial Intelligence, Blockchain, IOT, etc.).

This programme is taught at IED Madrid Design District - Carabanchel. 

In collaboration with:

Information to decide

A course to meet new user requirements by design with products and services that can adapt to digital transformation and the latest advances in new technology.

You will have interdisciplinary training based on experimentation and material research at your disposal, which will create a profile capable of adapting and leading a sector in constant evolution.

The course is for people with a degree or diploma in design or similar disciplines, interested in adopting a human-centric design approach to develop interactive and mobile applications, web design and other digital products.

If you have a passion for technology and the design universe, and want to experiment with new tools and processes as part of the digital and technological transformation, this is the course for you.

A CV and cover letter with a portfolio of your work are required for enrolment in the course. Applicants will also be called for a personal interview.

In this Master's Degree in Product Digital Design you’ll learn how to use strategic design in user-centric processes.

A multidisciplinary course to develop a professional profile much sought-after in a wide range of fields, creating contacts with peers and companies working in similar areas. This course opens the doors to a number of job options: from digital product designer to service designer in a variety of sectors (tourism, banking, health, creative industries, and more).

Studying your master's degree in Madrid is a unique opportunity. Take your degree in a capital in constant evolution, a real European digital hub, where companies are always on the lookout for new creative talent with technical know-how who can adapt to the new reality of the digital age.

Syllabus

Design Culture and Society

From Product to Digital Product

Keys to Contemporary Culture and Design

Innovation and Social Impact

Social, Economic and Technological Realities



Design, Strategy and Business

Design Management

Business Design

Design Methodologies

Design Research



Service & Systems Design

Service design



Product Strategic

Product Design
Visual, brand and UI design



New Scenarios

Design & Tech
Other Design Horizons



Projects

Service Project

Product Project



Final Project

Final Project Master's Thesis

Faculty

Course Coordinator

Atahualpa Badillo

Teacher

Francisco Vela Rodríguez

Graduated in Graphic Design and holding a Master’s degree in Branding by ELISAVA.

Teacher

Adrián Casimiro

Teacher

Manuel Alvarez

Teacher

Jorge Camacho

Teacher

Marta García Pascual

Teacher

Tontcho Ponsoda Llopis

Projects

Product and Service Design

Madrid

Final projects / thesis projects
Waste Design Challenge

News

16 June 2026

Bilbao and Turin Design the Future of Glass Packaging Together

An international Product Design project brings together students from IED Torino and IED Kunsthal Bilbao to tackle a real-world design challenge, from concept development to prototyping

12 June 2026

Issue 3: Future Memories - Plural Intelligences

What will we choose to remember from the present we are living through? This is the starting point of the third issue of Notes on Plural Intelligences – Future Memories.

09 June 2026

Creativity in motion: the IED.60 Public Programme gets underway

June marks a special moment for IED: the Public Program IED.60 is in full swing, with a rich calendar of events spanning fashion, design, illustration and visual arts, bringing talks, exhibitions and open events to Milan, Rome, Florence and New York for the IED community and the wider public.

08 June 2026

IED among the Top Design Schools 2026 according to Calibre Careers: european Network, industry connections and educational excellence

The international careers observatory analyses the Institute’s educational model, combining global recognition with the historic pillars of hands-on, laboratory-based teaching.

29 May 2026

"Minimizing impact is no longer enough: design must regenerate and create value for the planet" Carlos San José Frutos, Industrial Designer

Carlos San José Frutos, a renowned expert in ecodesign and the circular economy, whose professional career includes leading sustainable projects and educating new generations of designers. He now brings an essential perspective on the role of design in industrial transformation as Coordinator of the Official Master’s Degree in Product Design and Ecodesign

29 May 2026

IED Kunsthal Bilbao and Orbea Imagine the Bicycle of the Future Together with the Next Generation of Designers

Students from the Bachelor of Arts in Product Design and Graphic Design at IED Kunsthal Bilbao collaborated with Orbea, a historic Basque company and an internationally recognised leader in the cycling industry, on a project imagining what bicycles might look like in 2040, coinciding with the company’s upcoming 200th anniversary.

28 May 2026

IED Barcelona Undergraduate Graduation Ceremony 2026

It will take place on Thursday, 18 June at 4:45 pm at Paral·lel 62 theatre.

21 May 2026

IED AHEAD - Design your tomorrow, today.

Enrol by 31 July 2026 and get an exclusive 20% discount on tuition fees for Undergraduate and Foundation Courses starting in September, October and November 2027.

21 May 2026

New Business Strategies through Design for VIBIA

Students from the BA (Hons) in Business Design at IED Barcelona have presented their final projects featuring innovative proposals aimed at imagining new ways of understanding lighting in the hybrid spaces of the future.

Don't miss it

Exhibitions and Festival

28 April 2026 - 30 September 2026

Barcelona

“Caliu” in “Matter Matters. Designing with the World”

The project “Caliu”, by IED Barcelona alumnus Judith Aubà, has been selected to form part of this exhibition, which reflects on the major challenges facing design today and in the future at a critical time marked by the scarcity of raw materials.

Exhibitions and Festival

12 June 2026 - 19 June 2026

Barcelona

“In-Between: Rethinking Objects in a Physical–Digital World” - Product Design Exhibition

La Casa de la Llum (Simón) will exhibit the winning thesis and the two finalists of the 3rd edition of the IED Alfaro Hofmann Collection Prize.

Projects Presentation

02 July 2026 - 02 July 2026

Bilbao

Degree Show 2026 at IED Kunsthal Bilbao

On 2 July, IED Kunsthal Bilbao will celebrate the third edition of its Degree Show, showcasing the final projects of its Design students. Exhibitions, a Fashion Show and opportunities to connect with professionals in a day open to the wider community.

Exhibitions and Festival

13 July 2026 - 13 July 2026

Madrid

IED Madrid Graduation Day 2026

The IED Madrid community comes together to celebrate the end of the 2025–2026 academic year and the achievements of its graduating students.