Fashion Product Management
A complete journey that’ll take you through the entire life cycle of a fashion product, from the conceptual design to the point of sale
Madrid
On campus
ENG
Postgraduate
Language
English
Start date
April 2023
Frequency
Evening
Fruition
On campus
Duration
3 Months
Credits
20
Become a professional fashion product manager with comprehensive knowledge of both product creation and management.
The Postgraduate Course in Fashion Product Management gives professionals and aspiring professionals in-depth knowledge of the fashion product process from the initial concept to the final consumer to turn a collection into a profitable success.
Striking a balance between management and the creative side of the fashion industry, this course gives you a taste of inside technical and managerial know-how, a foundation in fashion culture.
You’ll focus on corporate, commercial and contractual aspects; plan and coordinate the production process, manage order filling, product purchasing and distribution channels.
You’ll be studying at an innovative school, one that sets the standard in the sector, learning from working professionals, masters of their trade, visiting companies in the sector to learn first-hand what it’s like to work as a professional fashion product manager.
Information to decide
A postgraduate course that gives you a comprehensive overview of the fashion industry specialising in commercial product management.
This postgraduate course covers fashion product management (fashion culture, innovation, design, purchasing, product management and product types), the customer (e-commerce, marketing and visual merchandising) and the fashion brand (strategy, finance, operating model and sustainability). You’ll also study the ins and outs of forecasting.
You’ll finish the course with a final project to put the know-how you’ve acquired to good use preparing an innovative proposal for a fashion brand.
For Fashion, Marketing and Product Management graduates.
Fashion designers
Retail professionals
Business Administration and International Business graduates
Marketing, Communication and PR Managers
Professional experience is an asset.
Just some of the professional opportunities:
Product manager
E-commerce fashion specialist
Buyer
PR manager
Key Account Manager
Consultant
This course gives you comprehensive knowledge of fashion company management with a focus on commercial management, profitability, customer satisfaction, a commitment to sustainability and the reality of the market.
Other aspects worthy of note include the staff of lecturers assisted by professionals working for prestigious brands in the fashion sector, the chance to build a solid network of contacts, and work in a proactive team in a creative, multidisciplinary environment.
All this in the city of Madrid, the European showcase of the fashion industry, and a hotbed of business innovation.
Syllabus
FASHION PRODUCT MANAGEMENT
Product Management
Types of Fashion Product
Innovation
Design
Purchasing
Fashion Culture
THE CUSTOMER IN THE FASHION WORLD
E-commerce
Communication and Marketing
Visual Merchandising
FASHION BRAND
Strategy
Finance
Operating Model
Sustainability
FINAL PROJECT
An innovative product management proposal for a fashion brand
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