Language

English

Start date

April 2023

Frequency

Evening

Fruition

On campus

Duration

3 Months

Credits

20

Become a professional fashion product manager with comprehensive knowledge of both product creation and management.

The Postgraduate Course in Fashion Product Management gives professionals and aspiring professionals in-depth knowledge of the fashion product process from the initial concept to the final consumer to turn a collection into a profitable success.  
 
Striking a balance between management and the creative side of the fashion industry, this course gives you a taste of inside technical and managerial know-how, a foundation in fashion culture.
 
You’ll focus on corporate, commercial and contractual aspects; plan and coordinate the production process, manage order filling, product purchasing and distribution channels.
 
You’ll be studying at an innovative school, one that sets the standard in the sector, learning from working professionals, masters of their trade, visiting companies in the sector to learn first-hand what it’s like to work as a professional fashion product manager.

Information to decide

A postgraduate course that gives you a comprehensive overview of the fashion industry specialising in commercial product management.

This postgraduate course covers fashion product management (fashion culture, innovation, design, purchasing, product management and product types), the customer (e-commerce, marketing and visual merchandising) and the fashion brand (strategy, finance, operating model and sustainability). You’ll also study the ins and outs of forecasting.
 
You’ll finish the course with a final project to put the know-how you’ve acquired to good use preparing an innovative proposal for a fashion brand.

For Fashion, Marketing and Product Management graduates. 

Fashion designers
Retail professionals 
Business Administration and International Business graduates 
Marketing, Communication and PR Managers

Professional experience is an asset.

Just some of the professional opportunities:

Product manager
E-commerce fashion specialist
Buyer
PR manager 
Key Account Manager
Consultant
 

This course gives you comprehensive knowledge of fashion company management with a focus on commercial management, profitability, customer satisfaction, a commitment to sustainability and the reality of the market.
 
Other aspects worthy of note include the staff of lecturers assisted by professionals working for prestigious brands in the fashion sector, the chance to build a solid network of contacts, and work in a proactive team in a creative, multidisciplinary environment.
 
All this in the city of Madrid, the European showcase of the fashion industry, and a hotbed of business innovation.

Syllabus

FASHION PRODUCT MANAGEMENT

   Product Management 
   Types of Fashion Product
   Innovation
   Design
   Purchasing
   Fashion Culture



THE CUSTOMER IN THE FASHION WORLD

   E-commerce 
   Communication and Marketing
   Visual Merchandising



FASHION BRAND

   Strategy
   Finance
   Operating Model
   Sustainability



FINAL PROJECT

An innovative product management proposal for a fashion brand

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