Fashion Product Management
A complete journey that’ll take you through the entire life cycle of a fashion product, from the conceptual design to the point of sale
Madrid
On campus
ENG
Postgraduate
Language
English
Start date
January 2024
Frequency
Evening
Fruition
On campus
Duration
3 Months
Credits
20 IED (160 Horas)
Price
€4,267
Become a professional fashion product manager with comprehensive knowledge of both product creation and management.
The Postgraduate Program in Fashion Product Management gives professionals and aspiring professionals in-depth knowledge of the fashion product process from the initial concept to the final consumer to turn a collection into a profitable success.
Striking a balance between management and the creative side of the fashion industry, this program gives you a taste of inside technical and managerial know-how, a foundation in fashion culture.
You’ll focus on corporate, commercial and contractual aspects; plan and coordinate the production process, manage order filling, product purchasing and distribution channels.
You’ll be studying at an innovative school, one that sets the standard in the sector, learning from working professionals, masters of their trade, visiting companies in the sector to learn first-hand what it’s like to work as a professional fashion product manager.
Information to decide
A postgraduate program that gives you a comprehensive overview of the fashion industry specialising in commercial product management.
The master's degree has a design methodology, through which you learn by interacting with colleagues in environments similar to those of a company and where everyone plays different roles and where dialogue functions as the axis of interdisciplinary and innovation. All this is accompanied by theoretical classes and practical cases that will help you to learn and execute projects correctly.
The objective of the program is to provide you with the necessary tools and skills to make decisions and implement strategies in an ever-changing environment using different business models in creative, operational and product areas.
In order to be able to experience what the world of fashion and its rapid evolution means, IED promotes conferences with experts in different fields, which are an approach to learning different points of view and having the opportunity to resolve doubts that may arise during the program.
In addition to the subjects in the master's degree, you can choose between two of the five optional strands that make up the IED student's DNA. In these training strands, we look at the tools that make the difference to completing your professional profile.
Finally, we have the CoLAB collaborative project in which students from different programs will come together to develop a unique project. With the guidance of leading professionals in the sector, the working groups will look at new disciplines and techniques.
For Fashion, Marketing and Product Management graduates.
Fashion designers
Retail professionals
Business Administration and International Business graduates
Marketing, Communication and PR Managers
Professional experience is an asset.
Just some of the professional opportunities:
Product manager
E-commerce fashion specialist
Buyer
PR manager
Key Account Manager
Consultant
This program gives you comprehensive knowledge of fashion company management with a focus on commercial management, profitability, customer satisfaction, a commitment to sustainability and the reality of the market.
Other aspects worthy of note include the staff of lecturers assisted by professionals working for prestigious brands in the fashion sector, the chance to build a solid network of contacts, and work in a proactive team in a creative, multidisciplinary environment.
All this in the city of Madrid, the European showcase of the fashion industry, and a hotbed of business innovation.
Syllabus
FASHION PRODUCT MANAGEMENT
Product Management
Types of Fashion Product
Innovation
Design
Purchasing
Fashion Culture
THE CUSTOMER IN THE FASHION WORLD
E-commerce
Communication and Marketing
Visual Merchandising
FASHION BRAND
Strategy
Finance
Operating Model
Sustainability
FINAL PROJECT
An innovative product management proposal for a fashion brand
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