Luca Smorgon, Michele Leoni
Creating stories of style to interpret brand identity and provide a new original perspective: this is exactly what the Fashion Stylist and Communication degree programme at IED Milano is all about
The Fashion Stylist and Communication degree programme at IED Milano will take you along a journey across a wide variety of cultural areas (e.g. visual arts, cinema, photography, sociology). All of these elements, including the social context as a whole, will be used as inspiration source and creative input for your work.
You will study academic and practical subjects that will bring you closer to the professions of the fashion industry. On your second year, you will have the opportunity to choose between two specialization tracks: the one for Fashion Stylist and the other one for Fashion Communication.
The specialization track in Fashion Stylist will introduce you to a type of career reflected in the title itself. Fashion Stylists are experts in visual communication who can interpret the socio-cultural context and translate social aspects and dreamlike imagery into clothing, accessories and other fashion elements. Stylists develop high levels of understanding and visual sensitivity as they study cultural and artistic reference marks, while also developing an in-depth knowledge of semiotics.
The Fashion Communication specialization track will prepare you to work as a press and communication specialist, either for an agency or in-house. You will learn how to best convey fashion content by structuring a communication strategy to cover different channels: events and press releases, social network coverage and activities, b2b communication and mass media.
Learn how to express fashion with its ideas, and discover how to convey brand identity and product information creating storytelling that is meaningful and entertaining for people.
Explore the most powerful tools to communicate in the fashion industry: study how to prepare and manage photo shoots, videos, fashion films, events, fashion shows, editorial products that tell about fashion and its many different applications.
The Fashion Stylist and Communication degree programme provides cross-curricular training involving a solid and structured cultural base, good knowledge of technical tools used in such areas as photography, video and fashion, combined with strong analytical and process management skills.
Over each semester, you will take a number of courses that will help you build up a broad knowledge base of visual and aesthetic reference marks, such as art history, cinema and music. You will also acquire skills to interpret market trends and develop a deep understanding of fashion publishing and fashion brands. Step by step, you will get an in-depth knowledge of fashion and its different aspects - historical, cultural, sociological and technical - which will be of great help whenever you need to create new aesthetic scenarios. The programme as a whole is designed to ensure that you are in close contact with the job market through a variety of tests and assignments that will encourage you to work in a challenging environment.
The aim of the programme is indeed to prepare fashion professionals who can work with awareness and critical thinking to create, communicate and enhance brands, fashion products and the imaginary behind it all.
In year two, you will spend much time on hands-on projects where you can figure out what your own style is. This is the year when you choose your specialization track: Fashion Stylist if you want to become an expert in fashion changes, analysing and interpreting trends and collections; Fashion Communication if you want to learn how to use impactful multi-channel strategies to communicate effectively about brands and collections.
The three-year Fashion Stylist and Communication degree programme at IED Milano is for students like you who see fashion as a way to express their creative and visionary skills. If your inner desire is to express yourself and you believe that fashion is the best way to do so, the Fashion Stylist and Communication degree programme is exactly the right thing for you.
Whatever your cultural background, no matter what your previous education was, you will be able to channel your skills into developing your own creative, visual and business perception and sensibility.
Over the three years, you will be studying not just theory but also project-related subjects. You will learn how to produce a style narrative offering a consistent, original and up to date perspective.
The key asset of the Fashion Stylist and Communication degree programme at IED Milano is its strong project-based focus combined with a practical approach to the learning process. The skills developed as you progress through each semester will fill out your background, providing you with an insight into the fashion industry to confidently connect with other professionals.
With many different projects of growing difficulty, which will be with you throughout the first to the last year of the programme, you will be able to discover your skills, focussing on your limits and working on how to surpass them. Likewise, a specific lab-based approach will constantly be used as a simulation of real working environments. You will be designing visual or strategic solutions, depending on the career track you have chosen. This will provide you with valuable training to successfully move into the dynamic environment of Milan.
The Fashion Stylist and Communication degree programme at IED Milano offers you the opportunity to join a network of national and international professionals: you will have the chance to learn about their work and receive feedback or advice that will be useful for your personal growth, but also on starting your career.
In recent years, professional figures in the areas of Fashion Style and Communication have taken on strategic roles within the creative direction of collections. This is why they are now increasingly in demand on the market. Upon completion of the specialization track in Fashion Communication, with the skills acquired, you will be able to work as one of the following: Press Office & PR, Digital PR, Event and Project Coordinator, Communication Specialist, Digital Content Strategist, Social Media Manager, Web Copywriter; on the other hand, with the specialization track in Fashion Stylist you will have the chance to work as a Fashion Stylist, Product Stylist, Brand Consultant, Creative Director, Fashion Editor, Trend Forecaster, Visual Researcher, Fashion Consultant.
On your first year, you will learn the basics of the fashion industry. Subjects will include the history of photography, fashion, as well as theory of perception and psychology of form, all of which will help you understand the profession from a theoretical perspective. On the other hand, disciplines like design methodology will help you effectively manage the creative flow in your projects.
STYLE, HISTORY OF ART AND COSTUME
PROJECT DESIGN METHODOLOGY
DIGITAL IMAGE PROCESSING
HISTORY OF FASHION 1
PROJECT DESIGN METHODOLOGY FOR VISUAL COMMUNICATION 1
FASHION DESIGN 1
BUSINESS THINKING AND MANAGEMENT 1
HISTORY OF PHOTOGRAPHY 1
THEORY OF PERCEPTION AND PSYCHOLOGY OF FORM
On your second year you will be able to explore all the aspects typically associated with the project-oriented approach of the programme, working on projects promoted by some of our partner companies. We will further explore the theory background and you will be able to choose between two different specialization tracks: Fashion Stylist and Fashion Communication: both tracks are designed to train professionals with solid and structured cultural backgrounds, as well as a good knowledge of technical tools in the areas of photography, video and fashion.
HISTORY OF FASHION 2
PROJECT DESIGN METHODOLOGY FOR VISUAL COMMUNICATION 2
FASHION DESIGN 2
VIDEO PRODUCTION ELEMENTS
HISTORY OF PHOTOGRAPHY 2
BUSINESS THINKING AND MANAGEMENT 2
SEMIOTICS OF ART
This specialization track will focus on a variety of visual and aesthetic reference marks, including fashion and music; you will develop the ability to interpret new trends, expanding your knowledge of fashion publishing and fashion brands.
You will learn how to enhance your research methodologies, until you get a deep knowledge of the overall fashion system to help you design new aesthetic scenarios such as photo shoots and videos that will expand your portfolio.
With this track you will acquire an in-depth understanding of tools, activities and media used in the industry to design a consistent communication narrative.
You will also explore the world of the web, e-commerce and social media communication. You will cover subjects that will help you with strategic planning, involving the typical areas of fashion communication: new media, press office, Public Relations and Digital PR. You will have first-hand experience of what a fashion show is,
how it is organized and why it is so important for brand communication.
The third year is when you will be focussing on advanced project design skills. In particular, you will develop a critical understanding of vertical knowledge across each of the specialization tracks. Throughout the year, we will provide you with design and research input useful for your dissertation project. This will cover everything from setting up the research work on selected topics to planning any further steps in the process.
THEORY AND ANALYSIS OF CINEMA AND AUDIOVISUAL
PROJECT DESIGN METHODOLOGY FOR VISUAL COMMUNICATION 3
FASHION DESIGN 3
PHENOMENOLOGY OF CONTEMPORARY ARTS
SOCIOLOGY OF CULTURAL PROCESSES
FASHION DESIGN 4
Professional Journalist and Fashion & Design Editor
Director and Videomaker in fashion, TV and music
Digital and PR Consultant
Art Director, UX/UI designer and illustrator
Cristiana Rivellino Santella
Cultural Advisor for companies in the fashion and beauty sectors
FASHION PHOTO STUDIO
FASHION COMPUTER LABORATORIES
Fashion Communication and Management, Marketing and Communication
Omnichannel Fashion Buyer
Interior and Spatial design, Fashion Communication and Management
Fashion Design and Styling, Fashion Communication and Management
Fashion Stylist and Editor
Fashion Communication and Management, Marketing and Communication
Fashion Design and Styling, Marketing and Communication
Fashion Product and Merchandising Manager
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