Luca Smorgon, Michele Leoni
Creating stories of style to interpret brand identity and provide a new original perspective: this is exactly what the Fashion Stylist and Communication degree programme at IED Milano is all about
The Fashion Stylist and Communication degree programme at IED Milano will take you along a journey across a wide variety of cultural areas (e.g. visual arts, cinema, photography, sociology). All of these elements, including the social context as a whole, will be used as inspiration source and creative input for your work.
You will study academic and practical subjects that will bring you closer to the professions of the fashion industry. On your second year, you will have the opportunity to choose between two specialization tracks: the one for Fashion Stylist and the other one for Fashion Communication.
The specialization track in Fashion Stylist will introduce you to a type of career reflected in the title itself. Fashion Stylists are experts in visual communication who can interpret the socio-cultural context and translate social aspects and dreamlike imagery into clothing, accessories and other fashion elements. Stylists develop high levels of understanding and visual sensitivity as they study cultural and artistic reference marks, while also developing an in-depth knowledge of semiotics.
The Fashion Communication specialization track will prepare you to work as a press and communication specialist, either for an agency or in-house. You will learn how to best convey fashion content by structuring a communication strategy to cover different channels: events and press releases, social network coverage and activities, b2b communication and mass media.
Learn how to express fashion with its ideas, and discover how to convey brand identity and product information creating storytelling that is meaningful and entertaining for people.
Explore the most powerful tools to communicate in the fashion industry: study how to prepare and manage photo shoots, videos, fashion films, events, fashion shows, editorial products that tell about fashion and its many different applications.
The Fashion Stylist and Communication degree programme provides cross-curricular training involving a solid and structured cultural base, good knowledge of technical tools used in such areas as photography, video and fashion, combined with strong analytical and process management skills.
Over each semester, you will take a number of courses that will help you build up a broad knowledge base of visual and aesthetic reference marks, such as art history, cinema and music. You will also acquire skills to interpret market trends and develop a deep understanding of fashion publishing and fashion brands. Step by step, you will get an in-depth knowledge of fashion and its different aspects - historical, cultural, sociological and technical - which will be of great help whenever you need to create new aesthetic scenarios. The programme as a whole is designed to ensure that you are in close contact with the job market through a variety of tests and assignments that will encourage you to work in a challenging environment.
The aim of the programme is indeed to prepare fashion professionals who can work with awareness and critical thinking to create, communicate and enhance brands, fashion products and the imaginary behind it all.
In year two, you will spend much time on hands-on projects where you can figure out what your own style is. This is the year when you choose your specialization track: Fashion Stylist if you want to become an expert in fashion changes, analysing and interpreting trends and collections; Fashion Communication if you want to learn how to use impactful multi-channel strategies to communicate effectively about brands and collections.
The three-year Fashion Stylist and Communication degree programme at IED Milano is for students like you who see fashion as a way to express their creative and visionary skills. If your inner desire is to express yourself and you believe that fashion is the best way to do so, the Fashion Stylist and Communication degree programme is exactly the right thing for you.
Whatever your cultural background, no matter what your previous education was, you will be able to channel your skills into developing your own creative, visual and business perception and sensibility.
Over the three years, you will be studying not just theory but also project-related subjects. You will learn how to produce a style narrative offering a consistent, original and up to date perspective.
The key asset of the Fashion Stylist and Communication degree programme at IED Milano is its strong project-based focus combined with a practical approach to the learning process. The skills developed as you progress through each semester will fill out your background, providing you with an insight into the fashion industry to confidently connect with other professionals.
With many different projects of growing difficulty, which will be with you throughout the first to the last year of the programme, you will be able to discover your skills, focussing on your limits and working on how to surpass them. Likewise, a specific lab-based approach will constantly be used as a simulation of real working environments. You will be designing visual or strategic solutions, depending on the career track you have chosen. This will provide you with valuable training to successfully move into the dynamic environment of Milan.
The Fashion Stylist and Communication degree programme at IED Milano offers you the opportunity to join a network of national and international professionals: you will have the chance to learn about their work and receive feedback or advice that will be useful for your personal growth, but also on starting your career.
In recent years, professional figures in the areas of Fashion Style and Communication have taken on strategic roles within the creative direction of collections. This is why they are now increasingly in demand on the market. Upon completion of the specialization track in Fashion Communication, with the skills acquired, you will be able to work as one of the following: Press Office & PR, Digital PR, Event and Project Coordinator, Communication Specialist, Digital Content Strategist, Social Media Manager, Web Copywriter; on the other hand, with the specialization track in Fashion Stylist you will have the chance to work as a Fashion Stylist, Product Stylist, Brand Consultant, Creative Director, Fashion Editor, Trend Forecaster, Visual Researcher, Fashion Consultant.
On your first year, you will learn the basics of the fashion industry. Subjects will include the history of photography, fashion, as well as theory of perception and psychology of form, all of which will help you understand the profession from a theoretical perspective. On the other hand, disciplines like design methodology will help you effectively manage the creative flow in your projects.
STYLE, HISTORY OF ART AND COSTUME
PROJECT DESIGN METHODOLOGY
DIGITAL IMAGE PROCESSING
HISTORY OF FASHION 1
PROJECT DESIGN METHODOLOGY FOR VISUAL COMMUNICATION 1
FASHION DESIGN 1
BUSINESS THINKING AND MANAGEMENT 1
HISTORY OF PHOTOGRAPHY 1
THEORY OF PERCEPTION AND PSYCHOLOGY OF FORM
On your second year you will be able to explore all the aspects typically associated with the project-oriented approach of the programme, working on projects promoted by some of our partner companies. We will further explore the theory background and you will be able to choose between two different specialization tracks: Fashion Stylist and Fashion Communication: both tracks are designed to train professionals with solid and structured cultural backgrounds, as well as a good knowledge of technical tools in the areas of photography, video and fashion.
HISTORY OF FASHION 2
PROJECT DESIGN METHODOLOGY FOR VISUAL COMMUNICATION 2
FASHION DESIGN 2
VIDEO PRODUCTION ELEMENTS
HISTORY OF PHOTOGRAPHY 2
BUSINESS THINKING AND MANAGEMENT 2
SEMIOTICS OF ART
This specialization track will focus on a variety of visual and aesthetic reference marks, including fashion and music; you will develop the ability to interpret new trends, expanding your knowledge of fashion publishing and fashion brands.
You will learn how to enhance your research methodologies, until you get a deep knowledge of the overall fashion system to help you design new aesthetic scenarios such as photo shoots and videos that will expand your portfolio.
With this track you will acquire an in-depth understanding of tools, activities and media used in the industry to design a consistent communication narrative.
You will also explore the world of the web, e-commerce and social media communication. You will cover subjects that will help you with strategic planning, involving the typical areas of fashion communication: new media, press office, Public Relations and Digital PR. You will have first-hand experience of what a fashion show is,
how it is organized and why it is so important for brand communication.
The third year is when you will be focussing on advanced project design skills. In particular, you will develop a critical understanding of vertical knowledge across each of the specialization tracks. Throughout the year, we will provide you with design and research input useful for your dissertation project. This will cover everything from setting up the research work on selected topics to planning any further steps in the process.
THEORY AND ANALYSIS OF CINEMA AND AUDIOVISUAL
PROJECT DESIGN METHODOLOGY FOR VISUAL COMMUNICATION 3
FASHION DESIGN 3
PHENOMENOLOGY OF CONTEMPORARY ARTS
SOCIOLOGY OF CULTURAL PROCESSES
FASHION DESIGN 4
Professional Journalist and Fashion & Design Editor
Director and Videomaker in fashion, TV and music
Digital and PR Consultant
Art Director, UX/UI designer and illustrator
Cristiana Rivellino Santella
Cultural Advisor for companies in the fashion and beauty sectors
Journalist and Editor-in-Chief of Archivio
FASHION PHOTO STUDIO
FASHION COMPUTER LABORATORIES
Fashion Design and Styling
Fashion and Textile Design
Interior and Spatial design, Fashion Communication and Management
Fashion Design and Styling, Fashion Communication and Management
Fashion Stylist and Editor
Fashion Communication and Management, Marketing and Communication
The IED Barcelona alumnus is one of the 10 designers shortlisted from among 800 candidates in the prestigious competition for young fashion designers
Pasarela, the catering establishment in the Gracia neighborhood formerly known as El Molinet, has a new logo and interior design carried out by IED Barcelona
Rina Tollio, Creative Talent Acquisition for OTB Brands, will hold a guest lecture to the IED Fashion Student
Las Manuelas - Art Series is the newest edition of the Las Manuelas Project supported by IED
This recognition highlights the work of the school as a driving force behind innovation and talent through design training.
Five students from IED Madrid's Master's Degree in Digital Fashion show at HYPER HOUSE the results of the research they have developed during their studies at the school.
You are going to take part in a practical task dedicated to all those young talents who are interested in Fashion, Visual Arts, Design, and Communication.
IED Barcelona has been consolidating its position as a driving force behind innovation and social well-being through design education. "A collective dream" is a faithful reflection of this spirit.
Talk with Andrea Selvi, International Business Develop. & Buying Manager at YOOX NET-A-PORTER GROUP and mentor of The IED Master in Fashion Merchandising and Buying
Talk with Danielle Kwateng, journalist, editor, entrepreneur, Executive Editor at Teen Vogue and mentor of The IED Master in Creative Direction For Fashion
Il Giro del Mondo in 80 Giorni - 150 anni dopo (Around the World in 80 Days - 150 Years Later) (book by graphic designers from IED Rome), the start-up Potap (a family of filters to purify water, by two product designers from IED Milan) and the tech fashion collection LAGRANDE: SISTEMA are officially competing for the prestigious Compasso d'Oro Award
Talk with Margherita Maccapani Missoni, Entrepreneur and Creative Director and mentor of The IED Master in Fashion Business
Talk with Theo Grassl, Member of the Executive board of the Fashion Council Germany and mentor of the The IED Master in Fashion Brand Management
Talk with Elizabeth Bowring, Head of Catwalks at WGSN and mentor of the The IED Master in Fashion Trend Forecasting
With the new fashion master programs at IED, five international mentors, leaders in their fields, guide students into a broader future.
IED collaborates in this edition of DWP through a virtual conference given by Alina Emira, Fashion Director at IED Kunsthal Bilbao
Creative Director at ETRO and Leather goods Head Designer at Fendi. Internationally recognized as one of the most innovative and exciting voices in made in Italy fashion.
We are happy to communicate IED winners within the Global Design Graduate Show - Arts Thread 2022 in partnership with Gucci
IED sponsors 20 portfolios of 20 students of IED Barcelona and IED Milano.
IED brings alumnus Luca De Prà to the Graduate Fashion Week International in Mumbai and sponsors 20 portfolios of 20 among its best students
IED at the 59th Lisboa Fashion Week: a physical and metaphysical space
44 Scholarships for IED Undergraduate and Foundation Courses in Italy and Spain
IED is pleased to announce the winner of the “Superheroes wanted” contest, launched in collaboration with Feeric Fashion Week on summer 2022
Alumni in Fashion Design Gaia Romoli and Paolo Belleri presented their collections at We're Next 22.
The emerging fashion designer gained distinction as part of the Camera Nazionale della Moda programme dedicated to the excellence of Italian schools.
Reparto Studio, the fashion brand established by Bachelor of Arts in Fashion Design graduates Ana Viglione and Margil Peña, won the third edition of the Allianz EGO Confidence in Fashion award, presented on the 18th of September at the 2022 edition of the Mercedes Benz Fashion Week.
A can’t-miss appointment with emerging fashion design features recent graduates of IED Milano and Roma campuses at the ADI Museum on 20 September.
19 Scholarships and 5 Classroom Tutor positions available for IED Master Courses
Our Alumni Luis De Javier has dressed the artist for the art work of her last album.
A Ministerial Decree has published the modalities for applying the provisions of the new law.
In October 2000, Queen Elizabeth II came to Milan and on her itinerary there was a visit to the Istituto Europeo di Design.
After two years, returns IED Roma Graduation Ceremony, to celebrate the latest graduates in the presence of teachers, families and friends. Two hundred and sixty-one diplomas were awarded.
The event celebrating the Graduation Days of the Undergraduate Courses in Fashion, Design and Communication.
Matteo Guarnaccia, Italian designer, who is IED Barcelona graduate and IED Madrid teacher together with Zhanna EE who is IED Barcelona graduate and is originally from Kazakhstan organize a Cross Cultural Workshop of 15 days in August 2022
Register to our Spring Semester courses and save 10% on the tuition fee!
25 candidate Development Plans 18 admitted to the evaluation 8 Development Plans awarded
What are the consumption needs subliminally transmitted to us by horror films? How is a country’s branding constructed? How has interpersonal communication changed with the advent of new technologies and social media?
Istituto Europeo di Design publishes the winners of the scholarship contest for the Master of Design and Innovation Programmes (MDI) at IED Madrid and IED Barcelona.
The four proposals, from the areas of Design, Management & Design Strategies, Fashion, and Visual Communication, convey the interests and concerns of a new generation of designers.
Fashioners of the World 2022 celebrates the end of the fashion students’ educational journey with a wide variety of proposals that all share a fresh and innovative vision of the fashion world.
IED in collaboration with Feeric Fashion Week, will award one special merit-based scholarship to attend the Summer Course in Fashion Trend Investigation held in IED Barcelona campus in July 2023
"TAKING YOU BEYOND”, THE IED ALUMNI EVENT IN VIA SCIESA MILAN FROM 7 TO 11 JUNE.
The largest European meeting to raise awareness about the implementation of activities and projects aligned with the European Green Deal.
IED Barcelona’s commitment to sustainable fashion through a holistic vision that combines techniques, processes and materials was showcased at the latest edition of Rec.0 Experimental Stores.
This will be a series of meetings and interviews to tell what happens after graduating from a master's degree.
Students take us through their thesis projects, from behind the scenes to company satisfaction.
IED Barcelona Design School thus reaffirms its position as an international benchmark education institution in Design and Fashion studies within Spain.
IED students will explore alongside members of ONCE possible responses to the difficulties faced by this community with relation to everyday objects.
‘Aitarekin Afaltzen [Dinner with my Father]’ has been awarded in this contest known worldwide for his mission of scouting new talents and supporting them.
Modernist, Persian and Oriental influences. Casa Vicens, Gaudí’s first work, was the inspiration behind the design that IED Barcelona showcased in this house-museum.
Luca Bianco received an award from sponsor YKK for his great efforts: an outfit with a focus on closure accessories from the ‘lagrande: sistema’ collection - which was covered by student’s dissertation project - is shown on the catwalk, taking a look at functionalism (and criticising overconfidence in automation).
The first work of Antoni Gaudí is an unrivalled setting in which IED Barcelona finds a parallel between the architecture and the proposals of the recent graduates: experimentation and creativity.
The projects chosen are the result of a creative process developed in different stages: from research to the final proposal.
IED Network offers 109 scholarships for its Master courses held in Italy and Spain.
Students of the Fashion Design course at IED Torino used the lockdown as an opportunity to experiment with a new expressive language that goes beyond traditional paradigms.
Behind this project are three of the school’s former Fashion and Graphic Design students.
Valmont Barcelona Bridal Fashion Week returned with a digital format and IED joined it .
Virtual innovation is gaining increasing importance, and for creatives, it is a great tool to transform and improve society.
Diana Kvariani took part in the Mercedes-Benz Fashion Week Tbilisi 2019
The Istanbul Fashion Film Festival is the only event in Turkey to showcase a selection of short films dedicated to communicate fashion in an artistic way
Vogue's special edition on new talents selected for its September issue recent IED graduate Francesco Murano, who had already won the Milano Moda Graduate award.
Francesco Murano, graduate student in Fashion Design at IED Milano, won the Milano Moda Graduate. Hitoshi Yamaguchi, President of YKK Italia, awarded him with the National Chamber of Fashion Award.
The microbial leather jewellery of a former student who graduated in July 2018 impressed the Jury of the International Artefact Innovation Award.
Cecilia Juarez Balta and Matteo Crepaldi, featuring in the end-of-year fashion show with their collections 'Trasfigurando Infin La Meraviglia' and 'Overgrow' respectively.
On the occasion of the Tramontana Magazine #6 Launch Party IED is pleased to present the preview exhibition of Las Manuelas Art Series