We participated in the Festival with several student groups from several locations. IED Rome won the Golden School Trophy.
Date
13 June 2023
The Spot School Award Mediterranean Creativity Festival is an International Advertising Competition organised by Salerno's CreativisinascE Association: a contest with prizes designed for communication and advertising students enrolled in both Italian and foreign schools and universities.
This year the students worked on briefs proposed by Caritas Italiana; AIDO Italian Association for Organ, Tissue and Cell Donation; Italia Nostra Onlus.
We participated in the competition with courses from three locations and our students won the Golden School Trophy and a Grand Prix, 2 gold, 1 silver, 4 bronze, a special mention and nine others made the shortlist.
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IED Roma Diploma Triennale in Design della Comunicazione students created projects for each partner and the following received an award:
Caritas
- Curriculum project by Claudia Giuseppina Arganese and Francesca Chicca: 3° position ex aequo "Manifesto a. stampa" categroy;
- Integrazione project by Massimiliano Rossi Mandatori and Daniele Stecconiha won different categories: Gran Prix 2023; winner of the "Manifesto a. Stampa" category; and 3° position in "TV" category.
AIDO
- Storia di un Organo by Elisa Francica Nava and Chiara Formiconi: 1° in "TV" Category + special mention for Copywriting;
- Gesto d’amore by Elisa Francica Nava and Chiara Formiconi: 3° award ex aequo "Manifesto a. stampa" category.
Italia Nostra
- Scatta una foto by Giorgia Parisi and Roberta Salvia: 3° award "Manifesto a. stampa" category.
Two other projects have been shortlisted:
IED Roma won the GOLDEN SCHOOL TROPHY
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IED Milano Master in Creative Direction students worked with the brief given by AIDO
- La morte può essere un nuovo inizio by Letizia Ricci, Andrea Lucifora and Giuseppe Conti won a silver medal.
- Ci sono impegni enormi che no richiedono alcuno sforzo by Teodora Volume, Virginia Righetti, Francesca De Mutiis and Amalia Scotto Lavina got the bronze.
Other teams were shortlisted as well.
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IED Firenze students also participated with students from the Diploma Triennale in Comunicazione Pubblicitaria: Chiara Nappini, Marianna Cecchelli and Matteo Cantafio. Their project was also shortlisted.
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Briefings
CARITAS
The title of the XXXI edition of the Caritas - Migrantes Immigration Report presented on 7 October 2022 "Building the future with migrants" takes up, as usual, the Pope's message for World Migrants Day. The analysis of immigration in Italy was therefore centered on the commentary and in-depth analysis of data aimed at photographing the solidity and stability of migrants in our country [...] How to involve public opinion, the media, institutions, civil society and young people in particular? The campaign aims to make young people aware of the initiatives promoted and foster knowledge and reflection on the migration phenomenon and give space to their ideas and proposals on how to contribute to making our communities more welcoming and inclusive, capable of relations and dialogue.
AIDO
Aido's objective is to promote, based on the principle of social solidarity, the culture of organ, tissue and cell donation; the dissemination of lifestyles useful to prevent the onset of pathologies requiring organ transplantation; to collect declarations of willingness in favor of donation. In keeping with its mission, Aido aims to promote a campaign to raise awareness of the scientific, ethical and social aspects of donation. Raising awareness and effectively informing the target audience on the issue of donation so that it becomes a 'conscious gift'.
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ITALIA NOSTRA
Italia Nostra Onlus is the National Association for the Protection of the Nation's Historical, Artistic and Natural Heritage, founded in 1955. For more than six decades, the voluntary cultural activities organised by Italia Nostra have contributed to spreading the 'culture of conservation' of heritage in the country. Cultural heritage, historical centres, national parks, the environment, the energy issue, roads and transport, agriculture, sea and coasts, museums, libraries, are some of the most important chapters of Italia Nostra's activities. The campaign "Eccezione Italia - Tutelare il paesaggio: buone pratiche per una sostenibilità consapevole" aims to raise awareness for a different perspective on the protection of the territory and energy production and to identify alternatives to the solutions proposed by the institutions that imply an invasion of the landscape and its identity. Italy can contribute, like others and more than others, to saving the climate, but its landscape, cultural heritage and agriculture must not die.
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