IED at the Italian Design Day

The Italian Design Day is the fruitful result of the teamwork promoted by the Ministry of Foreign Affairs and International Cooperation with the Ministry of Cultural Heritage and Activities and Tourism, the Triennale di Milano, ICE/ITA Agency, the Salone del Mobile di Milano, the Association of Industrial Design and the Compasso d’Oro Foundation.

The 2019 edition is dedicated to the city of the future, with a focus on the relationship between design and architecture with space: physical, economic, social and environmental. On 20 March 2019, 100 Ambassadors of Italian Design, such as architects, academics and entrepreneurs, take part in the celebration with conferences, meetings and so forth in 100 cities around the world to promote the value of Italian Way of Life.

IED contributes to the project with a selection of 8 Design Ambassadors from its world wide network of professionals.

ied at italian design day 2019

ankara - un-disciplined design


Italy is not a country rich in raw materials. Therefore, Italian design has learned to transform those provided by others, to hand down productive knowledge, to build alliances, to transgress. With proud freedom and open-mindedness.
The bike Linfa from Bike Rome project by IED Roma students is a great example of un-disciplined and multidiciplinary design, promoting the integration among different fields for the city’s benefit.

Times have changed and we are now living in an era of migrations, new technologies, fast-changing markets. Design and future city face the ability to operate within complicated systems, to connect knowledge within the community, identifying more exclusive and operational spaces, where there they seem to disappear. In an undisciplined way.
Today Rome might be one of the most tough cities for developing an overall strategic project and for the same reason the city is still capable to fulfil extemporaneous and discontinuous requests.
Based on these considerations, Italian un-disciplined design will present Bike Rome thesis project, developed by IED in collaboration with Roma Municipality . The project - involving 9 departments: Interior Design, Product Design, Graphic Design, Media, Sound, Fashion Design, Jewelry Design, Communication Design and Advertising Communications - explores multidisciplinary connections strategies aiming at integration, among cycling mobility and enhancement of the environmental heritage of the city, two components that are the basis of the prospect of a great connection between design and the city of the future.


istanbul - Smart Resilient Approach for Social Innovation


Passing through the projects developed by design students in IED Milano in the past few years, we realized that design is driving innovation towards a definition of environmental sustainability, revealing a new role for design in achieving resilience experienced by the citizens in their daily lives.

Well known as Italy’s financial, commercial, and industrial centre, Milan is one of the world capitals for fashion and design culture. It is now member of 100 Resilient Cities, a project pioneered by the Rockefeller Foundation with a Resilient Office at City of Milan Municipality. The aim is propelling the city through the process of building resilience, especially by actions of urban regeneration to eliminate tangible and intangible barriers, while ensuring equitable access to public services and the introduction of technological innovations for urban connectivity and social inclusion.
For this reason, the paper aims at investigating the role of design in the relationship between resilience strategy, considering also the issue of new technologies that can therefore suggest new forms of personal belongings, and services designed to affect citizens’ resilience and adaptation towards climate, physical, social, economic changes and crisis at the urban scale.

Download the presentation.

lima - deflexor 2033: a visual map for xxi century designers and innovators


An incursion in the main trends that will have a strong impact in the next 15 years on the lives of the citizens at macro-cultural, macro-economic and technological levels. Let them be design-driven.

The different scenarios will be explored through examples, in which the Italian and European design - including both academic and professional projects - can play an important role by generating effective and innovative answers. Deflexor 2033 is a visual map that brings together these design scenarios and trends becoming a useful tool to guide - both companies and design professionals - in the generation of innovative solutions designed for new habits and new identities of the people.

beijing - Design driven innovation and urban eco-systems


Design is a language that can enable changing processes. Its disruptive approach and its values foster innovation with a sustainable, inclusive and comprehensive perspective. 

The different scenarios will be explored through examples, in which the Italian and European design - including both academic and professional projects - can play an important role by generating effective and innovative answers. Deflexor 2033 is a visual map that brings together these design scenarios and trends becoming a useful tool to guide - both companies and design professionals - in the generation of innovative solutions designed for new habits and new identities of the people.

la valletta - the case of Alfa Romeo Pandion Concept Bertone


“A historic company like Bertone is one of the few places in the world where is possible to create an innovative stunning project in an impossibly short time. Like the Pandion Concept.”

"On October 15th, 2009, the CEO of Alfa asked me to create a concept car to celebrate their 100-year anniversary. The Geneva Motor Show, where the provocative, perfectly drivable prototype was presented, began on March 2, 2010. Only four and a half months after the request. That was my first project in Bertone as Design Director."


minsk - regenerations on urban scale


Regeneration means optimizing what already exist to avoid waste of resources (human, economic, territorial). It also means, therefore, giving back value to communities, culture to spaces, perspectives to economic activities: that’s why the word ‘regenerations’ is plural.

Regenerations are possible through a participated, horizontal and transversal co-design process in which the cultural and creative industries play a leading role.
Bargellino 3.0 is a project for territorial activation and urban regeneration of an industrial area at the gates of the city of Bologna that ends a process of co-design activities on an urban scale. It has been chosen because it represents the conclusion of a design model applied to industrial territories in which economics, society and culture interact under the guidelines of as strategic as flexible guidelines, run by an efficient administration.



tehran - smart city, design, art and fashion of the future


The vision of new cities obviously does not belong only to contemporaneity but cities that could be new or “on a human scale” have always been spoken / desired / dreamed of. The concept dates back to the Renaissance cities of the fourteenth century.
The purpose of this intervention is to open a window on what is happening right now in the fields of creativity, also telling a brief history of smart cities and their contemporary implications.

Recent data state that by 2050 the global population living in urban areas will double and more than 70% of the inhabitants of our planet will live in a city. These alarming data make us think about broader and more complex issues connected with migratory flows, the work system, hygiene, means of transport, communication and integration. The next challenge will surely be played in finding a balance and management of these processes. The city therefore becomes a place of aggregation able to sustain and guarantee quality of life and relationship with the surrounding environment. Our era will therefore be marked by a new word: smart city. Behind it concepts that involve technology, research and new strategies are hidden.
Living an intelligent city also means being aware of how to live it and having the tools to feel ourselves part of a wider project. So Product Design produces shapes while Fashion protects us with innovative materials and finally the art moves on a railways track to draw our attention. Why the five senses? Because they are part of us and through them we are more stimulated. We must start from this for an unexpected future.


ashgabat - Art and design: new ideas to the cities of the future


Taking inspirations from the work of Italian street artist Millo, that is part of a urban regeneration project- The Culture’s Garden- located just close to the headquarter of IED in Milan, we will start an excursus through different projects between design, art, architecture, territorial marketing, which show how arts are becoming one of the basic ideas to design new models of future cities.

Great design is there even when you can’t see it.

Official Italian Design Day movie by OffiCine, the cinema lab born from the collaboration between IED and Anteo spazioCinema.

ied extra activities

IED Presentation in Cairo – Ivan Mielzarek, Area Manager

IED among panelists/projects on show at the Italian Design Day in Mumbai – Sugat Das, Country Manager

IED Fashion Show at the Italian Design Day in Rio de Janeiro

Speech of the Design Ambassador Maurizio Carta & Round Table @ IED Sao Paulo

IED Alumnus Marco Guazzini and his project Marwoolus @ IDD Dublin:  in collaboration with MDFF, the film repertoire Italian Design. Five perspectives, a celebration of five key figures of Italian design: Gillo Dorfles, Alessandro Mendini, Tobia Scarpa, Marco Guazzini and Giacomo Moor – will be presented.

IED Alumnus Francesco Meda, Ambassador of Italian Design at La Havana, Cuba as part of IDD 2019 and Bienal de Diseño de La Habana 2019.

the 2018 edition


As cultural partner of the event, in 2018 IED was in 9 cities of the world with conferences, workshops and roundtables talking about Broken Nature – Design Takes on Human Survival:

Bangkok – conference about the Vespa story and a design thinking workshop with Federico Ferretti
Cairo – exhibition of Graphic Design students’ works alongside posters by Armando Milani, with Marzia Lodi 
Tehran – 2 conferences about sustainability in design by IED Art Director Giovanni Ottonello
Berlin – a conference and a roundtable presented by Alessandro Colombo
Montreal – conversations about Italian design with Salvatore Amura
Almaty – the contest Fashion for Future 2.0 was launched in collaboration with the Kazakhstan Fashion Week
Ankara – a conference and a workshop on sustainability with Carlo Branzaglia, IED Milano Postgraduate Director
Istanbul – Sustainability Through Aesthetics and Made in Italy with Andrea Tosi, Head of Academic Relation at IED

the 2017 edition


During the 1st edition of the World Italian Design Day, the Institute was present in Astana with a lecture about the evolution of Italian design in the last 50 years and in Kiev within the Interior Mebel exhibition.

IED Rio and IED Sao Paulo hosted the Italian designer and illustrator Massimo Giacon, while Barbara Amerio, entrepreneur in boatbuilding and partner for IED thesis projects was in Madinat, Kuwait as design ambassador, and so was IED Roma Director Laura Negrini in Ho Chi Minh City.