Transportation Design

Master Courses - Turin

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18th edition​ - The Master course in Transportation Design offers people with a great passion for cars the chance to engage strongly in car design techniques. It takes students at the core of design world, making them learn about innovative thinking and how to approach, develop and finalize the design of a car exterior and a car interior.
Turin is the perfect city for this course, because it is the world capital of car design, and it was the birthplace of the most important design houses and car companies of Italy. The city offers the chance to get the whole network of Car Designers to come to IED sharing their abilities with our students for classes, lectures, workshops or for recruiting young talents.
The Master focuses its approach on simulating a real work experience. The goal is to present a full-scale model designed and sculpted by the students. Then, it will be presented at the Geneva International Motorshow, the world’s most important display of car design.

  • Start date
    March 2020
  • Duration
    2 years
  • Attendance
    full-time
  • Language
    English

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Get an insight: find out more about Master's activities

Target - Admission to the Master course is open to graduates in all design fields, as well as to professionals with at least two years of work experience in the automotive sector. Applicants can also be directly admitted to a second year’s major.

Career opportunities – Graduates from the Car Interior Design major can work as Experts in multimedia products for automotive companies, design centres and firms active in the development of user interaction interfaces. At the end of the Car Exterior Design major, students can hold positions as Car Exterior Design Experts able to face design projects from the concept to its prototype creation. 

Methodology and structure – The first year gathers students coming from different backgrounds, providing shared theoretical and design basis. 

At the end of the first year, participants can choose the second year major: Car Exterior Design or Car Interior Design and User Experience. Both the specialisations receive a commission from a Design Centre for a concept car project, letting students become involved in what, to all intents and purposes, is a true work environment. They work on the same project, but focusing on different aspects. Both of them also deal with some mutual discipline and workshops, which provide in-depth analyses about Advanced Design and Interface Design.

Car Exterior Design students deal with all the different stages of the drafting and with the problems faced by a style centre, the final objective being the production of a full size scale model.

In the Car Interior and User Experience major, students focus on the interiors of the car using the most advanced technologies to develop interactive platforms and interfaces. They deal with planning and timing by facing a real case study, then they work on the design phase with the concept creation.

The Final Project consists in a unique mock-up joining the efforts of the students coming from both majors.

  • 1st Year

    • Design Management

      The course is designed to provide a general overview of Marketing and its contents by focusing primarily on the ability to carry out market research and analysis of the general situation of the world of the automobile.
      The students must be capable of developing a car concept of a future car based on the principles of marketing.

    • Drawing Techniques

      Sketching is the most common technique used by designers to visualize their ideas and learn how to communicate a shape or concept quickly through fast drawing. It represents a basic technique for visual communication in a Design context.

    • Modelling

      The course is designed to provide the student with a basic understanding of physical modelling. Clay is the material most used in the world’s style centres thanks to its extreme pliability that allows very impressive results in a short time.

    • Car Design History and Culture

      The history of car design is a subject with many sides to it.
      The course teaches the history and evolution of car design through the study of the technical and stylistic innovations that have brought it about.

    • Vehicle Engineering

      The training of a professional designer must include a thorough understanding of the vehicle technical aspects. To create truly innovative products it's demanded an in depth knowledge of all the components that go from making a vehicle to how it interacts with the users, the road and the environment.

    • Design Methods

      This teaching describes the different phases of a design project: from the concept to the realisation of the object. It enables students to identify the most suitable tools to create their work and to manage the aspects that influence it. Design Thinking and Design Methods are the key contents of this discipline in relation to the Interior and Exterior Design

    • Graphic Techniques

      The student learns how to use specific drawing and photo-retouching techniques, using Digital Illustration and Adobe Photoshop. 

    • 3D Modelling

      The teaching deals with handling images on 2D and 3D using Alias Automotive, from the reproduction of 3D environments to the design of objects and manufactures.

    • First Year Final Project

      The course is aimed at designing the exterior and interior of a vehicle, by applying the principles learnt in the previous design method courses.

  • 2nd Year - Car Exterior Design

    • Advanced Graphic Design Techniques

      Style enhancement using the digital software Advanced Adobe Photoshop, that allows to get renderings and photorealism. This know-how finds its utmost application in the realisation of the students portfolio.

    • Advanced Modelling

      This course teaches the notions of physical modelling in design projects. From the sketch to the realisation of the object relying on specific materials and expressing the complexity of its volumes through Advanced Clay Modelling and 3D printing techniques. 

    • Advanced Drawing Techniques

      This course deals with all the representation techniques, from hand drawing to multimedia tools, which allow more efficacy at the time of communicating the project (Advanced sketching). Therefore, each technique - preliminary sketching, pantone and digital drawing - suits a specific phase of the project.

    • Advanced 3D Modelling

      The aim is both the artistic representation and the industrial prototyping in a professional contest - from file to factory through Advanced Alias Automotive. 

    • UX Automotive Workshop

      Mid first and second semester, students face two UX and UI workshops with the aim of applying the knowledge acquired throughout the programme and introducing the emerging technologies in the automotive field. The two workshops focus on different topics connected to interior, exterior and lighting design.

    • Exterior Design Process

      Application of sketching techniques on a car exterior. Concept, volumes and coherence among the different views.

    • Exterior Design Workshops

      In-depth on car exteriors features such as aerodynamics, technology implementation, use of materials and future design perspective through lab activities.

    • Lightning in Exterior Design

      The course deals with the “gaze” of the car, considered important as the rest of the body as regards the idea of “to see, but above all being seen”. 

    • Dassault Systems

      Nowadays 3D modelling has gained as much importance as sketching. Due to the evolution of digital technology, the designer needs to be able to create and represent an object in 3D, making the output realistic in terms of feasibility and ergonomics.

    • Final Project

      The Final Project consists of the combined works carried out within the two majors according to the briefing provided by a design centre. Students create a show-car on 1:1 scale: concept and creation of the car’s external features are up to Car Exterior Design’s students, while its interior interface detailed simulation and application to the model is the task of Car Interior Design and UX’s students. The Master course ends with the project being formally presented to the commissioning company and to the specialised press. For earlier editions of the course the presentation took place at the Geneva International Motor Show.

  • 2nd Year - Car Interior Design and User Experience

    • Advanced Graphic Design Techniques

      Style enhancement using the digital software Advanced Adobe Photoshop, that allows to get renderings and photorealism. This know-how finds its utmost application in the realisation of the students portfolio.

    • Advanced Modelling

      This course teaches the notions of physical modelling in design projects. From the sketch to the realisation of the object relying on specific materials and expressing the complexity of its volumes through Advanced Clay Modelling and 3D printing techniques. 

    • Advanced Drawing Techniques

      This course deals with all the representation techniques, from hand drawing to multimedia tools, which allow more efficacy at the time of communicating the project (Advanced sketching). Therefore, each technique - preliminary sketching, pantone and digital drawing - suits a specific phase of the project.

    • Advanced 3D Modelling

      The aim is both the artistic representation and the industrial prototyping in a professional contest - from file to factory through Advanced Alias Automotive. 

    • Project Management

      Introduction to car interior project management with the aim of establishing the design path for the months to follow. This course analyses a case project study and applies it to the Thesis Project.

    • Ergonomics - Packaging Definition

      The course is aimed at supporting the Thesis Project concept by defining the package and by taking care of the ergonomics and the users position inside the vehicle. The value of human interface and human experience and their role in the driving experience find a concrete and proper dimension.

    • Interior Design Workshops

      During these laboratories, external experts evaluate students’ outputs. The objective is to stimulate a critical approach to their work and the ability to analyse it from different points of view. Another important goal is to train designers able to deal with problem setting and problem solving.

    • UI&UX Design

      The definition of a User and of an innovative experience inside the vehicle imposes the need to investigate new architectures and an innovative design, which has to be connected with new technologies. This course is held by a teacher belonging to a different design area in order to broaden the range of design possibilities and enable the student to adopt different creative solutions within the vehicle.

    • UX Prototyping

       Students work in team to realize a UI&UX prototype supporting the Thesis Project.

    • Colour & Trim

      The course concentrates on the importance of CTF - Colour, Trim and Finishing, in relation to car interior design. The knowledge of materials and current/future innovations is essential to achieve balance between colours and materials, pattern and graphics, all concurring to emphasize the design concept.

    • Maya

      Thanks to its versatility and efficacy, this tool enables designers to express a style which is objective and meets dimensional requirements.

    • Final Project

      The Final Project consists of the combined works carried out within the two majors according to the briefing provided by a design centre. Students create a show-car on 1:1 scale: concept and creation of the car’s external features are up to Car Exterior Design’s students, while its interior interface detailed simulation and application to the model is the task of Car Interior Design and UX’s students. The Master course ends with the project being formally presented to the commissioning company and to the specialised press. For earlier editions of the course the presentation took place at the Geneva International Motor Show.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Alessandro Cipolli - Course Coordinator

Alessandro Cipolli - Course Coordinator
Founder and Head of Design at Supermonkey, he is currently working with several clients worldwide. He moved to Turin from Lausanne to study Transportation Design at IED. After 10 years of experience in the car industry working for Hyunday, Pininfarina, Quartostile, Torino Crea and FCA, where he took part to projects like Fiat Panda, Fiat 500, 500L, 500X and Alfa Romeo Giulia, he decided to start a new professional path as a freelance. IED teacher since 2008, he became the Coordinator of the Master ncourse in Transportation Design in 2015. His skills are 2D sketching, 3D Modelling and, above all, creative thinking.

Michele Albera

Michele Albera
Designer from Turin, he starts his working experience at Matilde studio (after called Yet/Matilde) and for the Bodino group, with a focus on industrial design and architecture. At the same time he joins the collective Operai del Design and works on projects for Volkswagen, Audi, Italdesign, Alfa Romeo, Italian Indipendent just to mention a few. Three years later he starts his collaboration with Magn3t Italia and So Simple and in 2015 his starts his own career as a freelance. In 2011 starts his collaboration with IED as teacher in both BA and Master programs. Since 2017 he is also the Coordinator of the BA in Transportation Design.

Xavier Blanc Baudriller

Xavier Blanc Baudriller
Over 20 years' experience in designing and developing digital experiences, services & products for top global brands, across several industries, from telecommunications to FMCG & retail, health, banking & finance, public services, utilities, manufacturing, as well as automotive and mobility. In this course, he helps students getting hands-on experience of interaction design in transportation design: what it consists of, how it is conducted, and why its importance is growing & becoming critical.

Uriel Blondet Romero

Uriel Blondet Romero
Peruvian Color and Trim Designer, he first graduated in Transportation Design and then he specialized in Car Interior Design and User Experience attending the Master course at IED Torino. He worked for Super monkey and has been intern in EDAG Italia and F&F Design Studio.  

Mauro Bonu

Mauro Bonu
3D Generalist and Character Artisty. He is a Researcher on VR Application, Maya teacher and freelance 3D Artis. He in Digital and Virtual Design at IED and, in the past 5 years, his main occupation has been creating characters and assets using real time game engine for VR Application and Game Industry.

Luca Dazzan

Luca Dazzan
Senior Alias Cas/Cad Manager at  Exe design.

Supreeth Fasano

Supreeth Fasano
The passion for understanding how and why a product is commercially more powerful and famous than another of the same type led him to study Marketing and Communication. Since 2007 he has worked for FIAT (Automotive), Loro Piana (Luxury) and some marketing and advertising agencies. Since 2011 he is a lecturer and trainer at prestigious international institutes.

Luca Menicacci

Luca Menicacci
After graduating in Industrial Design, he attended the Master course in Transportation Design at IED, ended in Geneva presenting Shiwa, with Quattroruote, for which he developed the external design. From there he started working for Italdesign and then moved to Quartostile and at the same time to work as a freelance designer.

Umberto Niola

Umberto Niola
Prototype Manager in Pininfarina. Mechanical Engineer with experience in mechanic workshops, aeronautics, craftmanship, racing cars design, hystoric cars restorations, racing championships, engineering, building, assembly, evelopment and technical-sport team management. Automotive Consultant for little and major companies, among which Fiat, ItalDesign, SST. Prototype Manager in Pininfarina for one-off, show cars, prototypes and R&D.

Francesco Paglia

Francesco Paglia
Automotive Designer and Design Consultant. He works in collaboration with several design studios, in Italy and abroad. He started his own studio in the beginning of 2017 and is involved in many automotive design projects, especially for chinese market.

Kislaya Pathak

Kislaya Pathak
3D Modeler and Digital Designer at Pininfarina, Turin. Following his passion for cars that he had since his childhood, he studied Mechanical Engineering in India and then got graduated in Transportation Design at IED Torino. During his second year at school, he got the opportunity to work as a 3D modeller intern for a renowned company called Stola based in Rivoli, Turin.

Dror Peleg

Dror Peleg
Automotive Designer fascinated with shapes, lines and textures, and the narrative they create. He strongly believes in the importance and the impact of design in everyday life. He is currently working at Suzuki in the Advanced Design studio, dealing with many different global markets and adapting to various cultures and different lifestyles. The blending of his western point of view with the Japanese origins and values of the brands creates interesting and surprising processes and outcomes.

Davide Perrone

Davide Perrone
Senior Interior Designer at Pininfarina, passionate about design and cars. He can't imagine himself anywhere else but in the design world, experiencing the beauty of creating things starting from an empty paper and following up on the process until it becomes real. He previously worked at Bertone, JAC and Pininfarina and had several collaborations as a teacher with design schools and universities.

Marco Sciarpa

Marco Sciarpa
Interior Designer at Agena wallpapers and fabrics and freelance Designer for various graphic studios. He also paints and exposes his works in Italy and abroad. He was Senior Designer at Fiat Style Center from 2004 to 2015, working on many projects including fiat Cinquecento, Maserati Quattroporte, Fiat Ducato and Doblò.

Luca Sgarbossa

Luca Sgarbossa
Free lance Art Director and Project Manager for many communication agencies in Italy. He's been teaching at IED for 12 years in six different courses and four different masters. He worked for a lot of intenational brands, among which Levi’s, Giugiaro, Edf, Fiat, Alfa Romeo, Barilla, Unicredit, Lavazza, to create branding, advertising campaigns, visual identity, communication online and offline, coordinating and supervising teamwork and managing clients.

Davide Tealdi

Davide Tealdi
Designer, Co-founder of Supermonkey, passionate about strategic design applied to transportation and product. He has 12 years of experience as a teacher of design product management, visual communication and design awareness. in  the University of Applied sciences FHS (Austria).