Fashion Marketing and Communication - January
Master Courses - Barcelona
The Master in Fashion Marketing and Communication produces professionals who are able to identify socio-cultural and market trends so as to channel them into creative strategies to optimise fashion collections in terms of value, timing, costs and profitability.
Fashion, insofar as it is a social and cultural construct and an industry, is changing drastically to keep up with a complex reality. In this context, marketing and communication rise as indispensable tools in a sector known for its constant changes in demand patterns, where management needs to be professionalised with creative and efficient planning.
This course prioritises professionalism and methodological rigour, creative thinking and adaptability. Structurally, the course comprises various modules divided into topics exploring the principles of traditional marketing and fashion marketing, strategic communication, ICTs and online platforms.