Fashion Marketing and Communication - January

Master Courses - Barcelona

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The Master in Fashion Marketing and Communication produces professionals who are able to identify socio-cultural and market trends so as to channel them into creative strategies to optimise fashion collections in terms of value, timing, costs and profitability.

Fashion, insofar as it is a social and cultural construct and an industry, is changing drastically to keep up with a complex reality. In this context, marketing and communication rise as indispensable tools in a sector known for its constant changes in demand patterns, where management needs to be professionalised with creative and efficient planning. 

This course prioritises professionalism and methodological rigour, creative thinking and adaptability. Structurally, the course comprises various modules divided into topics exploring the principles of traditional marketing and fashion marketing, strategic communication, ICTs and online platforms.

 

Complementary Module

Check the new Research & Publish Module course, a complementary module with a duration of 6 months, that provides an introduction to the main theoretical and practical tools for research and reflection that are generated in the field of communicating and disseminating projects in the field of design so that students can acquire the skills to document their work correctly, communicate it properly to their target audience and disseminate it through the most appropriate channels. Request more information to your advisor.
  • Credits
    60*
  • Start date
    January 2021
  • Duration
    6 months
  • Attendance
    full-time
  • Language
    Spanish

Methodology 

The methodology combines theoretical lessons, with study cases, seminars and workshops. Theoretical lessons and project practical sessions widen several subjects such as the social relevance of fashion, the current functioning of the fashion system, the world of luxury, the marketing of the sector, brading, market demands, collection planning, communication strategies, public relations planning, press offices, event organisation and media management.

During the course students develop an operation project associated to a company of the sector. 

Objectives

Prepare future professionals enabled to identify, evaluate and select market opportunities, setting optimal strategies in the field of communication and brand image.

Students profile

Designers, graduated in fashion and textile, advertising, communication, marketing or other related areas. 

Professionals with at least two-year experience in the field, who want to acquire the necessary tools to face effectively an increasingly competitive and changing sector

Job opportunities

Responsible for marketing and communication in textile and fashion companies, journalist, coolhunter, fashion and marketing consultant, collaborator  in mass media of the industry, expert in virtual marketing projects in the fashion industry, etc.

*Credits

The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree.

  • SPECIAL MODULE

    • CULTURA DE LA MODA

      HISTORIA CRÍTICA DE LA MODA
      PSICOLOGÍA DE CONSUMO E INVESTIGACIÓN DE MERCADO
      SEMIÓTICA 
      MODA Y CINE
      TENDENCIAS DE MODA Y ESTILISMO

       

    • MARKETING

      INTRODUCCIÓN AL MARKETING
      BRANDING Y MARKETING DE LUJO
      RETAIL MARKETING
      FASHION MARKETING
      MARKETING ON LINE 

       

    • COMUNICACIÓN

      COMUNICACIÓN ESTRATÉGICA
      COMUNICACIÓN DIGITAL

       

    • PRODUCTO MODA

      PRODUCTO ESTRATÉGICO MODA, TEXTILES Y PLAN DE MERCHANDISING 

       

    • FASHION BUSINESS

      FINANZAS 
      INTERNACIONALIZACIÓN DE EMPRESAS 

       

    • PROYECTO FINAL DEL MASTER EN MARKETING Y COMUNICACIÓN DE LA MODA

      PROYECTO FINAL
      VÍDEO

       

  • COMMON MODULE

    • MÓDULO COMÚN DE MARKETING Y COMUNICACIÓN DE LA MODA

      DESIGNING FOR THE MANY
      DESIGN TOUR
      PUBLIC SPEAKING
      PORTFOLIO AND PERSONAL BRANDING
      RECURSOS PARA LA BÚSQUEDA DE INFORMACIÓN
      DESIGN PROCESS
      DISEÑO SOCIAL Y SOSTENIBILIDAD
      HERRAMIENTAS PARA LA COMUNICACIÓN DEL PERFIL PROFESIONAL

       

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Anna Sabater

Anna Sabater
Founder of the strategic consultancy It's About Product, specialized in Product Fashion and Brand. Since the beginning of IED, she has developed fashion marketing and communication programs for undergraduate, master and postgraduate courses. She collaborates with FIT's area designing tailor-made programs for companies and government organizations. During the years 2018 and 2019 she has been director of curatorship of the BFW. Coordinator of the Master in Fashion Marketing and Communication and the CSP in Fashion Product Management.  Linkedin Ana Sabater  

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