The Master in Fashion Creative Direction combines an introduction to the knowledge and tools of creativity, strategy and leadership with their application in projects. It includes theoretical classes, case studies, masterclasses and workshops, as well as various visits to studios and also local and international brands. The Master’s Final Project (MFP) consolidates and assimilate all the knowledge and tools acquired during the course.
To conceptualise a brand and the values defining it.
To develop a brand universe in all its communicative aspects (visual identity, verbal identity, look & feel and content).
To identify and learn about trends in today’s social context. Aesthetic, artistic and cultural movements as well as technological innovations that can help students to design from the present and acquire competitive advantages in the short-, medium- and long-term future.
To create an offline and online brand community by understanding the influence and use of social media as a driving force behind the feeling of belonging to a group.
To acquire creative tools in order to confront a brief from beginning to final production.
To learn to work with and lead multidisciplinary teams.
Graduates in fashion design or designers who wish to acquire the necessary knowledge to create the conceptual universe of their brand.
Fashion industry professionals interested in broadening their horizons by embracing creative and leadership roles.
Professionals in the field of marketing, communication or advertising who want to specialise in the world of fashion.
Graduates or professionals from creative fields who can provide portfolio in this field and who are interested in a professional path as creative directors.
Freelance or in-house editors and artistic directors in the media.
Advertising and PR agencies specialising in consumer fashion, luxury, technology and lifestyle brands.
Start-ups focused on the field of fashion.
Digital communication departments in fashion companies.
The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree.