Fashion Creative Direction

Master Courses - Barcelona

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Now that branding means so much more than just a logo, the role of creative directors is gaining ground. These professionals take care of steering a brand through the conceptual universe guided by its values, messages and personality. And just as branding encompasses everything a product cannot convey on its own, the concept of “fashion” covers more than just clothing. A brand’s history, values and creativity create a powerful identity that can appeal to emotions and create a sense of belonging.

The Master in Fashion Creative Direction draws on the intangible side of a product that is crucial for it to succeed: the emotional value of fashion brands. This involves exploring all the creative tools available to produce innovative solutions that define a fashion brand, make it desirable and engage its target audience through different channels (concept, communication campaigns, fashion shows, the digital environment, events...).

  • Credits
    60*
  • Start date
    January 2021
  • Duration
    6 months
  • Attendance
    evening
  • Language
    English

Methodology

The Master in Fashion Creative Direction combines an introduction to the knowledge and tools of creativity, strategy and leadership with their application in projects. It includes theoretical classes, case studies, masterclasses and workshops, as well as various visits to studios and also local and international brands. The Master’s Final Project (MFP) consolidates and assimilate all the knowledge and tools acquired during the course. 

Objectives

To conceptualise a brand and the values defining it.

To develop a brand universe in all its communicative aspects (visual identity, verbal identity, look & feel and content).

To identify and learn about trends in today’s social context. Aesthetic, artistic and cultural movements as well as technological innovations that can help students to design from the present and acquire competitive advantages in the short-, medium- and long-term future.

To create an offline and online brand community by understanding the influence and use of social media as a driving force behind the feeling of belonging to a group.

To acquire creative tools in order to confront a brief from beginning to final production.

To learn to work with and lead multidisciplinary teams.

 Student profile

Graduates in fashion design or designers who wish to acquire the necessary knowledge to create the conceptual universe of their brand.

Fashion industry professionals interested in broadening their horizons by embracing creative and leadership roles.

Professionals in the field of marketing, communication or advertising who want to specialise in the world of fashion.

Graduates or professionals from creative fields who can provide portfolio in this field and who are interested in a professional path as creative directors.

 Job opportunities

Freelance or in-house editors and artistic directors in the media.

Advertising and PR agencies specialising in consumer fashion, luxury, technology and lifestyle brands.

Start-ups focused on the field of fashion.

Digital communication departments in fashion companies.

 *Credits

The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree.

  • SPECIFIC MODULE

    • FASHION CREATIVE DIRECTION SPECIFIC MODULE

      CONCEPTUAL THINKING 
      CREATIVE DIRECTION AND COMMUNICATION 
      PROJECT 

       

  • COMMON MODULE

    • FASHION CREATIVE DIRECTION COMMON MODULE


      DESIGNING FOR THE MANY
      DESIGN TOUR
      PUBLIC SPEAKING
      PORTFOLIO AND PERSONAL BRANDING
      RESOURCES FOR INFORMATION SEARCH
      DESIGN PROCESS
      SOCIAL DESIGN AND SUSTAINABILITY
      COMMUNICATION TOOLS FOR PROFESSIONAL PROFILE

       

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Isabel Martínez

Isabel Martínez
Creative Director with over 14 years of experience. Awarded in Cannes Lions, Clio Awards, Webby Awards, El Sol, Inspirational, D&AD, Effie Awards. In 2015 Kevin Systrom, the co-founder of Instagram, revealed to I-D Magazine that Isabelita Virtual was one of his three top Instagram fashion accounts. She has collaborated as content creator with Coach, Tiffany, Hermès, & Other Stories, W Magazine, Dior, Vogue Italia, Viktor&Rolf, Kenzo, Inditex, Sony, Louis Vuitton Foundation and The Moscow Ballet.In 2015 she was included in the 23 Most Influential Spanish Women in PR& Communication’s list by El Mundo. Coordinator of the Master in Fashion Creative Direction. 

Labs