Image Consultant and Personal Shopper | © Estudiante: Marta Lopez

Language

Spanish

Start date

July 2026

Frequency

Part-time

Fruition

On campus

Duration

3 Weeks

A journey through the constantly evolving world of fashion and beauty, how to understand trends and use them for your client's look.

In this Image Consultant and Personal Shopper Summer Course you’ll acquire an in-depth knowledge of fashion culture, learning to analyse the key aspects of your client’s image, using tools to analyse the information you need as a consultant and coach to give sound advice on ergonomics, visagism, colour and psychology.
The 3-week course includes theoretical classes, case studies, workshops, master talks and practical exercises. 

Information to decide

A holistic approach to image styling that answers any questions you might have on strategy, methodology and cultural aspects and projects in an innovative and experimental way. 

 

The course sessions, modules and exercises simulate the
process of a project, and the professional management of the same by an image consultant and personal shopper.

To do this, the course is organised into various sessions: theoretical classes, experimental sessions, practical project development, workshops and the chance to talk to masters of their trade, professionals working with major companies in the sector. 

If you’re a fashion student, interested in the world of consulting and coaching, if you want to become an image consultant and personal shopper, this is the course for you.

Professional stylists, designers, window dressers, people working in advertising or for production companies, professionals in the fields of fashion communication, PR, fashion retail, accessories and beauty shops or window dressers will find the course both interesting and useful.

A global approach to gain practical and experimental experience as a consultant in professional image project management. 

This course puts you in touch with the fashion market, and the Barcelona fashion scene in particular. You’ll participate in workshops, project development and master talks by professionals working in the sector. 

Syllabus

The history of fashion and personal image consultation

Fashion styling, catwalks, brands and designers
Trends

Presentation of the modern image stylist and personal shopper profile
Personal image

Consumer psychology

Styles and archetypes

Coaching and personal image psychology

Visagism

Colour analysis

Materials, fabrics and international sizing

Wardrobe essentials

Fashion brands and shopping management

Etiquette and protocol

Workshop: Setting up an image consulting firm

Workshop: Team coordination

Workshop: Public speaking

Final project: Coaching

News

03 July 2026

Substructure: IED in Paris to unveil the framework beneath the garment

Beyond the finished looks: Dover Street Market Paris to Host IED Milano’s 3-Day Fashion Exhibition

03 July 2026

July: Exhibitions, Installations and New Horizons for IED.60 Public Program

With the arrival of July, IED Graduation Days enter their busiest phase across IED’s Italian campuses, bringing with them a series of public events designed to showcase the ideas, projects and research developed by students.

01 July 2026

Three IED Designers Win at the 2026 Spanish Fashion Academy Awards

Alumni Ernesto Naranjo, together with faculty members Miguel Becer (ManéMané) and Juan Vidal, have been recognised at the third edition of the Academia de la Moda Española Awards for their outstanding creative work.

Shop window displaying two fashionable looks created with upcycling

01 July 2026

IED Barcelona’s sustainable fashion returns to Moda Re-

Once again, first-year students from the Bachelor of Arts in Fashion Design, pathway in Fashion Styling, have created a series of looks by applying upcycling techniques to garments donated by the Fundació Formació i Treball.

26 June 2026

Eight IED Designers Nominated for the 2026 Spanish Fashion Academy Awards Across Five Categories

Six designers trained at IED Madrid, together with an IED Barcelona lecturer and an alumnus, are among the nominees for the 2026 Spanish Fashion Academy Awards.

23 June 2026

Best Thesis Awards 2026 – IED Barcelona

Fashion that evokes nostalgia through layered fabrics; a reinterpretation of retail as a living biological interface; an exploration of how Korean Wave (Hallyu) cultural products generate value within the luxury fashion sector; and an interactive digital experience that makes a previously hidden financial language visible.

16 June 2026

IED Barcelona Fashion Shines at the Palau Reial de Pedralbes

In its 22nd edition, the “Fashioners of the World” catwalk show presented 25 collections by emerging fashion talents from IED Barcelona, as part of the public programme of activities marking 60 years of Istituto Europeo di Design.

15 June 2026

Three IED alumni among the winners of the iF Design Student Award 2026

Three alumni from IED Kunsthal Bilbao and IED Madrid have been recognised in the iF Design Student Award 2026, one of the world's leading international competitions for emerging design talent.

12 June 2026

Issue 3: Future Memories - Plural Intelligences

What will we choose to remember from the present we are living through? This is the starting point of the third issue of Notes on Plural Intelligences – Future Memories.

Don't miss it

Exhibitions and Festival

10 July 2026 - 10 July 2026

Barcelona

080 x Cruïlla

IED Barcelona will present a selection of students' looks on the festival's fashion runway, a platform that showcases the talent and distinctive vision of Barcelona's new generation of fashion designers.

Exhibitions and Festival

13 July 2026 - 13 July 2026

Madrid

IED Madrid Graduation Day 2026

The IED Madrid community comes together to celebrate the end of the 2025–2026 academic year and the achievements of its graduating students.

22 July 2026 - 22 July 2026

Sibiu

The Perfect Stranger: a Fashion Challenge

What happens when a stranger becomes the starting point for a fashion project? Join IED at Feeric Fashion Week for a creative challenge that turns unexpected stories into original fashion outcomes.

28 July 2026 - 31 July 2026

Medellín

IED at Colombia Fashion Week 2026

The most important colombian event in the fashion sector will host more than 500 exhibitors and many themed spaces.