Image Consultant and Personal Shopper | © Estudiante: Marta Lopez

Language

Spanish

Start date

July 2026

Frequency

Part-time

Fruition

On campus

Duration

3 Weeks

A journey through the constantly evolving world of fashion and beauty, how to understand trends and use them for your client's look.

In this Image Consultant and Personal Shopper Summer Course you’ll acquire an in-depth knowledge of fashion culture, learning to analyse the key aspects of your client’s image, using tools to analyse the information you need as a consultant and coach to give sound advice on ergonomics, visagism, colour and psychology.
The 3-week course includes theoretical classes, case studies, workshops, master talks and practical exercises. 

Information to decide

A holistic approach to image styling that answers any questions you might have on strategy, methodology and cultural aspects and projects in an innovative and experimental way. 

 

The course sessions, modules and exercises simulate the
process of a project, and the professional management of the same by an image consultant and personal shopper.

To do this, the course is organised into various sessions: theoretical classes, experimental sessions, practical project development, workshops and the chance to talk to masters of their trade, professionals working with major companies in the sector. 

If you’re a fashion student, interested in the world of consulting and coaching, if you want to become an image consultant and personal shopper, this is the course for you.

Professional stylists, designers, window dressers, people working in advertising or for production companies, professionals in the fields of fashion communication, PR, fashion retail, accessories and beauty shops or window dressers will find the course both interesting and useful.

A global approach to gain practical and experimental experience as a consultant in professional image project management. 

This course puts you in touch with the fashion market, and the Barcelona fashion scene in particular. You’ll participate in workshops, project development and master talks by professionals working in the sector. 

Syllabus

The history of fashion and personal image consultation

Fashion styling, catwalks, brands and designers
Trends

Presentation of the modern image stylist and personal shopper profile
Personal image

Consumer psychology

Styles and archetypes

Coaching and personal image psychology

Visagism

Colour analysis

Materials, fabrics and international sizing

Wardrobe essentials

Fashion brands and shopping management

Etiquette and protocol

Workshop: Setting up an image consulting firm

Workshop: Team coordination

Workshop: Public speaking

Final project: Coaching

News

01 December 2025

AQU Catalunya and IED Barcelona begin a mass survey to gauge the satisfaction of recent graduates

More than 60,000 people who finished their university and artistic studies last year will receive the survey, which will serve to improve the degrees currently being taught. Participants will be entered into a prize draw for the latest generation iPhone.

Tres premios a Alumni y estudiantes IED Madrid durante el mes de noviembre: Premio Nacional de Innovacion, Frame Awards & Premio Antalia Decora

28 November 2025

Three awards for IED Madrid alumni and students in November: National Innovation Award, Frame Awards & Antalia Decora

Federico Sáinz de Robles wins the National Innovation Award with his brand Sepiia, while Lucas Muñoz receives the FRAME Editor's Pick mention for his COLAB project for Sancal and Jacobo López del Hierro Llopis wins third prize at Antalia Decora

14 November 2025

From all over the world to Turin: IED welcomes its new international students

Two days between campus spaces and the city center, where new international students, guided by a treasure hunt, started to find their way, meet each other, and grow as a group

10 November 2025

The brand Sepiia wins the National Innovation Award in the Innovative Small and Medium Enterprise category

The brand created by Federico Sáinz de Robles, IED Madrid alumnus, establishes itself as a leading company in resource saving and sustainable fashion

06 November 2025

Casa IED opens in New York: a new space for design culture and creative exchange

In Williamsburg, the creative heart of New York, Casa IED has opened as the first of the spaces that IED will dedicate to cultural exchange and collaborative design.

03 November 2025

2 IED Barcelona alumni bring their brands to the Barcelona Fashion Forward pop-up

Until 22 November, Guillermo Justicia and Laia Canales's firm, Alaire, two of the four winners of the 6th edition of this fashion entrepreneurship program, are presenting their collections in a pop-up shop at the Trent space.

28 October 2025

Elna Solans, IED Barcelona alumnus, triumphs in the 13th edition of the Rec.0 and 080 Barcelona Fashion emerging brands competition

With her brand D’Ars, she has won this award recognizing her as the best emerging fashion proposal in the region.

28 October 2025

IED opens Fashion Graduate Italia 2025 with the best of its Fashion Designers

Eight creatives from the Italian campuses of the IED network take to the runway at BASE with their graduation collections

23 October 2025

Danilo Venturi, Director of IED Milan, took part in Miami Fashion Week.

On the occasion of Miami Fashion Week, Danilo Venturi, Director of IED Milan, took part as moderator of the panel titled “The Digital Stitch: Empowering the Next Generation with CLO3D.” The discussion featured Saul Kapilivsky (Assistant Professor, MFI) and Marz Klimaszewska (Business Development, CLO Virtual Fashion) in a conversation dedicated to the role of technology in educating the next generation of fashion professionals.