Language

English

Start date

February 2023

Frequency

Full time

Fruition

On campus

Duration

6 Months

Price

8.100 €

The Fashion Styling is one of the most important figures in the world of fashion, that acts as a narrator through the use of images of contemporary fashion.

In addition to having organisational and practical skills, he must also have an excellent knowledge of the culture and history of fashion, of new styles, of past and present archetypes, of fabrics and colors so to be able to combine them and enhance them the best.

In this regard, the Spring Semester in Fashion Styling allows you to develop the necessary skills in order to propose innovative and effective visual languages, to be used in fashion shows, photo shoots, editorials, viral videos as well as visual content for social media.

In addition to acquiring a strong ability to understand trends, you will learn to use the media to attract new followers and enhance brand identity. You will be able to work in synergy and manage the team involved in the process of photo-shooting, image editing, set and lighting, as well as make-up, hairstyles, and accessories.

Information to decide

The primary objective of the Fashion Styling course is to teach you to develop a creative interpretation of fashion trends in line with the current “lifestyle”.
You will learn how to comprehend product values and manufacturing excellence, select and define the key products values and fashion content, develop communication skills and develop the ability to present a fashion styling project and contemporary visual merchandising strategy.

The course covers the history of fashion in order to both identify trends and understand the communication processes. The course presents a specific focus on artisanship, especially related to the “Made in Italy” supply chain and approach to design. The evolution of trends and styles are presented through a historical, cultural, social and economic relevance in order to provide the foundation to develop the necessary skill set to understand and analyse the contemporary fashion system.

During the course, you will learn how to use video making software as well as photography and video editing techniques. In addition, you learn how to analyse the different “video languages” and the influence and role of new media in the fashion system. The course will provide you with critical analytical skills about contemporary trends related to video production, understanding the key contents and design techniques. Moreover, the education path provides technical and methodological skills in visual design, in particular how to use graphic design software to create a customised publication and multimedia projects.

Based on an analysis of the trade press, you learn how to create a written and visual narrative and communication project, taking into consideration the appropriate styles and brand identity.
As part of the project in the classroom, you have the opportunity to visit showrooms and interact directly with industry professionals.

The course is designed for students attending their second year of university studies in Communication, Marketing or Fashion Styling, and for professionals working in one of these fields, seeking to achive career development and additional skills and knowledge in a specific field.
 

Syllabus

Study Plan

FASHION AND CONTEMPORARY ARTS
VIDEO LANGUAGE
DIGITAL EVENTS
FASHION STYLIST
DIGITAL COMMUNICATION
FASHION WRITING
VISUAL MERCHANDISING
THE CONCEPT OF TREND
INTRODUCTION TO COLLECTION PROJECT
MADE IN ITALY

Faculty

Alessandra Ripa

Course Coordinator

Daniela Fiorilli

Giovanni Iozzi

Professor

Enrica Guidato

Professor

Alessio Valmori

Giulia Rossi

Pietro Fantoni

Paola Passeri

Lecturer    

Andrea Banfi

Arianna Mereu

Freelance Coolhunter and Fashion Designer

Marie Astier

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