Management and Marketing in the Music Industry
Madrid
On campus
ESP
Postgraduate
Language
Spanish
Start date
October 2023
Frequency
Evening
Fruition
On campus
Duration
3 Months
Credits
20
Following the professionalism of the music sector, the rise of the live music business in Spain and the digital transformation of the music industry, Universities and Schools have promptly offered their students specific training about a sector that is advancing by leaps and bounds.
In addition, many professionals have decided to bring themselves up-to-date and gain training by attending fairs both in Spain and abroad, such as BIME Pro (Spain), Sounds from Spain in South by Southwest (USA), Primavera Pro (Spain), FIMPRO (Mexico) and many more.
Information to decide
By completing an IED Madrid master's degree programme, you will access cross-cutting training that complements your knowledge and strengthens your skills, preparing you to be a unique profile in the job market.
Online preparatory course: optional
As a student of this master's degree, you will be able to participate in a preparatory course on basic tools for understanding the functioning of design and the skills, from a technical and personal development point of view, inherent to it:
- Presentation and portfolio
- Photoshop *you will be able to take a level test at the start of the course
- Indesign *you will be able to take a level test at the start of the course
Those interested in developing their career within the music industry. Professionals from the world of marketing, communication, journalism, graphic designers or, in short, all those who want to specialize in any of the areas covered by the music industry.
Objective
- To understand how the music industry works
- To discern between publishing and phonographic rights
- To identify who's who in the music industry
- To coordinate a work area at a music festival
- To know how to make a music programme for a hall or theatre
- To learn how to use an artist’s communication tools
Professional opportunities
- Product Manager at record labels
- Manager in Marketing, Communication and Management Departments
- Licensing Assistant / Manager at record companies or publishers
- Promotion and press coordinator
- Community Manager or Social Media Coordinator
- Producer of musical events
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