Learn how to lead the digital transformation of the cultural industry, as you develop cross-disciplinary skills and work on innovative and challenging projects with some top institutions. This is what the Master’s Course in Innovation and Digital Production at IED Torino is all about
With this focus, our Master’s Course seeks to provide students with complete and challenging training, as they develop skills and knowledge of the world of digital innovation through cross-disciplinary learning. Museums, Archives, Theatres, Heritage and Cultural Institutions in general are in great need of guidance and support when it comes to integrating digital innovation into their complex systems.
With this in mind, our Master's Course seeks to train up professionals who can provide extensive knowledge of digital innovation as applied to preservation practices, enhancement, management, promotion, marketing and use of cultural heritage and products/services across the arts and heritage market.
All this is needed to help the cultural industry take the next step forward. Graduates will be able to keep track of digital trends in the industry, as they develop the skills required to connect demand and supply of innovation, learning how to work on specific target actions. On top of that, they will also be able to raise awareness among key players and decision-makers towards a more responsible digital transformation process.
The Master's Course where you learn how to develop projects bringing new digital systems into the cultural industry
This Master’s Course will focus on how to create, design and deliver a variety of products, services, solutions and new approaches to creating opportunities within the digital transformation process of the cultural industry. The training involves high levels of interaction, with a number of workshop activities to help students develop teamwork skills within a strong cross-disciplinary context.
Different study options are available with this Master's Course, including on-line classroom lessons and inspirational lectures on the main topics covered by the coursework, with leading experts, professionals and academics from around the world. Research visits to relevant cultural heritage institutions will also be organised. Finally, students will be involved in project-based labs and workshops, where they will put into practice and try out in the field the methods and solutions acquired in the classroom. Workshops will be held at the different cultural institutions selected as Partners of this Master's Course. These institutions will also work as the customers contracting the different projects that students will work on.
The lab-based approach will also be a key feature of your dissertation. This will involve presenting and developing a digital innovation project where you will be working on different types of requests made by a partner cultural institution.
This Master's Course is for school leavers or university graduates in the areas of design, communication, new media, graphic design, visual communication and curatorships, as well as for anyone with previous professional experience working in the same fields.
The world of culture is experiencing extraordinary transformation, partly brought about by the process of digital transition. Cultural experiences are enhanced by new technological solutions that empower new audiences to enjoy and learn about art and culture. Digital systems provide new ways of communicating and getting people involved, with new products and new participation patterns going to hybridize more traditional contexts. VR, mixed reality, Artificial Intelligence, Web 3.0, open data, NFT, gaming, edutainment, digitization, and social networking are just some of the existing options for innovating and making cultural experiences more attractive.
There is a strong and real need to train up new professionals who can detect and interpret emerging trends, bringing innovation into and with cultural institutions. Graduates will also put their 'vertical' skills into digital cultural production and design, developing the ability to listen to/interpret any unexpressed needs coming from the cultural world, and turn everything into high-value solutions and ideas.
Today, digital innovation can truly provide a unique opportunity to make culture more accessible, enjoyable, inclusive and engaging. Our Master’s Course was developed with this in mind, as it aims to train up Digital Innovation professionals who can introduce, produce and manage projects and processes associated with digital culture and technological innovation across a variety of cultural contexts such as: Museums, Archives, Theatres, Foundations, Cultural Institutions, Public and Private Institutions, Libraries, Cultural Heritage. Graduates will be able to respond to existing market needs, yet still lacking clear structure.
With their multidisciplinary and interdisciplinary skills, future professionals will bring elements of innovation as they work with different Cultural Institutions. They will be able to move into career areas where they can develop complex projects with a strong impact on changing existing patterns.
DIGITAL INNOVATION FOR CULTURE
DIGITAL ENGAGEMENT AND COMMUNICATION
EDUTAINMENT AND INCLUSION
Coordinator Expert in Culture Management
Project Manager - BAM! Strategie Culturali
Maria Elena Colombo
Museum Communication Expert
Co-founder InvisibleStudio LTD
Personal branding strategist and communications consultant
Ambassador of EIDD - Design for All Europe
Technical Director of Academy and Video Game Evangelist - Synesthesia
Interaction designer & Creative technologist
Co-founder and Creative Director - Nationhood, Coordinator Three-Year Course in Communication Design - IED Turin
Designer and Founder - IdLab_studio
Professor of business economics and management & cultural business management - L. Vanvitelli University
Senior Press Officer & Social Media Manager - Sandretto Re Rebaudengo Foundation
Metaverse Designer, Videogame Designer & Producer, Videogames Museum Curator
Marketing and Communication, Design Strategy and Management
Visual and Interactive Arts, Graphic Design and Visual Communication, Arts and Restoration
Painting & Visual Languages
Graphic Design and Visual Communication, Creative and Art Direction
Visual and Interactive Arts, Arts and Restoration
Visual Arts for the Digital Age
Marketing and Communication, Graphic Design and Visual Communication, Creative and Art Direction
Interior and Spatial design, Arts and Restoration
Marketing and Communication, Creative and Art Direction, Design Strategy and Management
Creative and Art Direction, Graphic Design and Visual Communication, Marketing and Communication
Marketing and Communication, Creative and Art Direction
Marketing and Communication, Design Strategy and Management
Creative and Art Direction, Graphic Design and Visual Communication, Visual and Interactive Arts
Digital Art Direction
Marketing and Communication, Graphic Design and Visual Communication
Digital Communication – Digital Marketing & Social Media Management
Marketing and Communication, Creative and Art Direction
Marketing, Communication and Advertising
Arts and Restoration
Fashion Communication and Management, Marketing and Communication
Fashion Communication and Marketing
IED is Educational Partner of the exhibition Anish Kapoor. Untrue Unreal, a major exhibition devised and produced with the celebrated artist who has revolutionised the notion of sculpture in contemporary art.
Artribune commissioned us to produce its magazine covers for the second year in a row
Passionate and hardworking professional in the fashion industry since 30 years, Alessandra Invernizzi is currently Senior Account Manager EMEA Wholesale Independents for one of the world leading fashion company: Burberry.
Federigo Gabellieri, Alumnus IED, is an Art Director, creative consultant with a deep experience in fashion and a design industries on both editorial and digital projects, ranging from editorial design, art direction and photography.
Daniele Cavalli is a multidisciplinary artist: music, food, art, photography and fashion are all part of his work.
Students in their final year of the Bachelor of Arts, Bachelor of Arts (Hons), IED Diploma and Foundation Course in Global Design will bring their academic stage at the school to a close on 19 June at 6 pm at Aribau Multicines.
The first IED Books appointment with Massimo Canevacci: an Italian academic, ethnographer and critical thinker, will present his latest book "Stupore Indigeno. Le culture native in Brasile tra rituali iniziatici e sfide digitali".
IED Firenze students and teachers had the opportunity to visit an exclusive preview of 'Eccentrica', the permanent collection of the Centro Pecci Pecci, where they met Formafantasma, the designers who have worked on setting up the exhibition.
The World’s most prestigious award show in advertising, design and marketing for students awarded IED with two Bronze Awards in the 2023 Young Ones Student Awards
IED Barcelona installs solar panels on the rooftops of its Point One facility that will save up to 40% of electricity.
IED decided to reward those students who commit up front with a special Early Bird discount.
The Milan Design Week is a remarkable event for the industry and after four years was held in April and it was bigger than ever with more than 900 events and exhibitions.
An Open-Air exhibition with the drawings of the young Israeli artist Talia Zoref in 20 suburban areas of the city from April 24.
For the 10th anniversary of Capture Photography Festival in Vancouver, British Columbia, Richmond Art Gallery presents Jaspal Birdi’s public artwork 11h02m at Lansdowne Station.
COSMOLOGIE, an exhibition-event of Contemporary Art, a project that combines languages, sets up dialogues, connects generations and artistic practices ideated by Christian Leo Comis, Alumnus of the Master's in Museum Experience Design.
Memory, Transformation, Technology, Space and Materials. IED invites you to discover the links between between these powerful words and and the plentiful of events arranged for Milan Design week, the biggest annual design event in the world.
IED Barcelona students’ proposal to revitalise the commercial area of Paseo de Gracia will become a reality throughout 2023 and 2024.
After a very successful in person event we decided to expand the chance to have a friendly dialog with Rodion Usaev, IED Milano graduate in Product Design, who is an expert in the field of industrial design.
Italian Design Day 2023 theme is "The quality that enlightens" - Design energy for people and the environment
10 suggestions encapsulated in a manifesto designed by students for the entire IED community. Small actions and virtuous behaviour that are ironically transformed into everyday good practice.
57 scholarships to support young talents interested in attending a Master course in Italy or Spain.
IED Madrid and the Loewe Foundation have organised a colloquium on contemporary crafts with members of the LOEWE FOUNDATION Craft Prize Committee of Experts.
How to offer a narration of your brand to the customer influencing the behaviors and habits of purchase
Fashion Marketing and how important is to know how to communicate a product.
Las Manuelas - Art Series is the newest edition of the Las Manuelas Project supported by IED
Its objective is to promote local commerce in the city thanks to the transformative power of design.
“IED helped me to make the shift from fashion retail onto modern art."
IED Barcelona has been consolidating its position as a driving force behind innovation and social well-being through design education. "A collective dream" is a faithful reflection of this spirit.
The final work of the Master in Arts Management is an event that offers the visitor an innovative and engaging experience to explore the intersection between creativity and culture, hosted by the Galleria Nazionale of Rome
One gold, one silver and several mentions for the campaigns of former Creative Direction and Communication Design students at the most important award in Italy dedicated to advertising creativity
IED Milano and IED Cagliari kick off the brand new course in Communication Design
In the framework of the activities organized by the Master in Curatorial practice, IED Firenze - Cecilia Alemani will hold a Masterclass to the IED Community
44 Scholarships for IED Undergraduate and Foundation Courses in Italy and Spain
Different visual identities for a pilot project at the Palau de la Música Catalana.
19 Scholarships and 5 Classroom Tutor positions available for IED Master Courses
On 30 September, 12 managers from large companies will meet online with students and lecturers to discuss a highly topical issue.
Our Alumni Luis De Javier has dressed the artist for the art work of her last album.
A Ministerial Decree has published the modalities for applying the provisions of the new law.
Next September 22nd & 23rd, IED will participate in the sixth edition of the Visual Merchandising Workshop Latinamerica with the experts Anna Sabater and Marc Guitart.
In October 2000, Queen Elizabeth II came to Milan and on her itinerary there was a visit to the Istituto Europeo di Design.
10 scholarships to promote the talent of young creatives.
The event celebrating the Graduation Days of the Undergraduate Courses in Fashion, Design and Communication.
With the awards earned for the campaigns created as part of both the Undergraduate Programme in Communication Design and the Postgraduate Art Direction Lab, IED is still the most awarded Italian creative school internationally in the area of Communication, also ranking among the top ones in the world.
25 candidate Development Plans 18 admitted to the evaluation 8 Development Plans awarded
We are pleased to share the creation of a brand new platform addressed to our creative community – IED Smart Creativity.
What are the consumption needs subliminally transmitted to us by horror films? How is a country’s branding constructed? How has interpersonal communication changed with the advent of new technologies and social media?
The four proposals, from the areas of Design, Management & Design Strategies, Fashion, and Visual Communication, convey the interests and concerns of a new generation of designers.
Shining a spotlight on failure: the campaign with which students Alberto Baesso and Francesco Fusi won a bronze medal at the famous competition was entitled “Invisible failures”.
3 silvers awarded to the 3 campaigns of the communication designers from IED Milan and IED Rome.
Students take us through their thesis projects, from behind the scenes to company satisfaction.
This May IED is in New York City, with students and Alumni presenting their projects and winning awards at both NYCxDESIGN festival and the Creative Week.
Ilaria Legato, Coordinator of the Master Course in Brand Design and Management: Food, Wine and Tourism, is a professional specialised in brand and communication design in the food wine and tourism sphere for clients in the Florentine Restaurants world. She is founder of I food designer created together with the Italian Food Designer Paolo Barichella, an initiative focusing on national and international food and design projects.
NOT AN ARTIST is an investigation project led by IED and Accademia di Belle Arti "Aldo Galli" Como, involving professionals of the world of contemporary art and culture.
IED Milano and IED Roma stand out at the important New York competition with their two campaigns for Whatsapp and Spotify.
The important global creativity and advertising contest rewarded the campaign that naturally aims to overcome taboos related to sexuality for people with disabilities.
“Befriend other students, the professors, your landlord and everyone. IED has a very rich global network of professionals and corporate institutions, benefit from it”.
IED is a partner of the European project of professional training aimed at the development of entrepreneurial skills and competences in young musicians who work in string quartets.
IED Roma and IED Milano are the undisputed protagonists in the Students category - winning first and second place respectively - at the ADCI Awards 2020, which is the most important prize for creativity in advertising communication.
Due to the pandemic on 2020 the digital exhibitions took the place of the classic end-of-year physical showcases: IED has made a virtue of necessity.
Awards on the closing night of IF! Italians Festival: IED creativity at the top, ranking first Italian school in the ADCI ranking and 12th out of 64 award-winning institutions and schools this year.
A bronze earned in the experiential marketing category with the campaign for Heinz designed by four recent Communication Design graduates.
A Golden School Trophy for the best school and a Grand Prix: IED Communication racks up awards in Salerno.