Marketing e Comunicazione

Language

Italian

Start date

November 2022

Frequency

Part-time

Fruition

On Campus

Duration

1 Year

Course coordinator

Alessandro Bertin

Price

12.600 €

21st edition - Working in marketing and communication means creating, developing, maintaining and optimizing relationships between customers and brands, establishing a direct and personalized bond

The Master in Marketing and Communication was born as a response to the need, expressed by companies and agencies, to acquire qualified personnel in the field of strategic and operational marketing and corporate communication.

To respond satisfactorily to market needs and the expectations of the recipients, the Master's degree addresses in parallel the two professional fields - marketing and communication - both from the point of view of the company and the agency, in order to show points of contact, synergies and dynamics of interaction.

In addition, in parallel with a market that has undergone increasingly rapid evolution, the training path includes large modules that specifically refer to the web area: from social media management to SEO and SEM, from web marketing to the management of the relationship with bloggers and infunecers, reputation and content management.

Information to decide

Marketing and communication can no longer be understood as functions linked only to sales and advertising, but must be placed in a broader scenario that takes into account, on the one hand, the public of potential customers, on the other, the social and economic context in which the company acts and with respect to which it must define its positioning.

The Master's course is organized in macro thematic areas, each one made up of different disciplines: Communication Sociology, Design Methodology, Marketing, Digital Communication & Marketing, Corporate Communication and Public Relations, Professional Design.The web marketing sector is explored in its completeness and evolution, from the most innovative software to the issues related to social media marketing and the indexing of websites within search engines. 

The multiple communication and public relations activities were examined, providing theories, techniques and tools for strategic planning and operational implementation.Participants develop interpersonal skills through frequent discussions with professionals who present their case histories and direct testimonies during the course.  They are then called upon to develop and implement projects on real and current cases, commissioned by external companies, living a situation very similar to the professional reality.

The Master in Marketing and Communication is aimed at graduates in the areas of communication, marketing and business economics, humanities degrees, and young professionals who want to deepen the themes of the Master.

Syllabus

Syllabus

COMMUNICATION AND MARKETING DESIGN
STRATEGIC AND OPERATIONAL MARKETING
COMMUNICATION AND CREATIVITY
WEB MARKETING
PUBLIC RELATIONS
DESIGN AND PRESENTATION TECHNIQUES

Faculty

Alessandro Bertin

Course Coordinator

Ruben Abbattista

Enrica Acuto

Guido Avigdor

Maurizio Bazzano

Paolo Bellino

Alessandra Bianco

Claudia Cagliano

Andrea Cantore

Sergio Bonelli

Livio Milanesio

Andrea Toso

Daniela De Luca

Gaia Giordani

Francesco Mainardi

Riccardo Porcellana

Alberto Robiati

Fabrizio Vignati

Oscar Perli

Enrico Sola

Andrea Viberti

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