Fashion Business

Master Courses - Florence

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9th edition - Five are the distinctive features of a today Manager in the fashion industry: a deep knowledge of the system, an advanced brand strategy, marketing and communication competences, instinct for business development combined with an entrepreneurial vision. The Master course in Fashion Business covers all these areas, offering a perfect balance of know-hows for participants, whether they aim at working within companies or at launching and developing their own personal project. It immerses participants in the deep complexity of the fashion system and its processes. It gives theoretical and practical knowledge of brand and communication strategy. It enhances the instinct for business and the entrepreneurial vision. It shapes the professionals of tomorrow empowering their talents and boosting their skills. It gives them the whole fashion business intelligence they need to stand out in the market.

Students become professionals with a deep knowledge of the fashion system and acquire the skills to develop their own fashion project, learning how to start a business, launch a brand, approach the market with their products.

In previous editions, projects have been developed in collaboration with: Adidas, Colmar, Luisaviaroma.com, 120% lino, Emilio Cavallini, The Bridge, Archivio, Roda.

  • Start date
    February 2020
  • Duration
    10 months
  • Attendance
    full-time
  • Language
    English

Get an insight: find out more about Master's activities

Target - This Master is aimed at graduates that have completed a degree in communication, economics, fashion design or styling, and to young professionals willing to develop a strong, solid training in fashion management.

Methodology and structure – Participants work alongside companies on real projects, experience the challenges and opportunities of the current market and develop creative solutions through exercises that include role plays and simulations. Lesson are divided as follows: lectures, integrative courses, lab activities, project development in focus areas and visiting at companies. The course ends with a final event organised by students and a Final Project. The faculty is made of professionals and helps students getting in touch with the several opportunities offered by local realities, allowing a direct link between projects and surrounding activities. The Master course is composed of different modules:
- introductory fashion related cultural area
- very specific business management and Made in Italy module
- project area aimed at working on real business cases
- Final Project is carried out by students, individually or in groups, working on a case study or a real brief given by a company.

Career opportunities - At the end of the Master, the Fashion Business Manager can work for fashion events, public relations, fashion businesses, advertisement and press offices. Students can find a job as Brand Expert, Fashion Promoter, Fashion Marketing Expert, Creative in advertising and Consultant for new media.

  • Cultural area

    • Fashion History

      The course is divided in Fashion Communication & Photography; Fashion Styles; Fashion Evolution Through Brands. A 3 modules overview on the fashion evolution through its most important social and cultural changes, approached via photography, styles and ways of dressing, and brands that contributed to evolving pop culture through their fashion statements.

    • Visual Communication for the Fashion Industry

      The course examines the visual patterns in culture that have built our perception and our collective imagery: from fashion to movies to pop culture, passing through music and the evolution of society.

    • Consumer Behaviour and Analysis

      This subject provides a psychological and social analysis of how consumers’ tastes have changed and how behavioural patterns are a fundamental part in every marketing and business strategy, especially in the fashion industry.

    • Italian Fashion System

      The course provides an overview of the peculiarity of the Italian fashion system, its business models, its companies and the relationship that exists among districts, supply chains, international sceneries and local areas.

  • Business Management Area

    • Fashion Marketing

      The course moves from basics to advanced marketing practices involved in the fashion business: from small entrepreneurial companies to global firms.

    • Fashion Branding & Management

      Students learn branding principles and how to manage brand operations in the day by day activity of the brand manager of a fashion firm.

    • Start Up and Business Administration Basics

      Participants learn the key aspects of starting up a business and the financial tasks involved: from the idea to the business plan, from costs and profits forecasting to reality, how a fashion firm starts and what are the economical fundamental aspects to take care of.

    • Production Processes and Product Management

      The course provides an overview of the “behind the scenes”: from design to production, what is the life of the supply chain, what happens in the selection of materials, how to calculate costs when managing the production of an item, how to set his price. The fundamental relationship between the production and the marketing effort involved in the launch of a collection.

    • Fashion Communication and Advertising

      The subject moves from basic to advanced advertising and communication practices in fashion: an overview of the strategies, media, tasks and operations that are required to properly advertise a brand, a product, a collection.

    • New Media Strategies for Fashion

      The course analyses social life, web, digital and other up to date strategies and how these are exploited by fashion firms to take advantage and be effective on the market. From grow hacking to viral campaigns, from Snapchat to interactive design practices.

    • Visual Merchandising and Retail

      Innovation The course deals with retail in modern times: how contemporary fashion is (re)shaping visual merchandising strategies and how spaces are studied and designed in order to be integrated into an omnichannel purchase experience. From visual merchandising basics to advanced tactics.

    • Fashion Event Management

      The course deals with the creation and management of a fashion event, from its very beginning to its final step: a both theoretical and practical course to explain how this area of fashion life truly works.

    • Trade Fairs and Shows Management

      The course focuses on trade fairs: from a brief history to their role today and how to take advantage of the most relevant ones around the globe. How fashion firms are projecting, attending, managing fashion fairs and how this affects their business.

  • Integrative Courses and Activities

    • Self-Entrepreneurship and Business Start Up

      The course is open to all Master students yearning to launch their own project in the future. The engaging and interdisciplinary programme analyses best cases and the most innovative business models and star ups in fashion, design, art, food and hotellerie-restaurant-café. It is organised as a practical laboratory where students are asked to develop real business ideas. Students gain an entrepreneurial vision and approach as skills that they can spend in their future careers, whatever their profession will be.

    • Kaizen Team Building

      This workshop, carried out together with certified trainers, teaches the Japanese Kaizen method, fostering continuous improvement, to learn facing the challenges emerging with the handling of creative projects. It covers several aspects, for time management, to the elaboration of personal portraits – with the help of Graphic Design teachers - that will function as identity cards in the campus during the whole experience.

    • Professional Talks

      The whole pathway is enhanced by talks and meetings featuring successful professionals, renowned brand and lecturers. These experiences are aimed at presenting case histories and involving the students in broad discussions on topics related to design, fashion, food, hospitality, art, and lifestyle, with top level professionals.

    • Italian Language for Survival

      This elective course is aimed at foreign students who are interested in getting familiar with Italian language. It can be required to apply for an internship in Italy.

  • Project Area

    • Project Area

      This area comprehends small seminars and practical courses all aimed at Learning by Doing. During this laboratorial classes, students work, in groups or alone, on real briefs given by companies or on case studies: Graphic tools (preparatory); Photo shooting and styling; New product line creation and launch; Made in Italy internationalisation case; Creative advertising: strategy and design; Trend forecasting handbook creation; Fashion writing and press release.

    • Final Project

      Students develop a Final Project in line with course contents, typically the creation of an articulated project for a company to be held or presented during the Pitti International fashion fairs. It can be developed individually or within a small group and generally recreates the relationship between commissioner and consulting studio. The goal is to be a transition from study path to professional career. A team of professors and a dedicated tutor follows participants in the creation of their chosen subject in order to guide and maintain a high quality of academic and professional standards. The Final Project is meant to enrich the student’s portfolio that will include many of the projects produced during the entire program. Past examples include the branding and marketing campaign analysis for a brand or the launch of a brand’s product in a new market, a communication campaign analysis, production process innovation, social media strategies and the complete process of the creation of events and campaigns with companies.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Riccardo Bresciani - Course coordinator

Riccardo Bresciani - Course coordinator
Freelance consultant in communication and marketing, he deals with strategic analysis for brands, from market concept to development plans and competitive repositioning. He's been working for years with important national and international research institutes and with clients such as food international companies and fashion and luxury worldwide relevant brands. He's in charge for a University of Bologna’s research project that aims to map the advertising creative trends in Italy.

Margherita Abbozzo

Margherita Abbozzo
Graduated in Art History and then Fine Arts at the Byam Shaw Art School in London. She writes on contemporary art, photography and science for many Italian and international art and photography publications. She is in charge of a visual blog for a radio station and runs art classes and workshops. Her works are exposed in public and private collections in Italy, England and America and her books are in the permanent collections of TATE Modern and the Victoria and Albert Museum, London..

Camilla Di Biagio

Camilla Di Biagio
Camilla began her career by organizing runway shows and following fashion events and theatrical productions as a costumer at the age of 17. Camilla specializes in event organization and shooting production, particularly of fashion exhibitions and runway shows both in Italy and abroad. Some of her past collaborations include: Studio Galgano, Redstudio, Alta Roma, Stefania d’Alessando Make-up, Sergio Valente, Philip Morris Italia, You, Mandarina Duck and Bulgari. Professor of Fashion Events, Visual Language and Creativity Technique, Events Organization, Styling.

Claudia Gelosa

Claudia Gelosa
Claudia is specialized in Marketing and Communication, having developed her skills as the Advertisement and Communication Director for several national and international brands in the fashion, sportswear and accessories field. Since 2003 she is actively involved in the Archea Associates Architecture where she became Press Release and Event Coordinator until 2005. Currently Claudia follows several press release projects for design studios, fashion and architecture brands.

Michelangelo Guarise

Michelangelo Guarise
Founder of Volumio, a multimedia start up, his fields of work are Interaction Design, Web Design, Digital Marketing and Growth Hacking. He cooperates with several R&D international teams, ranging from multimedia applications to technology innovation in hi-end products. Graduated in Psychology, his main interest is technological innovation, about which he is particularly interested in the human and cognitive aspects, for national and international fashion brands.

Giovanni Iozzi

Giovanni Iozzi
Since 1988 he has been working as System Administrator for communication systems in companies that deal with graphics, multimedia and interior design. He’s also specialised in research and development for strategic and operative marketing. Since 1996 he has been teaching at the Fashion Institute of Technology.

Costanza Menchi

Costanza Menchi
Researcher and Counselor in Art History, specialized in History of Costume and Fashion. Founder of Let’s Work Artisans, the didactic project of Associazione OmA in Florence. She studied and taught both in the US and Italy. She’s always been interested in costume and fashion as disciplines that reflect culture and society of a country and as a communication tool.

Arianna Mereu

Arianna Mereu
Freelance Coolhunter and Fashion Designer,  she collaborated with important companies such as Sixty Group, Levi’s, Iceberg, Max Mara group, both as a womenswear designer and cool hunter. She spent some time in Hong Kong, working as a Cool Hunter and Reporter for mpdclick.com    

Giulia Rossi

Giulia Rossi
She has been working for over ten years as Communication Expert; among her clients Il Resto del Carlino, Lettera43, L’Espresso. As Head of Communications, she collaborates with companies in the sectors of luxury hotels, design, exhibitions and events related to art, food and culture. She is author of fashion publications, tour and restaurant guides, as well as a novel and collected testimonies of entrepreneurs on the subject of local development.  

Julia Steinle

Julia Steinle
Julia Steinle is a Fashion Designer with extensive experience in the fashion industry. During her studies, she specialized in knitwear and this has remained her main field since. She has also gained experience in the kids fashion sector extensively. Since 2001 she has been a professor working for several different fashion design schools. Being German, she has worked between Germany and Italy as Freelance Designer and recently started her own small business of a knitwear children's collection.

Spiros Stella

Spiros Stella
He was born in Florence to a family of fashion entrepreneurs. Graduated in International Political Sciences from the“ Cesare Alfieri “ Faculty in Florence. After 25 years working as Sales and Marketing Executive with international experiences, he is now a Business consultant and also Professor of Management and Marketing.

Alessio Valmori

Alessio Valmori
Architect and Urban Planner, he is a Founding Partner of de Gayardon Bureau: office for architecture, landscape and cities, based in Cesena, Italy. He works in Denmark, from 2009 to 2013 for international practices such as COBE and BIG - Bjarke Ingels Group (Copenhagen). He achieved a Master degree in Architecture from the University of Florence in 2012. In 2014 he exhibited a research piece at the 14th Venice Architecture Biennale curated by Rem Koolhaas OMA.