Fashion Events and PR
Summer and Winter courses - Florence
This program focuses on the basic skills and methodologies employed in developing and producing successful events specifically for the fashion industry. Students learn how to merge the use of public relation strategies, fashion communication and event planning in order to stage an actual fashion event as their final project for a partner company.
This course affords students to explore and learn more about Florence as a historical city of design and fashion that has reinvented itself over the centuries and that in an age of globalization has acquired a relevant role in the world of haute couture/fashion.
Students are expected to work outside of class in small groups and individually both for regular assignments as well as the final project.