Fashion Events and PR

Summer and Winter Courses - Florence

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This program focuses on the basic skills and methodologies employed in developing and producing successful events specifically for the fashion industry. The education path teaches you how to merge the use of public relation strategies, fashion communication and event planning in order to stage an actual fashion event as your final project for a partner company.

By the end of the program you will have acquired the knowledge of all the steps necessary to plan, organize, and communicate a fashion event, using traditional and new media.

Together with your fellows you are expected to work outside of class in small groups and individually both for regular assignments as well as the final project.

  • Start date
    July 2019
  • Duration
    3 weeks
  • Attendance
    full-time
  • Language
    English

Schedule: From Monday to Thursday on a full time basis (morning and afternoon). The course has a duration of 75 hours spread over 3 weeks.

Target : This course is intended for creative, flexible, open-minded students from other fields who want to learn and take on challenges. People who are interested in the world of fashion communication, in particular in fashion events and PR for fashion business, and have no prior knowledge or experience in the discipline. Skills such as fashion trends setting or sketching can be useful even if not mandatory. Applicants need to show strong motivation and the ability to work in groups.

Methodology and structure: - This course allows you to develop the essential skills and techniques in order to organize successful fashion events and develop communication plans. Together with your classmates you will be divided in groups and will be required to develop three communication projects based on real company briefings. Projects focus on the concept design of an original event, on the definition of a communication plan, including the branding strategy, and the use of different PR and communication techniques.

Projects are developed through the different learning modules, which combine theoretical and guided tours at Italian fashion retailers and museums. Projects are presented to the clients halfway through and at the end of the program. Site visits are an integral part of the program’s learning experience and are designed to complement what is acquired in the classroom as well as serve as an on-going orientation to the field. Lectures will be held by professionals working in the fashion industry.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Costanza Menchi - Course Coordinator

Costanza Menchi - Course Coordinator
Researcher and consultant in History of Fashion, Management and Historical Archives for Companies. She collaborates with important Florentine institutions for the conservation and promotion of artisanal cultures, especially in the fashion accessory’s sector.

Andrea Sicuro

Andrea Sicuro
He graduated in Architecture. His main activities are interior and fashion design. As Co-founder of the knitwear fashion brand Patafisic, he gained experience as Fashion Designer and on the technical aspects related to production and distribution. He deals with interior design, design of furniture on commission and research and purchase pieces of furniture and decoration. He collaborates with Flair Home Collection and with the Firma Prima Design in Florence. He has taught Fashion Design at the University of Florence and at international fashion schools.

Camilla Di Biagio

Camilla Di Biagio
She began her career by organizing runway. She is specialized in event organization and shooting production, particularly for fashion exhibitions and runway shows. Some of her past collaborations include: Studio Galgano, Redstudio, Alta Roma, Stefania d’Alessandro Make-up, Sergio Valente, Philip Morris Italia, You, Mandarina Duck and Bulgari.

Claudia Gelosa

Claudia Gelosa
Claudia is specialized in Marketing and Communication, having developed her skills as the Advertisement and Communication Director for several national and international brands in the fashion, sportswear and accessories field. Since 2003 she is actively involved in the Archea Architecture Association where she became Press release and Event Coordinator until 2005. Currently Claudia follows several press release projects for design studios, fashion and architecture brands.  

Giulia Rossi

Giulia Rossi
She has been working for over ten years as Communication Expert; among her clients Il Resto del Carlino, Lettera43, L’Espresso. As Head of Communications, she collaborates with companies in the sectors of luxury hotels, design, exhibitions and events related to art, food and culture. She is author of fashion publications, tour and restaurant guides, as well as a novel and collected testimonies of entrepreneurs on the subject of local development.

  • Subjects

    • Fashion Events

      Through this course you will develop the necessary skills in order to plan and manage successful fashion events. You will be required to carry out three event proposals and deal with all their aspects: event proposal, communication plan and branding strategies, materials selection, catering, lighting etc.

    • Fashion Communication and PR

      You achieve the ability to develop and present an effective communication campaign. This will include several stages such as: a fashion communication strategy plan, the definition of related communication action points and press release, and fashion writing production.

    • Fashion Writing

      Through this course you learn how to develop good writing techniques and nurture your own unique ‘journalistic’ voice. You analyze and define the most effective and suitable communication techniques adapted to specific situations. The result is a written press release and event.

       

    • Branding

      You learn the brand’s value as a point of contact between business and consumers. You work on your design project according to a design brief developed in partnership with the client. You will use the design brief to understand the client’s goal and clarify the need and direction of the project.