Product Design

Undergraduate Courses - Milan

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The Product Designer is concerned with the creation and design of products for industry. This professional is capable of initiating the process of innovation in all of its facets: creative, aesthetic, social and technological.
Her/his role is in fact, that of understanding and foreseeing the needs of the market, put them into the context of the organization and translate them into a concrete project for eventual production on an industrial scale. His design culture must be vast, covering theoretical aspects as well as specific technical aspects of the project.

Title - The First Level Academic Diploma is recognized by MIUR (Ministry for Education, University and Research) and equated with the Bachelor’s Degree issued by Universities.

 

  • Credits
    180
  • Start date
    October 2020
  • Duration
    3 years
  • Attendance
    full-time
  • Language
    Italian

Get an insight into the creative professions: Product Designer

The course program is concerned with an important reality in the panorama of Italian and international industry: packaging design, which is used to present, protect and communicate all of the objects and food products we buy and which has a fundamental role in the commercial success of a product. The area of design undertakes the complexity of packaging, working out the technical aspects, function and form, with the knowledge that the choices made by the designer must offer solutions to the environmental problems, combining the commercial strategy with sustainability.

The first year of the bachelor degree in Product Design is dedicated to the teaching of the fundamentals, the basic training regarding the culture, the tools and the rules which distinguish and characterize a project based approach.

The second year concentrates on the methods and assisted project design. The student acquires knowledge and competence in specific professional areas, through practical experiences, the study of technical disciplines and characteristics of the culture, with particular attention given to the evolution of the context, the markets and the language used.

The third year is dedicated to an advanced design project in a professional setting, gaining experience in what is required of a professional designer in various fields.

The final thesis project is both complex and detailed, carried out in collaboration with organizations and companies who work together with the European Design Institute and who are looking for original and innovative solutions.

The students are encouraged to become completely autonomous, capable of making coherent decisions based on reasoning, to demonstrate relationship skills and to assume precise responsibilities. The semi-professional experience represents for the graduates a ‘special advantage’ upon entering the work force. The training is carried out by professionals from various business sectors; in this way the highly fluid transitions we see in the real world job markets both nationally and internationally, can find an immediate connection with the students participating in these up to date and relevant courses.

The outline as described above constitutes the obligatory program which all students must complete and upon which the exams or other forms of verification will be based. During the three year program, there is the possibility to participate in design workshops, cultural seminars, contests, conferences, special projects, and company and factory visits. Participation in these activities is in addition to the study plan of which they are an integral part. Just as in the same way, the other organized activities, both personal and in the laboratory, constitute an integral part of the course.

Careers - Product Designer, Concept Designer, Art Director, System Designer, Research Assistant for materials, components, technical devices.
 

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Giacomo Bertolazzi - Course Coordinator

Giacomo Bertolazzi - Course Coordinator
Graduated in Interior Architecture at IED in 1994, in 1995 he collaborated for Futurarium project, organizing international workshops held by Gaetano Pesce, Ron Arad, Ettore Sottsass. From 1995 he’s collaborating with IED Milan as teacher and coordinator of Product design three year courses. Simultaneously he’s developing freelance projects. 

Generoso Annunziata

Generoso Annunziata
Graduated in Design & Engineering at Politecnico di Milano, he gained experience in toys, furniture and contract design, working also with Horm-Orizzonti Group. For some years he worked in Formula 1 area, dealing in 3D modelling, computer graphics and video editing of Giorgio Piola's clips, published on severals media.  

Enrico Azzimonti

Enrico Azzimonti
Graduated in Architecture in 1993 at the Polytechnic in Milan, since 1994 he is active in Architectural and Industrial Design processes. Along with the didactic activity, he develops collaborations with companies like: TVS, Lavazza, Fratelli Guzzini, Coop, Jvc, Diamantini & Domeniconi, Bilumen, Risolì, Bosa, Pavoni Italia.

Giovanni Baffetti

Giovanni Baffetti
Product designer graduated at IED with honors in 2007, he developed his thesis project on systems and products for BM Group. Since 2007 he is didactic assistant to IED product design three years courses, coordinator of special activities, and teaching Material Typology. He collaborates as freelance product and graphic designer for various architecture and design studios.  

Luciano Catena

Luciano Catena
He graduated in 2001 in Industrial Design at the Politecnico di Milano, where, after graduation, followed by a Master in Transportation Design & Management. In 2002 he began working with LEGO Denmark for the design of new elements. In 2004 he became a member of FragolaCreativeLab, a laboratory for the generation of concept and product engineering. In 2009 he joins IED as responsible of the Modelling LAB and Modellistica 2 course teacher. Linkedin: http://it.linkedin.com/pub/luciano-catena/8/868/a90/it Website: www.fragolacreativelab.com

Davide Dell'Orto

Davide Dell'Orto
Bachelor in Product design at IED Milano, Master course degree in Product design at IED Milano. Prototype maker, modelling lab teacher, specialized in the development of prototypes and in brainstorming groups management. Collaboration with design studio Giallo 108 and modelling studio Elaboratorio. He collaborates with the IED Design School as modelling teacher and laboratory assistant.

Matteo Moscatelli

Matteo Moscatelli
Architect and PhD, he teaches at Politecnico in Milan, at IED and at the University of Southern California. He writes for the magazine Area. He published Zurigo. La ricerca dell’essenziale and Senso e forma dell’architettura contemporanea. He received awards in architectural and urban design competitions.

Loredana Parmesani

Loredana Parmesani
Art critic, art historian, and curator, she's the author of several publications on contemporary art including I colori della notte, Arte & Co, L’arte del XX secolo e oltre, as well as numerous essays on books and Italian and foreign magazines. She organized numerous exhibitions in Italy and abroad.  She teaches and holds courses and seminars in various Italian universities.

Mario Redaelli

Mario Redaelli
Graduated in Architecture, after several years of work he founded the R2 + studio, with offices in Italy and Spain, dealing with architectural design and interior design. He was Teaching Assistant for the courses in Architectural Design at the Polytechnic of Milan and collaborates with IED Milan for courses like “History of Design”.  

Silvia Roth

Silvia Roth
She graduated in Industrial Design at IED. In 1999-2000 she collaborated with the Advance Design Center at Alfa Romeo in Arese and other different architecture and design studios. 

Filippo Tazzari

Filippo Tazzari
Graduated in applied arts, since 1997 he’s been working in the field of design, mosaics and virtual elaborations. Besides numerous collaborations with architects, design studios and art ateliers, he took part at various exhibitions in Milan, Ravenna, Paris, Strasbourg and Miami. Since 2001 he’s been teaching Digital Graphic in various institutes in Lombardy.

Gabriel Weirich

Gabriel Weirich
Graduated in Fashion Design (HAW Hamburg, Germany. His interdisciplinary consultancy studio in Milan is active in the field of design. The spectrum of the studio’s work ranges from Innovation managing, Product design, Design thinking, Trend observering and storytelling. His international clients include: WMF, Glaskoch, Ritzenhoff, Silit, Alfi, Belforte and San Patrignano. Design awards: DAAD, Marlborough Design Award, Red Dot Design Award “Best of the Best".

Raffaele Bocchetti

Raffaele Bocchetti
Graduated in Economy with a Masters degree in Marketing and Communication, he’s a consultant and expert trainer of Etnomarketing, working with profit, no profit and public companies. He collaborated with Lab. Banca e Società (Intesa), B.C.G., Agos Ducato, Extrabanca, AVI, Fondazione Ethnoland, Atenateam, Regione Lombardia. 

Elisa Saporiti

Elisa Saporiti
Product strategic designer, si diploma nel 2003 in Industrial Design presso lo IED. Nel 2005 entra a far parte del design team del toy department della Chicco Artsana. Si occupa di ricerca, brainstorming, ideazione e sviluppo concept, fino ad arrivare alla definizione estetica del prodotto. Nel 2008 diventa collaboratrice di Attivo creative Resource. Nel 2010 inizia la collaborazione come docente presso lo IED.

Luca Schieppati

Luca Schieppati
Luca Schieppati nasce in Italia nel 1979. Dopo gli studi superiori consegue la laurea in Disegno Industriale presso il Politecnico di Milano. Vive e lavora a Milano. E’ docente all’Istituto Europeo di design dove tiene corsi di Grafica e Computer Grafica. Con alcuni dei suoi progetti ha partecipato ad importanti mostre nazionali ed internazionali di design come "The new italian design" a Milano e Madrid; "Milano made in design" a Pechino e Shanghai; "Festival della creatività " a Firenze; "Il segno dei designers" a Milano. Nel 2007 è testimonial del concorso di idee "Muoviti"; in dicembre entra a fare parte del Triennale Design Museum presso la Triennale di Milano con l’evoluzione del progetto Ciclo’. Nel 2010 presenta Ciclotte, al Salone del Mobile di Milano, a maison Object a Parigi, alla Biennale di Venezia, a 100% Design a Londra, e il progetto Anima, lettino termale per massaggi, al Cosmoproof di Bologna. Nel 2011 vince il premio come migliore oggetto di design al FIBO ad Essen e riceve le nomination ai Wallpaper design awads, al JEC (Composites design awards), al Qualitech (Yacht interior design Award) ed al WTAward (Innovation Award). Dal 2006 con il suo studio si dedica all'attività  di designer offrendo una nuova figura professionale in grado di dare una moderna interpretazione estetica a cavallo fra arte, design e moda. Il lavoro in team gli permette di spaziare dal design all’engineering, dall’interior design all’exhibit, dalla comunicazione visiva all’imaging.

Mattia Parlangeli

Mattia Parlangeli
He helds a BA in Industrial Design and a Masters in Graphic Design Management at Istituto Europeo di Design di Milano. Founder of Bureaucracy.ws he works in many areas of visual communication as brand identity, typography, web design for brands like IED Master, FMI, San Carlo, Red Bull. Web Site: http://www.bureaucracy.wsFB Fan Page: http://www.facebook.com/Bureaucracy.ws.page

Antigone Acconci

Antigone Acconci
Graduated in Architecture, she got a Master at IED Milano, where she’s currently working as final project coordinator and teacher. She works as architect and interior designer for several Italian and international brands. In 2011 she was nominated with Riccardo Bastiani as Young Design Talent by Elle Decor Italy.

Attila Veress

Attila Veress
Born in Transylvania, he grew up in the UAE and graduated in Industrial Design in Milan. His thesis was included in the ADI Index Targa Giovani. Winner of the BMW Creative Lab in 2013, he has also collaborated with companies such as Nestlè, 3M, BMW,TVS, Caimi Brevetti, Eataly and Fratelli Guzzini. Thanks to these experiences he worked for a variety of industries, with the aim of creating value synergies between brands and product experience.

Davide Piersanti

Davide Piersanti
Product Designer, Co-Founder of Cono Studio, whose approach is to start each project not only from the product or the communication point of view, but thinking about it in its 360° context.

Filippo Garofalo

Filippo Garofalo
For more than 15 years he's been working in the field of 3D Modeling, industrial and interior design. ART (Authorized Rhinoceros Trainer), since 2008, he is specialized in the design of industrial products, architectural and jewelry products. Expert in 3D printing and milling, from this year is Vray Certified Instructor for Vray for Rhino.

Ginevra Franchi

Ginevra Franchi
After a Graphic Design course at the School of Visual Arts in New York, she graduated in Industrial Product Design and then attended a Master in Design Innovation Strategy & Product. In 2016 she opened Cono Studio. Design is for her, a tool to create innovation on several levels: economic, environmental, social and cultural. Over the years he has won several awards and prizes including National Runner Up at the James Dyson Award 2017 and develops several social-themed projects such as the crowdfunding-funded Sunwater Agriculture System.

Giorgio Ferrari

Giorgio Ferrari
After a degree in Management Engineering, he is now dealing with business planning and accounting in leading consulting firms. Since 2012 he is been Mentor and Founder of startups in the international field. In 2015, thanks to the achievement of international certifications, he founded a business design company, with a particular focus on the innovation of business models.

isabella Lovero

isabella Lovero
She graduated in Industrial Design. She worked as designer for companies such as Swarovski and Morellato and in 2007 She founded the en & is studio with Enrico Bosa. Always attentive to the relationship between the individual and the product, to the sensations that this evokes, from 2013 works autonomously, in the game of translation from the accessory world to the electronic product, in a constant change of scale that allows her to create empathic objects.

Leandro Sgrò

Leandro Sgrò
He collaborates with various design firms, providing creative and strategic consultancy for innovative projects. In 2014 he worked as graphic designer at giftdirect.com e-commerce in Dublin and in 2016 at the User-experience department of NetDragon WebSoft. Inc in Fuzhou (China), he participated at the Design Biennial of Guangzhou (South Korea) in 2017 and conducted research at the Design Thinking for Business Observatory of the MIP in Milan.

Luke Hornung Danton

Luke Hornung Danton
Product Designer, Co-founder of TheSignStudio. During the years he has had the opportunity to work for firms like Samsonite, Hugo Boss, Bulgari, Esa Automation and Wycon Cosmetics. From 2015 he has been working in the crowdfunding industry, designing and promoting successful Kickstarter campaigns.

Motoki Yoshio

Motoki Yoshio
Graduated in Transportation Design in IED Torino, he achieved a Master in Transportation Interface Design at IED Madrid-Torino with a sponsorship from Pininfarina. He worked at Motorola USA in 2004 as Pininfarina Spokesman and began his freelance career in 2005. He’s currently Teacher in IED Torino and Senior Design at Pininfarina.

Simone Bonanni

Simone Bonanni
Graduated at IED Milano in 2011 with the project Atmo, awarded with a Honourable Mention at the 23rd ADI Compasso D'oro Award (Targa Giovani). In the same year he began his professional career working at Valerio Sommella design studio in Milan. In 2012 he worked at BPM Studio in Milan as Product Designer, the he joined the Marcel Wanders team in Amsterdam. Here he worked for clients such as Olivari, Bisazza, Magis, Moooi, Poliform, Alessi and many others. Back from The Netherlands, he settled down in Milan and opened his design studio.

Alessandro Chiarato

Alessandro Chiarato
Graduated in Architecture, He began his professional activity at the Olivetti Style Centre, where he collaborated with Mario Bellini and Michele De Lucchi. In 1995, he became head of development research for Cappellini International. Since 1998 he has been Director of IED Design Milan and freelance designer for medical instrumentation.

Anna Chiara Ferrero

Anna Chiara Ferrero
After his Master's degree in Artistic Management, he organized exhibitions in collaboration with Italian institutions (Triennale di Milano, Fondazione Sandretto Re Rebaudengo, Fondazione Mazzotta, Space Oberdan, Fondazione Magnani Rocca) and foreign (PS1 Contemporary Art Center, New York, Museo de Bellas Artes, Santiago de Chile, Centro Cultural Borges, Buenos Aires, Comunidad de Madrid). He is currently involved in the development of cultural projects in the field of design and the visual arts.

Camilla Masala

Camilla Masala
She graduated in Service Design. In 2012 he founded Pupulito, a laiscing and washing service, for which he received the Environmental Enterprise Award and the National Award for Innovation in Services. 

Cristiano Oliva

Cristiano Oliva
Design Manager at the company Ugolini Global Design. In 1998 he founded product design firm Active Creative Resource, creating projects for clients such as Scubapro, Gardena, Head, Lange, Pardo Shipyard, Bosch and others. In 2012 he created KRY-O, a new brand for the design, production and marketing of new BMW motorcycle accessories. He has collaborated with Design Group Italia, Design Continuum and MM Design

Davide Gramatica

Davide Gramatica
He graduated in Industrial Design from IED Milan and immediately began to gain experience at product studios. He has had the opportunity to work with several brands including Jil Sander, Domus, Louis Vuitton Objets Nomades, Vitra, Diesel, Vodafone. In 2016 he co-founded the cara-DAVIDE studio that deals with the design, research, conception and organization of events dedicated to design.

Emanuela Delfino

Emanuela Delfino
Graduated with a thesis on the development of a sustainable mobility system in low-income contexts of Cape Town. She works at the DIS research group, Design and Innovation for Sustainability of Politecnico di Milano, where she carries out teaching activities, consultancy for companies and management EU funded projects.  In the last 2 years she started and worked as operational manager of Kuwala Energy in Malawi, a start-up that provides accessible and high quality solar energy solutions.  

Federica Biasi

Federica Biasi
Designer, currently Art Director of the Italian brand Mingardo, collaborates as a creative consultant with companies such as Fratelli Guzzini, focusing on research and forecasting international trends: colors, materials and finishes, with a focus on know-how of every company he works with. He also designs ceramics, textiles and products, believing strongly in the value of craftsmanship. In 2017 she was chosen by Andrea Branzi among the 6 best emerging Italian designers, for the Rising Talent Award 2018.

Gabriello Lello

Gabriello Lello
After graduation in Industrial Design course at IED in Milan he worked as designer at Urquiola Studio where he stayed for 2 years and then decided to dedicate himself to his passion for yacht design. From that moment he has been working as interior designer and project manager for the most important shipyards such as Perini Navi, where he stayed for over 8 years, Admiral Tecnomar and Sanlorenzo yacht. He collaborates with IED and with numerous design projects.  

Luca Prandoni

Luca Prandoni
He collaborates with important art galleries with which he creates unique furnishing accessories. He participates in the creative direction of a line of products for Fornasetti and consults as a designer at several companies in the Milanese area. He decided to specialize in modelling and worked for about two years with one of the largest European manufacturers of architectural models and prototypes for design. He then began his journey in IED in the Modeling Laboratory to continue with the teaching of Type of Materials. He currently collaborates with various companies as a design consultant and modeller.

Matteo Vilardo

Matteo Vilardo
Graduated from the European Institute of Design in Milan, the city where he lives and works; his professional training begins by collaborating with the IED Research Center designing for companies such as White Mill, Samsonite, Luxottica, Persol, Hugo Boss, La Rinascente, Globo. In 2011 he founded his own studio TheSignStudio, creating products for as many international companies such as BM group and Ellepi. He published the book The Sharmrock Models.

Monica Albini

Monica Albini
Product Designer graduated from IED Milano with a thesis project carried out in collaboration with TVS Spa, a company with which he later collaborates. He attended the Master's degree in Advanced Studies in Luxury Design & Craftsmanship at ECAL(CH) where he developed projects with luxury companies such as Baccarat, Hermès, Rémy Martin, Golf Club de Lavaux. He joins Patricia Urquiola's Product Design team, following different projects for internationally renowned clients, ranging from product design to textile, surface and graphic design.

Paolo Lovati

Paolo Lovati
Specializing in Design & Engineering, he has been working for over 8 years in the field of industrial design. In early 2016 he founded Dots Studio. Currently Senior Designer at e-Novia, a factory of companies that develops technology start-ups in the field of artificial intelligence.

Silvia Remotti

Silvia Remotti
Product Service Designer graduated at Polytechnic of Milan, with experience in design for Social Innovation. She co-founded PACO Design Collaborative an international network of professionals using the Design Thinking approach and education to promote a cultural change and new sustainable business model.  She was project manager of PARTY project, an EU founded project, HORIZON2020: 4 years project, 70 co-design service workshops implemented with the San youth, a marginalised indigenous community living in Southern Africa. 

Pietro Riolo

Pietro Riolo
Graduate in Industrial Design from IED in Milan, he has collaborated with Clino Trini Castelli for Hitachi, M.M.C. and Supplies Australia, Studio McKimm and Albemarle associated with Nec, Medical Electronics, Yokomori stairs. He was Consultant for Sector, er. Rovera, Mandarina Duck and participated in a research project for Lego at M.I.T. in Boston. He founded "prm design consultants" where he currently works in concept, product design, engineering and prototyping in the toy, electronics and industrial vehicle sectors.

Ulderico Daniele

Ulderico Daniele
Researcher and a professor in Social and Cultural Anthropology. He carried out ethnographic fieldwork among Roma groups and with migrants focusing on two topics: the interplay between identities and olicies; the reconfiguration of power and authorities. He has been teaching in academia and with professionals from public and private sector; moreover, he has been working as expert, assessor and advisor for national and local administrations and NGOs. He published two books and several articles for Italian and international journals.  

Vito Ingoglia

Vito Ingoglia
Graduated in Design Service System Design. He is the founder of ZEPSTUDIO: the studio deals with audiovisual communication. He has taught Design Thinking and Design Methods at Politecnico di Milano.  

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Projects