Product Design
Milan
ITA
|
ENG
Bachelor of Arts in Design - Specialization in Product Design
Language
Italian, English
Start date
October 2027
Frequency
Full time
Fruition
On campus
Duration
3 Years
Credits
180 CFA/ECTS
Course Coordination
Enrica Cavarzan
The Bachelor of Arts in Product Design at IED Milano places responsible innovation and social, environmental and economic sustainability at the core of product design. Projects are developed from defined briefs – often in collaboration with companies – or from unexplored design scenarios, extending to product systems capable of interacting with each other and with the surrounding environment. To foster shared design languages and transversal skills, the programme encourages interaction with other disciplines – such as Fashion Design, Media Design and Sound Design – in line with transformations in the contemporary professional context.
The aim is to train professionals able to design in a context where technology, sustainability and rapid change define the field of action. It is conceived as an innovation laboratory, where diverse design methodologies are tested, the dual nature of product design – tangible and intangible – is explored, and future challenges are addressed with technological tools, creative ideas and critical thinking.
Course structure and contents:
First Year: Dedicated to acquiring fundamental design tools: freehand and digital technical drawing with Rhinoceros, 3D modelling, material knowledge, construction techniques for models, and communication software such as the Adobe Suite. Theoretical courses cover cultural subjects (art and design history) and operational topics (finishes, colour, marketing), combining research, coherence and technical execution.
Second Year: Introduces collaboration with clients, self-production and start-up ideation. Students work with companies, tackling professional briefs, designing innovative products and deepening advanced modelling and rendering tools (Rhinoceros, V-Ray). Socio-economic and historical disciplines enrich the programme, fostering a critical vision of contemporary design and greater awareness of user needs.
Third Year: Students consolidate design autonomy, choosing to focus their research on product design or innovation and service design. Photorealistic visual representation techniques are refined with software such as Blender, while students build a professional portfolio for entry into the job market.
The thesis project, developed individually or in groups – including interdisciplinary teams – represents the synthesis of acquired skills, simulating a real professional experience and preparing students for a conscious career in design.
120 Scholarships to step into the creative world!
Discover the new Scholarship Competition for Undergraduate and Foundation courses.
Faculty
Course Coordinator
Enrica Cavarzan
Co-founder Zaven Studio
Ginevra Franchi
Co-founder Cono Studio
Attila Veress
Design Consultant
Monica Albini
Eyewear designer at Luxottica
Generoso Annunziata
Freelance consultant
Cara Judd
Designer
Raffaele Bocchetti
Consultant Marketing
Luca Prandoni
Biodesigner and Researcher
Guglielmo Urso
Product and Strategy Designer
Paolo Lovati
Deputy Head of Product Design at e-Novia
Matteo Moscatelli
Architect and PhD
Luciano Catena
Head of Modeling Lab
Elisa Saporiti
Product Strategic Designer
Simone Bonanni
Product Designer
Filippo Garofalo
Authorized Rhinoceros Trainer
Leandro Sgro
Service & Business Designer
Davide Piersanti
Co-founder of Cono Studio
Luke Hornung Danton
Product Designer, Co-founder of TheSignStudio
Matteo Cataldo
Film editor freelance
Gabriel Weirich
Innovation manager
Enrico Azzimonti
Architect and Designer
Cristiano Oliva
Design Manager
Marco Bonanni
Freelance product design
Mario Redaelli
Architect
Pasquale Fazio
Modelling LAB Technician Milano
Stefano Moscatelli
Architect
Ruggero Aldo Prandi
Marketing & Communication Consultant
Bruno D'Arrigo
Graphic Designer
Marta Petri
Head of Design at HFactor
Chiara Spagnoli Gabardi
Film Critic, Journalist
Michela Grisa
Materials & Product Designer at Mogu
Sofia Soledad Duarte Poblete
Designer
Davide Dell'Orto
Modelling LAB Technician, lecturer
Matteo Canciani
Product Designer
Elia Mangia
Art Director
Antigone Acconci
Architect and designer
Inside the labs
+4
SCANNER LASER 3D - G-SCAN
+4
MODELING LABS - MECHATRONICS AREA
+6
MODELLING LABS - TRADITIONAL WORKING AREA
+8
MODELLING LABS - LIGHT MODELLING AREA
+3
MODELING LABS - PROTOTYPING AREA
+4
MODELING LABS - 3D PRINTING AREA
+2
MODELING LABS - PAINTING AND FINISHING AREA
Projects
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