Fashion Marketing and Communication

Undergraduate Courses - Barcelona

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The IED Diploma in Fashion Marketing and Communication aims to prepare professionals in tune with the current needs of the market fully trained and capable of combining creativity, management tools and an enterprising attitude to develop their careers in the the fields of fashion, focusing especially in marketing and communication

 
  • Credits
    180*
  • Start date
    October 2020
  • Duration
    3 years
  • Attendance
    full-time
  • Language
    Spanish

Methodology

Didactics gives priority to professionalism and training, with the objective of preparing students so they can develop their skills in this changing and competitive environment, while learning to know themselves and enhance their strategic and creative skills. Also, it is are based on the know-how of the professionals lecturing and the school, and also on the learning-by-doing of students, fostering interdisciplinarity between the area and the disciplines imparted in the school: Design, Visual Communication, Fashion and Management for Creative Industries.

Objectives

The first year of the course is focused on providing a creative cultural base about the world of fashion, as well as introducing students to the areas of marketing, product, communication and trends.

During the second year, the aim is to learn about strategic management of tools from marketing, communication and management in fashion. Also, students acquire the skills to analyse consumers and distribute products; as well as about marketing, advertising, fashion journalism, etc.

The third year involves learning about development of strategic plans in different disciplines such as communication, purchasing, new business opportunities, etc., always using case studies as base. The course culminates with a final project performed for a real company.

Job Opportunities

The program of Fashion Marketing and Communication at IED trains professionals able to develop their skills and knowledge in an international environment in the areas of product, marketing, distribution, retail, fashion media online and offline, advertising, public relations and press offices.

 

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Anna Sabater

Anna Sabater
Founder of the strategic consultancy It's About Product, specialized in Product Fashion and Brand. Since the beginning of IED, she has developed fashion marketing and communication programs for undergraduate, master and postgraduate courses. She collaborates with FIT's area designing tailor-made programs for companies and government organizations. During the years 2018 and 2019 she has been director of curatorship of the BFW. Coordinator of the Master in Fashion Marketing and Communication and the CSP in Fashion Product Management.  Linkedin Ana Sabater  

Iñaki Eguiarte

Iñaki Eguiarte
Agilist, passionate about people and their ability to grow. He is dedicated to accompany people, teams and organizations in digital transformation processes through Agile frameworks. Ambassador in Spain for World Speech Day, he is committed to helping people in the design world to improve their speeches and presentations. He has been a professor of FDI since 2015. Linkedin Iñaki Eguiarte  

Tatiana Valoira

Tatiana Valoira
Since the beginning of his professional career he has combined teaching with consulting. Master in Marketing and Commercial Management. Consultant partner of TeamUp, strategic consultancy. Collaborating teacher at the European Institute of Design (IED). Collaborating teacher at EAE Business School. Former external collaborator of ESADE Business School - Department of Marketing Management.

Labs

Projects