Didactics gives priority to professionalism and training, with the objective of preparing students so they can develop their skills in this changing and competitive environment, while learning to know themselves and enhance their strategic and creative skills. Also, it is are based on the know-how of the professionals lecturing and the school, and also on the learning-by-doing of students, fostering interdisciplinarity between the area and the disciplines imparted in the school: Design, Visual Communication, Fashion and Management for Creative Industries.
The first year of the course is focused on providing a creative cultural base about the world of fashion, as well as introducing students to the areas of marketing, product, communication and trends.
During the second year, the aim is to learn about strategic management of tools from marketing, communication and management in fashion. Also, students acquire the skills to analyse consumers and distribute products; as well as about marketing, advertising, fashion journalism, etc.
The third year involves learning about development of strategic plans in different disciplines such as communication, purchasing, new business opportunities, etc., always using case studies as base. The course culminates with a final project performed for a real company.
The program of Fashion Marketing and Communication at IED trains professionals able to develop their skills and knowledge in an international environment in the areas of product, marketing, distribution, retail, fashion media online and offline, advertising, public relations and press offices.