Fashion Management | © Proyecto:  Pieles Siamesas. Estudiante:  Paula Ulargui Escalona



Start date

January 2024


Full time


On campus


11 Months





Learn how to identify the target’s needs and turn them into opportunities.

The MDI (Master of Design and Innovation) in Fashion Management provides the theoretical and practical know-how to overcome today’s fashion market challenges and efficiently manage the full cycle – from the product’s conceptualisation all the way to the shelf and into the customer’s shopping bag. As well as talks, conferences and workshops, the course includes two trips to cities around Europe such as Florence or Paris, ending with a final personal research project.

Fashion is a complex system and clothing is just a part of it. In this context, the role of a fashion manager is to identify the target’s needs and turn them into opportunities bearing in mind production, distribution, branding, marketing, communication and service.

Information to decide


  • Enable Fashion Design, Marketing, Product and Business Management professionals to overcome disciplinary boundaries in order to grow into key drivers of organizational success.
  • Develop students’ understanding of the complete ecosystem behind fashion business, to make them capable to face the actual fashion market challenges, adding value to their previously acquired professional knowledge and skills.
  • Help Fashion designers, communicators, managers & marketing professionals interested in Fashion, become Fashion managers, Fashion managers become fashion leaders, and Fashion leaders become organization leaders of the future.
  • Develop into leaders capable of combining creativity, managerial skills and entrepreneurial mindsets within the constraints of Fashion Business realities.
  • Make future Fashion managers understand the power of developing strategies, creating brands, and delivering products and services successfully centred in the consumer.
  • Provide students with Fashion and Business Management tools that will enable them to become powerful key contributors in the Value Creation Chain.
  • Develop proficiency in using the tools provided. Students will be able to identify appropriate use of these tools to balance academic and practical knowledge, efficiency in communication and ability to evaluate necessary trade-offs when faced with real business challenges.
  • Expand the students’ roles and capabilities in working with innovation teams.
  • Encourage critical thinking to allow students to be active citizens of our global society.

Masters of Design and Innovation programme methodology is essentially practical and based on the “learning by doing” approach. It is taught by a faculty body of practitioners from Fashion & Business, through the immersion and practice of different innovation and strategic methodologies, analysis of case studies and the execution of two real-industry projects commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. This approach facilitates the training in decision making, placing the students in a real context for innovation and experimentation.

The Fashion Management Master students are hosted in a dedicated classroom, a space that it’s transformed in an innovation design studio where students experiment with new tools and knowledge, with the guidance of the faculty. Small groups of students in the class facilitate the application of this hand-on methodology. Therefore, the students are taught a very diverse set of tools, train their skills a level where they can communicate well. With the aim of creating synergies between future professionals, some transversal activities are held for exchanging knowledge with students of different programs is part of IED philosophy.

The Master recognises and welcomes students from a range of backgrounds:

  • Graduates in disciplines of business areas, commercial, marketing and communication, fashion design and mass distribution.
  • Professionals in the field of business management, retail or fashion industry in general, as well as theoretical fields.
  • Those interested in implementing and leading innovative projects within the context of the fashion market. 

Professional Opportunities

Students who take this course add value to their professional experience in business companies, design studios and strategy firms, practicing design management in positions such as design department managers, brand managers, design directors, innovation directors, service designers and design strategists.

They also work as managers and executives responsible for making decisions about how design is used in the organisation, not only in companies, design and innovation agencies, but also in education and government agencies.


Mercedes Cáceres

Course Coordinator

Maud Berthelot