ENG
Language
English
Start date
January 2024
Frequency
Full time
Fruition
On campus
Duration
11 Months
Credits
60
Price
€24,700
Learn how to identify the target’s needs and turn them into opportunities.
The MDI (Master of Design and Innovation) in Fashion Management provides the theoretical and practical know-how to overcome today’s fashion market challenges and efficiently manage the full cycle – from the product’s conceptualisation all the way to the shelf and into the customer’s shopping bag. As well as talks, conferences and workshops, the course includes two trips to cities around Europe such as Florence or Paris, ending with a final personal research project.
Fashion is a complex system and clothing is just a part of it. In this context, the role of a fashion manager is to identify the target’s needs and turn them into opportunities bearing in mind production, distribution, branding, marketing, communication and service.
Objectives
Masters of Design and Innovation programme methodology is essentially practical and based on the “learning by doing” approach. It is taught by a faculty body of practitioners from Fashion & Business, through the immersion and practice of different innovation and strategic methodologies, analysis of case studies and the execution of two real-industry projects commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. This approach facilitates the training in decision making, placing the students in a real context for innovation and experimentation.
The Fashion Management Master students are hosted in a dedicated classroom, a space that it’s transformed in an innovation design studio where students experiment with new tools and knowledge, with the guidance of the faculty. Small groups of students in the class facilitate the application of this hand-on methodology. Therefore, the students are taught a very diverse set of tools, train their skills a level where they can communicate well. With the aim of creating synergies between future professionals, some transversal activities are held for exchanging knowledge with students of different programs is part of IED philosophy.
The Master recognises and welcomes students from a range of backgrounds:
Professional Opportunities
Students who take this course add value to their professional experience in business companies, design studios and strategy firms, practicing design management in positions such as design department managers, brand managers, design directors, innovation directors, service designers and design strategists.
They also work as managers and executives responsible for making decisions about how design is used in the organisation, not only in companies, design and innovation agencies, but also in education and government agencies.