Fashion Product Management



Start date

July 2024




On campus


2 Weeks

Course Coordination

Elena Salcedo

A practice-based, creative program in which you’ll learn to use analytical and other methods to optimise every aspect of a collection, from the initial concept to the final customer.

In this Fashion Product Management Summer Program , taught in English, you’ll acquire the tools and techniques you need to develop innovative fashion product management strategies based on positioning and specific brand values.

You’ll find out which factors you need to consider in the product's lifecycle, from the initial concept to the day the customer receives it: the scope of the offer, the style of the collections, the level of innovation in the same, the choice of price, process time management and final quality.

The classes, modules and exercises emulate the management of a professional fashion project and the process involved. The program includes classes on theory, case studies, workshops and talks given by professionals working in the sector.

Information to decide

You’ll discover the basic principles of fashion business management with a strategic and international vision built on creative and cultural foundations.

The sessions, modules and exercises of the program develop in a way that emulates the management of a professional fashion project and the process involved. To do this, the course is organised into various sessions: classes on theory, experimentation, practical project development, workshops, and the chance to talk to professionals in the field.

We’ll use the latest, up-to-date information acquired in theoretical and experimental classes to develop the program projects. We’ll study the success stories of leading companies in the sector and find out how top professionals work.

The program is structured as a dynamic work-in-progress and includes several practical exercises. Last but not least, talks by experts give students the chance to meet and learn from professionals working with major companies in the sector, eager to pass on their experience.

This is a very useful program for a variety of professional profiles, depending on your goals:

  • Fashion design and marketing graduates who want to further their knowledge of the fashion product and open the doors to this professional sector.
  • Retail, commercial and sales managers who want to differentiate and develop their skills.
  • Creative talents working in a variety of sectors (graphic, interior and product designers) who want to expand and specialise to offer their clients something different.
  • Product and production managers, logistics and sales planners who want a more global vision of fashion and a comprehensive understanding of what goes into creating trend-targeted collections to making them a success.
  • Visual managers and agencies who want a broader strategic vision of the product, in-store product placement, how and whether it can be adapted to the consumer's needs.

This program gives you a comprehensive overview of fashion product management while leaving no stone unturned. Combine creativity with strategy in this highly sought-after specialisation, and add another feather to your professional cap, one that makes the difference.

Live this English-learning experience on the IED campus in Barcelona, where students from all over the world meet and exchange ideas. 

This intensive program includes talks by industry professionals, dynamic classes to give you a realistic taste of the market, numerous practical exercises, and workshops where you can put what you’ve learned into practice 



The fashion system

Trend analysis and styling

Editorialising fashion products

A critical history of fashion


Strategic marketing

Product strategy

Efficiency analysis

Style codes


Sustainable fashion products



Product processes

Purchasing, logistics and suppliers

Merchandising plan

Product analysis and guidelines

Product retailing and product management

Product communication


Mystery product shopping

Trend analysis

The definition of style

Strategic product project


Elena Salcedo

Course Coordinator