Graphic Design
Visual communication and new media
Madrid
On campus
ESP
Bachelor of Arts
Language
Spanish
Start date
September 2025
Frequency
Full time
Fruition
On campus
Duration
4 Years
Credits
240 ECTS
Learn traditional and digital techniques, develop projects with companies in the sector and create a professional portfolio with your personal signature
The Bachelor of Arts in Graphic Design offers you contemporary, creative and practical training in all the necessary techniques and tools to develop any visual communication project, from the ideation phase to its materialization.
In a context where technological evolution is transforming the way we communicate, this program challenges the traditional limits of the discipline and explores a wide variety of languages and formats. Beyond the technical dimension of learning, it also prepares you in management skills and soft skills, highly demanded by the labour market.
Your learning will combine work in the classroom with Visual Labs, open and dynamic workshops where you will test your knowledge and creative capacity, emulating professional practice in a real studio. In addition, you will carry out many of the projects based on briefs from national and international companies.
By promoting your autonomy and uniqueness, you will acquire a very complete and versatile profile, which will materialize in your portfolio. This will be a great resource when entering the labour market, since it will not only include your projects, but also your evolution and your identity as a professional in the discipline.
The Bachelor of Arts has a total of 240 ECTS credits divided into four academic years. It is valid throughout the European Higher Education Area and, to all intents and purposes, is equivalent to an official university degree, and accredited by the Agency for the Quality of the University System. This program enables access to official master’s degrees.
This academic program is registered by the Community of Madrid (CAM) as of December 19, 2024, with reference number 69/390683.9/24. Its publication and content are subject to potential modifications until final authorization is obtained, in accordance with current educational regulations.
Information to decide
A complete and versatile degree, combining technical knowledge with management skills and soft skills to qualify for a wide variety of roles in the sector.
The methodology, highly practical, is based on challenges, those typical of the curriculum and special projects. You will have classrooms and laboratories where you can learn from traditional printing, typography or illustration techniques to the development of interactive environments or multi-platform applications with artificial intelligence tools.
Transversality, experimentation and direct contact with companies are distinctive aspects of this degree, where learning is continuous and gradually grows in complexity.
You will begin your journey by acquiring basic knowledge and tools about design, then continue addressing different visual languages or research and experimentation processes, and in the end you will shape your own style, materialized in your portfolio and Final Project.
Creative people who wish to work professionally in one of the fundamental areas of visual communication, with application possibilities in a wide variety of fields and formats.
Over the years, the development of the Visual Arts area has allowed us to build many collaborations with cultural agents and institutions at different scales, which will allow you to be in direct and permanent contact with the reality of the sector.
You will be able to participate in calls and design contests with your projects and to gain work experience in companies and build an attractive CV.
You will have at your disposal the Visual Labs, open workshops with all the infrastructure and tools you need to develop a complete project, from start to finish.
In addition to all the technical knowledge, you will acquire a set of fundamental skills to face any future job: problem solving, teamwork, systemic thinking, leadership, strategic vision, communication, and creativity.
All of this at IED Madrid, a design education centre of great national and international renown, and part of a network with centres in three countries.
Upon completion of your studies, you will leave with a portfolio that reflects your professional identity and your specific interests within graphic design.
You will be able to apply for a wide variety of job positions, including:
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Graphic design, art direction or creative direction in advertising agencies, design and branding studios
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Creative direction for video game design
-
Visual thinking in strategic design consulting firms
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Leadership of design strategy in institutions related to arts and culture
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Leadership of editorial, audiovisual and transmedia projects or in specific departments for SMEs and companies
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Storyboard in audiovisual projects
Syllabus
First semester subjects (30 ECTS)
6 ECTS Fundamentals of design. Analysis
4 ECTS Ecodesign
4 ECTS Drawing. Representation
4 ECTS Representation Systems
4 ECTS Volume
4 ECTS Digital Technology
4 ECTS Art Theory and History
Second semester subjects (30 ECTS)
6 ECTS Fundamentals of design. Ideation
4 ECTS Identity and brand projects
4 ECTS Color
4 ECTS Drawing. Communication
4 ECTS Typography
4 ECTS Advanced digital technology
4 ECTS Scientific Foundations for Design 4 ECTS
ECTS: European Credit Transfer System. System adopted by all universities in the European Higher Education Area (EHEA) to guarantee the homogeneity and quality of the studies they offer.
Third semester subjects (30 ECTS)
6 ECTS Projects. Contemporary publishing and spatial graphics
4 ECTS Expression and Communication Techniques
4 ECTS Photography and audiovisuals
4 ECTS Advanced Typography
4 ECTS Illustration
4 ECTS Production for the Graphic Arts
4 ECTS Theory and history of design 4 ECTS
Fourth semester subjects (30 ECTS)
6 ECTS Projects, Audiovisual Narratives
4 ECTS Art Direction
4 ECTS Writing and Image
4 ECTS Audiovisual Technology
4 ECTS 2D Animation Techniques
4 ECTS Electives
4 ECTS Theory and Culture of Design
ECTS: European Credit Transfer System. System adopted by all universities in the European Higher Education Area (EHEA) to guarantee the homogeneity and quality of the studies they offer.
Fifth semester subjects (30 ECTS)
6 ECTS Projects. Digital Environments
4 ECTS Transmedia Narratives
4 ECTS Visual Programming and Digital Art
4 ECTS Usability and UX- UI design
4 ECTS 3D Animation Techniques
4 ECTS Data analysis and visualization
4 ECTS Aesthetics
Sixth semester subjects (30 ECTS)
6 ECTS Projects. Hybrid environments and extended realities
4 ECTS Projects with companies
4 ECTS Interactive Technologies
4 ECTS Extended Realities
4 ECTS Business Organization
4 ECTS Visual culture: theory and history of image and communication 4 ECTS
4 ECTS Electives
ECTS: European Credit Transfer System. System adopted by all universities in the European Higher Education Area (EHEA) to guarantee the homogeneity and quality of the studies they offer.
Seventh semester courses (30 ECTS)
6 ECTS Projects. Critique, experimentation and research
4 ECTS Design Research Methodologies
12 ECTS Curricular Practices
4 ECTS Entrepreneurship in the Creative Industries
4 ECTS Collective Imaginaries: semiotics and sociology of communication
Eighth semester subjects (28 ECTS)
14 ECTS Final Degree Project
16 ECTS Electives
ECTS: European Credit Transfer System. System adopted by all universities in the European Higher Education Area (EHEA) to guarantee the homogeneity and quality of the studies they offer.
Faculty
Aitor Baigorri Ozcoidi
Teacher
Diego Lara
Teacher
Javier Escorihuela
Teacher
Ángel Rodríguez
Graphic designer
Teacher
Ana González de la Peña Albacete
Teacher
Luis López Ramírez
Teacher
Juan José López Espinosa
Teacher
Clara Sancho
Teacher
Antonio Bartolo Hernández
Teacher
Sergio García Leza
Teacher
Enrique González
Doctor of Philosophy
Teacher
Lola Pérez
Designer
Teacher
Paula Gil Ruiz
Teacher
Jaime Narváez Rivero
Graphic Designer
Teacher
Inside the labs
+4
Photography Studio
+8
Fab Lab
+2
BookLAB + TypoLAB
+6
Classroom
What people say
From the beginning it was clear to me that I wanted to study graphic design, and every day I confirm that IED Madrid was the best decision.
“Having a team of professors who work in this professional field and who, apart from sharing their knowledge, offer the guidance of their experience in the professional field, providing and enriching the learning environment.”
IED Madrid student
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