Language

Spanish

Start date

September 2023

Frequency

Full time

Fruition

On campus

Duration

4 Years

Credits

240 ECTS

Price

from 12.900€

The Undergraduate Degree in Graphic Design, trains professionals capable of devising new ways of communicating, reinventing the value of the image as a communication tool in our society and of working in an effective and innovative manner with companies’ values and ideals.

Students acquire a solid technical and humanistic foundation that will allow them to lead visual identity projects, design editorial productions for print and digital media or build interfaces and applications for new devices, and also to develop advertising campaigns.


IED Madrid offers the conceptual, technical and multidisciplinary education necessary to be trained with all the tools and in all the areas, both graphic and digital, for designing through languages such as photography, illustration, infographics, video, animation and device interfaces.

Information to decide

The Undergraduate Degree in Graphic Design offers a series of subjects that allow students to specialise from the second year onwards in one of the following four areas:

Branding

Introduction to the world of strategy as a basic tool for effectively proposing branding projects in innovative contexts. Analysing the client’s reality and context in order to develop communication plans and graphic design elements in all types of media: stationery, publications, websites, posters, audiovisuals, packaging, signs etc.

Digital

Learning the particular features of design in digital and interactive media. Development of websites and applications for new platforms, design of digital publications, interfaces and objects in the field of connectivity and the Internet of Things.

Virtual

Training in state-of-the-art areas of specialisation. Programming and designing devices, environments and experiences that meet the demand of the latest technologies. Delving into the new environments and technologies that will shape the entertainment of the future, creating interactive projections and designing virtual and augmented reality, smart objects etc.

Advertising

Initiation in the multiple tasks of art direction, such as leading creative teams on the basis of the commercial strategy, in-depth analysis of targets, products and audiences, marketing campaigns in innovative contexts, services and user experience from the perspective of new media and advertising environments.

Objectives

Students will learn through practice what happens at all stages of development of the creation of a graphic project, from the time the idea is created on paper until the moment it comes to fruition. For this purpose, we have all the necessary resources for self-production, whether physical, digital or technological.

The first year introduces students to the theoretical and practical foundations of design and, as from the second year, students choose between four areas of specialisation that will shape their professional profile.

 

Professional Opportunities

Our students are trained with a multidisciplinary approach that allows them to perform their work in very diverse areas of visual communication:

  • Design studios and consultancies
  • Advertising and brand agencies
  • Signage, packing and packaging companies
  • Pre-printing and printing industry
  • Audiovisual and videogame production companies
  • Press, book and record publishers
  • Interactive development studios
  • Art industry

Faculty

Aitor Baigorri Ozcoidi

Teacher

Diego Lara

Teacher

Fausto Galindo

Teacher

Javier Escorihuela

Teacher

Ángel Rodríguez

Teacher

Ana Martínez Fernández

Teacher

Ana González de la Peña Albacete

Teacher

Iñaki Domingo

Teacher

Luis López Ramírez

Teacher

Juan José López Espinosa

Teacher

Antonio Bartolo Hernández

Teacher

Clara Sancho

Teacher

Sergio García Leza

Teacher

Enrique González

Teacher

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