Graphic Design
Explore your creative nature, acquire a panoramic vision of graphic design, propose new ideas for enterprises in these times of change
Madrid
On campus
ESP
Bachelor of Arts
Language
Spanish
Start date
September 2023
Frequency
Full time
Fruition
On campus
Duration
4 Years
Credits
240 ECTS
Price
from €12,900
Think, build, communicate with graphic design. Turn images into messages that evoke feelings, use your creative talent in strategic plans to innovate the sector.
Tell a story in pictures! The Bachelor of Arts in Graphic Design gives you all the resources you need as a professional designer to create new ways to communicate using images. You’ll learn to reinvent the value of the image as a communication tool in society and work in an effective and innovative way with corporate values and ideas.
In this 4-year program you’ll create your professional profile as a graphic designer acquiring the skills you need to work in professional sectors such as Branding, Advertising, Virtual or Digital design and four graphic design pathways to choose from.
You’ll lay solid technical and humanistic foundations on which to build visual identity projects, design editorial work for print or digital media or create interfaces and applications for new devices and advertising campaigns.
Information to decide
An Official Undergraduate Degree in which you’ll develop real and experimental projects in unique Labs.
At IED Madrid you’ll acquire the conceptual, technical and multidisciplinary preparation and all the tools required to work in every area of both digital and graphic design.
You’ll learn to design using the latest techniques and tools such as photography, illustration, infographics, video, animation and device interfaces.
In the first year of the program you’ll get a grounding in the theoretical and practical foundations of design. In the second year you can choose your pathway in graphic design and create your own professional profile. The entire syllabus is focused on a hands-on approach: during the 4-year program you’ll develop a number of different projects and gain work experience applying all the know-how you’ve acquired in a real professional context.
The Bachelor of Arts in Graphic Design is a specific program for aspiring designers who want to work in the professional world of visual communication.
If you’re a creative person who loves to learn hands-on, doing research to discover new things, experimenting with novel ideas, and you want to take these innate interests and offer them as professional qualities to international enterprises, this is the course for you.
It’s a program for those who want to push the limits of graphic design, proposing unique solutions in their very own style.
This Bachelor of Arts gives you a panoramic perspective of visual communication. The specialisation opens the doors to a wide range of cross-disciplinary opportunities in all production sectors: strategic consulting firms, advertising or branding agencies, design studios, media groups, digital transformation consultants, and more.
Studying at IED Madrid puts you right where the action is, in a capital of the graphic design world. In this expanding metropolitan economy, enterprises see design as a way to increase the value of the products and services they offer, a way to implement positive change.
During the program you’ll have the chance to work with international enterprises, and can count on the assistance of your lecturers whenever necessary. You’ll compete in design contests and gain experience working with companies in the sector to create an impressive professional curriculum.
The learning-by-doing methodology adopted in IED Madrid Visual Arts courses combines classroom with Lab work, to facilitate your learning experience and give you the chance to share feedback with other students. You’ll also have access to associated Labs like PrintLAB, BookLAB, PhotoLAB, avLAB, TypoLAB and TechLAB.
Syllabus
What will you learn?
In the first year of the course you’ll get a grounding in the fundamentals of design and study the history of art and design.
Science Applied to Design
Eco-design
Scientific Fundamentals of Design
The Culture of Graphic Design
Communication and Image Theory
Design Fundamentals
Design Fundamentals / Analysis
Design Fundamentals / Ideation
The History of Art and Design
Art History and Theory
Representation and Communication Languages and Techniques
Colour
Sketching / Communication
Sketching / Representation
Representation Systems
Digital Technology
Volume
Science Applied to Graphic Design
Digital Graphics’ Technology
Typography
What will you learn?
In the second year you’ll acquire in-depth knowledge of the fundamental milestones in creative design using a number of different platforms. You can also choose one of four pathways to specialise in a specific area of graphic design: Branding, Advertising, Virtual or Digital.
CORE SYLLABUS
The History of Art and Design
Design History and Theory
Languages and Techniques of Expression
Illustration
Representation and Communication Languages and Techniques
Photography and Audiovisual Design
Expression and Communication Techniques
Graphic Design Projects
Sound and Interaction Design
Brand Identity
Graphic Design Projects
Graphic Design Projects / Development
Editorial Design
Technology Applied to Graphic Design
The Fundamentals of Audiovisual Design
The Fundamentals of Printing and Stamping
Interactive Graphics / Editing
Interactive Graphics / Usability
Typography
Print Typography
Digital Typography
PATHWAY SYLLABUS
Branding
Brand Architecture
Digital
The Fundamentals of Programming
Virtual
Creative Electronics
Advertising
Semiotics and Sociology of Communication
What will you learn?
In the second year you’ll acquire in-depth knowledge of the fundamental milestones in creative design using a number of different platforms. You can also choose one of four pathways to specialise in a specific area of graphic design: Branding, Advertising, Virtual or Digital.
CORE SYLLABUS
Design Management
Business Organisation
The History of Graphic Design
The History of Graphic Design
Languages and Techniques of Expression
Writing and Images
Infographics
Graphic Design Projects
Technical English for Graphic Design
Graphic Design Projects / Implementation
Interdisciplinary Graphic Design Projects
Data Visualisation
Technology Applied to Graphic Design
Digital Publishing
Digital Design
Photographic Expression
Creative Programming and Computer Art
Audiovisual Design Projects
Audiovisual Technology
Animation Techniques
PATHWAY SYLLABUS
Branding
Brand Strategy and Experience
Digital
Programming
Virtual
Video Mapping
Advertising
Art Direction / Editorial and Audiovisual Design
What will you learn?
In the fourth year you’ll discover more experimental ways to explore the frontiers of graphic design. You’ll also prepare your Final Project and apply the knowledge you’ve acquired doing tutored work experience in a professional work environment.
CORE SYLLABUS
Design Culture
Aesthetics
Design Theory and Culture
Graphic Design Management
Designing in Free Integrated Development Environments
Graphic Design Projects
Experimental Graphic Design Projects
Technology Applied to Graphic Design
Production for Graphic Arts
Final Project
Final Project
Tutored Work Experience
Tutored Work Experience
PATHWAY SYLLABUS
Branding
Digital visual identity and communication
Innovation and Branding
Strategic Packaging
Graphics, Space and Branding
Digital
Web Optimisation
Digital Product Strategy
Internet of Things
Advanced Programming
Virtual
Smart Electronics Applied to Design
Digital Fabrication
Advanced Computer Art and Creative Programming
Designing User Experiences
Advertising
Marketing Applied to Advertising
Social Trend Research
Mass Media and New Media Communication
New Artistic Trends in Advertising
Here you can access the Study Plan of Higher Artistic Design Education.
Faculty
Aitor Baigorri Ozcoidi
Teacher
Diego Lara
Teacher
Fausto Galindo
Teacher
Javier Escorihuela
Teacher
Ángel Rodríguez
Teacher
Ana Martínez Fernández
Teacher
Ana González de la Peña Albacete
Teacher
Iñaki Domingo
Teacher
Luis López Ramírez
Teacher
Juan José López Espinosa
Teacher
Antonio Bartolo Hernández
Teacher
Clara Sancho
Teacher
Sergio García Leza
Teacher
Enrique González
Teacher
Lola Pérez
Graduated in Fine Arts and Graphic Design from the University of Granada and with a Master's degree in Design and Project Management for the Internet from ELISAVA (Barcelona).
Teacher
Inside the labs
+2
Photography Studio
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