20 IED (160 Horas)
In a key context of digital transformation in the daily and intensive use of the Internet, we have changed our consumption habits very quickly. Companies and institutions are aware of this and try to adapt to -or anticipate- this reality.
A program that establishes the conceptual foundations of the basic principles when designing the digital marketing strategy, understanding consumer behaviour and knowing how to act in the social environment of any company or institution, understanding new usage habits or instant messaging platforms. All of this framing important practical cases, guided by marketing professionals and digital conversion.
The level of automation and digitalization that digital marketing has achieved in the last 2 years leads us to conceptualize effective marketing as being led and managed by data, so this program will lead us to understand and implement the latest Data Driven Marketing techniques, which will allow us to design more effective campaigns based on user behaviour and data, the area of web analytics and campaign results, which form the cornerstone of the development of the program.
With its mixed format, this degree will allow all students to learn, participate and be part of the IED community in person, in physical and virtual classrooms, and remotely.
This IED Madrid postgraduate is based on the values of interdisciplinary training that will complement your previous knowledge and focus on enhancing your skills. In this way, you will achieve a unique profile in the job market and have an attractive CV.
• Provide basic, specific and practical knowledge to offer the necessary technical training so that students learn how to manage marketing and communication on the Internet and social media.
• Provide the basic knowledge to understand how Social Business affects all digital business processes and how to implement them.
• Get to know the basic principles of digital creativity and social media and its importance in an environment where singularity is fundamental to make any defined digital strategy relevant and attractive.
• Learn how to plan different digital marketing initiatives depending on the specific objectives to be achieved.
• Have an overview of the reality of the current digital environment.
• Gain the ability to conceptualize a digital marketing plan.
• Know and apply the basic principles of Data Driven Marketing, from web analytics to the importance of attribution models to define the most effective marketing campaigns for each segment of the public.
• Marketing Managers, e-commerce, SEO specialists and any other tool that relies on the digital environment.
• Account and Product Manager in a marketing department or advertising agency
• Social Media Manager within the communication or marketing department of a company or institution
• Social Media Manager in a communication agency or strategic consultant in social networks
• Advertising Creatives who need to know how digital marketing works and the new concepts of Social Business
• Digital and Social Strategy Designer in a new online business or e-commerce platform
• Freelance Online Planning Consultant
• Sales Manager, online sales
Marketing and Communication
Communication, Marketing and Advertising Management
Marketing and Communication
Event Design and Management
Graphic Design and Visual Communication, Marketing and Communication, Creative and Art Direction
Design and editing of art books
Passionate and hardworking professional in the fashion industry since 30 years, Alessandra Invernizzi is currently Senior Account Manager EMEA Wholesale Independents for one of the world leading fashion company: Burberry.
Students in their final year of the Bachelor of Arts, Bachelor of Arts (Hons), IED Diploma and Foundation Course in Global Design will bring their academic stage at the school to a close on 19 June at 6 pm at Aribau Multicines.
The World’s most prestigious award show in advertising, design and marketing for students awarded IED with two Bronze Awards in the 2023 Young Ones Student Awards
IED Barcelona installs solar panels on the rooftops of its Point One facility that will save up to 40% of electricity.
IED decided to reward those students who commit up front with a special Early Bird discount.
Memory, Transformation, Technology, Space and Materials. IED invites you to discover the links between between these powerful words and and the plentiful of events arranged for Milan Design week, the biggest annual design event in the world.
IED Barcelona students’ proposal to revitalise the commercial area of Paseo de Gracia will become a reality throughout 2023 and 2024.
After a very successful in person event we decided to expand the chance to have a friendly dialog with Rodion Usaev, IED Milano graduate in Product Design, who is an expert in the field of industrial design.
Italian Design Day 2023 theme is "The quality that enlightens" - Design energy for people and the environment
10 suggestions encapsulated in a manifesto designed by students for the entire IED community. Small actions and virtuous behaviour that are ironically transformed into everyday good practice.
57 scholarships to support young talents interested in attending a Master course in Italy or Spain.
How to offer a narration of your brand to the customer influencing the behaviors and habits of purchase
Fashion Marketing and how important is to know how to communicate a product.
Its objective is to promote local commerce in the city thanks to the transformative power of design.
IED Barcelona has been consolidating its position as a driving force behind innovation and social well-being through design education. "A collective dream" is a faithful reflection of this spirit.
One gold, one silver and several mentions for the campaigns of former Creative Direction and Communication Design students at the most important award in Italy dedicated to advertising creativity
IED Milano and IED Cagliari kick off the brand new course in Communication Design
44 Scholarships for IED Undergraduate and Foundation Courses in Italy and Spain
Different visual identities for a pilot project at the Palau de la Música Catalana.
On 30 September, 12 managers from large companies will meet online with students and lecturers to discuss a highly topical issue.
A Ministerial Decree has published the modalities for applying the provisions of the new law.
Next September 22nd & 23rd, IED will participate in the sixth edition of the Visual Merchandising Workshop Latinamerica with the experts Anna Sabater and Marc Guitart.
In October 2000, Queen Elizabeth II came to Milan and on her itinerary there was a visit to the Istituto Europeo di Design.
The event celebrating the Graduation Days of the Undergraduate Courses in Fashion, Design and Communication.
25 candidate Development Plans 18 admitted to the evaluation 8 Development Plans awarded
What are the consumption needs subliminally transmitted to us by horror films? How is a country’s branding constructed? How has interpersonal communication changed with the advent of new technologies and social media?
The four proposals, from the areas of Design, Management & Design Strategies, Fashion, and Visual Communication, convey the interests and concerns of a new generation of designers.
Shining a spotlight on failure: the campaign with which students Alberto Baesso and Francesco Fusi won a bronze medal at the famous competition was entitled “Invisible failures”.
Ilaria Legato, Coordinator of the Master Course in Brand Design and Management: Food, Wine and Tourism, is a professional specialised in brand and communication design in the food wine and tourism sphere for clients in the Florentine Restaurants world. She is founder of I food designer created together with the Italian Food Designer Paolo Barichella, an initiative focusing on national and international food and design projects.
IED Milano and IED Roma stand out at the important New York competition with their two campaigns for Whatsapp and Spotify.
The important global creativity and advertising contest rewarded the campaign that naturally aims to overcome taboos related to sexuality for people with disabilities.
IED is a partner of the European project of professional training aimed at the development of entrepreneurial skills and competences in young musicians who work in string quartets.
IED Roma and IED Milano are the undisputed protagonists in the Students category - winning first and second place respectively - at the ADCI Awards 2020, which is the most important prize for creativity in advertising communication.
A Golden School Trophy for the best school and a Grand Prix: IED Communication racks up awards in Salerno.