Future Advertising
Strategy, creativity and critical thinking to lead the new age of advertising.
Barcelona
ESP
IED Diploma
Language
Spanish
Start date
September 2026
Frequency
Full time
Fruition
On campus
Duration
3 Years
Course Coordination
Pol Alert Vendrell
Join the next generation of advertising sector professionals: restless, adaptable creatives with the ability to make a positive social impact.
The Diploma in Future Advertising focuses on creativity, innovation and social responsibility in advertising as a tool for change through critical thinking.
In line with changes in the advertising market, this programme prepares you in various key areas: technical skills, contextual understanding and creative strategies. You thus develop skills in advertising, graphic design or visual content creation by using traditional techniques and advanced technologies such as artificial intelligence. You similarly explore the study of complex social, cultural and technological dynamics that influence advertising, while at the same time generating innovative ideas and applying them to real-world projects.
With a focus on the individual, society and the planet, you learn how to develop campaigns that are not only effective, but also ethical and sustainable, and always with an eye to the future.
Information to decide
Become a disruptive advertising professional with the ability to develop innovative campaigns that will shape the future of communication.
The three-year Diploma in Future Advertising combines theory and practice, with an emphasis on collaborative learning, project development, workshop participation and real case studies.
It is therefore divided into five modules:
Craft: Essential skills to master all areas of creative advertising. The module includes technical and practical skills to implement ideas across many media and channels, communicate clearly with teams and clients, and lead creative projects.
Context: Knowledge and analysis of complex situations in the field of advertising and communication. Social, cultural and technological changes are explored in order to create more relevant, effective campaigns.
Creativity: Mastery of the creative processes required to create innovative, relevant work in the field of advertising. Original disruptive thinking is encouraged in order to stand out in the competitive advertising industry.
Project: Research and development of design and communication projects from a holistic, practical perspective. Collaboration in transversal teams and the integration of diverse disciplines are encouraged.
Workshop: Interactive practical workshop that addresses multidisciplinary topics in order to foster creativity and innovation. Research, experimentation and the presentation of innovative solutions are encouraged.
- Restless, curious people with a critical social vision of the world.
- Young people who feel a creative calling, even if their initial education is not focused on creativity.
- Young people interested in advertising, communication, design and new forms of digital and cultural expression.
This programme offers you a vision of advertising that focuses on finding solutions to communication problems that do not yet exist or that we cannot yet imagine.
The course provides you with a holistic understanding of complex problems, enabling you to design solutions that are deeply sensitive to individual needs and capable of addressing wider systemic challenges. You gain a solid grounding in the world of communications and master essential resources (copywriting, rhetoric, graphic design, typography, motion graphics, etc.).
Alongside technical abilities, you develop skills in critical analysis, creative and lateral thinking, leadership, and project management skills. Another highlight of the programme is its focus on emerging trends and futurology, combined with mastery of the latest technologies, such as AI and video production using software like Unreal Engine.
Certain key subjects are taught in English and you have the option of completing your final project in this language, preparing you to compete effectively in international markets and significantly increasing your global opportunities.
By the end of your studies, you have a professional multidisciplinary portfolio that gives you a tangible competitive edge in today’s job market.
You can choose from a wide range of professional roles: creative direction, art direction, consultancy, copywriting, content creation, creative strategy, creative team management, etc.
Syllabus
Context
Digital Sociology
Protest Movements
Culture from the 19th, 20th and 21st Centuries
Advertising Past, Present and Future
Marketing and Communication (taught in English)
Craft
Graphic Design (Photography, Typography, Composition, Software)
Image Creation
Project Management
Innovation in Communication and Business
Creativity
Creative Thinking
Creativity 1
Copywriting 1 (taught in English and Spanish)
Creativity and Copywriting
Workshop
Interdisciplinary Workshop
Context
Digital Ecosystems
Creativity as a Force for Good (taught in English)
Media Planning
Market Research
Creative Agency Management
Craft
Video + AI Image
Graphic Design and Art Direction
Strategic Planning
Creativity
Creativity 2
Copywriting 2 (taught in English and Spanish)
Futurology
Stand-up Comedy
Debate (English)
Protest Identity
Proyecto I
Interdisciplinary Project
Workshop
Interdisciplinary Workshop
Context
Post-Truth Studies
Craft
Formal and Academic Writing
Presentation Skills (taught in English)
Leadership
Proyecto II
Final Project (taught in English and Spanish)
Workshop
Workshop
Faculty
Course Leader
Pol Alert Vendrell
Teacher
Borja Martínez
Graphic designer
Teacher
Domestic Data Streamers
Creative studio
Teacher
Fardoe Ruitenberg
Creative director at Vasava
Teacher
Rory Lambert
Creative director
Teacher
Valerio Monopoli
Typographic designer
Teacher
Ane Guerra
Journalist
Teacher
David Miró
Expert in digital marketing, media and content business models
Teacher
Gabriel Ventura
Poet and interdisciplinary artist
Teacher
Guillem Pujol
Philosopher, political scientist and media director
Inside the labs
+2
Media Lab
+2
+4
Design Labs
+3
Hybrid Lab
+2
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