Digital Art Direction
Creating and conducting orchestras across digital experiences for Brand, Art and Entertainment
Rome
On campus
ITA
Master
Language
Italian
Start date
January 2024
Frequency
Part-time
Fruition
On campus
Duration
1 Year
Course Coordination
Max Giovagnoli, Andrea Caperni
Price
12.600 €
Learn how to design visual and interactive projects, interfaces, applications and communication campaigns with the Master's Course in Digital Art Direction at IED Roma
Gain insight, solid technical skills and the ability to experiment with creative and technological solutions to develop new media content, works and experiences.
The Master's Course in Digital Art Direction at IED Roma will help you develop the skills you need to deliver the right mix of aesthetic taste and effective brand/market solutions, as you coordinate the different areas involved in creating visual and audiovisual identities.
Information to decide
Designing, producing and managing projects with innovative visual identity.
The Master's Course in Digital Art Direction at IED Roma consists of lectures, practical sessions, project work and interviews with industry professionals, combined with a variety of workshops where you will be able to develop strong project management and executive production skills.
You will learn how to build and expand your personal new media creativeness. This will be your main tool to understand how important it is to take different perspectives and ways of thinking into consideration: the more you have, the more you develop taste and design skills.
This Master's Course seeks to train up knowledgeable, technically prepared professionals who can create and manage complex projects and campaigns integrated into new media.
The Master's Course in Digital Art Direction at IED Roma is designed for those like you who have always wanted to lead creative digital projects but are not happy with the technical skills acquired so far on your studies. This programme is just for you if you are looking for a new type of training that will allow you to make your dream come true.
It is intended for students with undergraduate education in the areas of Communication, New Media, Film-making and TV, Branding, Art and Graphics. Good knowledge of static graphics programmes will be a prerequisite.
The Master's Course in Digital Art Direction at IED Roma provides hands-on training and a great opportunity to approach right away the world of work, with our partner companies being constantly involved in project design activities, thus providing prompt feedback to students in the classroom. To some extent, attending this programme is something like doing a digital internship.
It will be hard work, but your achievements will be the results of your efforts straightaway, and you will have the opportunity to exchange ideas with your colleagues, including on planning sessions and when your lecturers are not present. You will learn through the power of team work, on a peer basis and very hands-on.
You will only learn from the best faculty and industry partners who work daily within the world of entertainment, be it film making, branding, art, fashion, publishing and creative industry distribution (festivals, comicons, scheduling, toy, gadget and licensing markets).
Syllabus
Study programme
On your training path, you will become familiar with knowledge and tools of Art Direction, Marketing & Advertising, Production Management and Design, across a variety of application areas.
The last months of your training will be focused on the Final Dissertation, which will involve the development and management of a multiplatform creative project based on your own original ideas.
Faculty
Max Giovagnoli
Transmedia Storyteller, Story Architect, Media Designer
Course Coordinator
Andrea Caperni
Design Director at Sketchin
Course Coordinator
Dario Cevoli
Giovanni Campus
Eva Carducci
Francesco Giuliani
Art Director
Valentina Moroni
Visual Merchandiser and window dresser
Irene Gambelli
Alessandro Risuleo
Franz Rosati
Electronic Musician, Sound & Visual Artist, Creative Technologist
Patrizia Boglione
Creative Director at Translated
Maria Grazia Cilenti
Design Director
Ilaria Merola
Giusy Santoro
Marketing Director
Letizia Geron
Film Marketing Manager
Martina Carta
Vito Iorio
Sara Lecci
Stylist consultant and Personal shopper
Lorenzo Terragna
Orfeo Quarenghi
Projects
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