Start date

January 2025




On campus


5 Months

Course Coordination

Alessandra Cortese, Sara Lecci


2.800 €

Your career in the world of image and fashion begins here: specialise in Personal Styling with more advanced skills in order to meet the demands of today's job market.

 “Fashion fades, only style remains the same”, said Coco Chanel. However, how do you find your personal style? Become a Personal Stylist to help your customers find their own.

Would you like to work in the field of fashion, styling, or image communication? Personal Stylists assist professionals and brands in defining and enhancing their image. Furthermore, they work with fashion houses, magazines, offline and online media, e-commerce platforms and advertising agencies, as well as bloggers and celebrities. These professionals are in high demand in shops, particularly those that sell online and are experimenting with new styling strategies, fashion advice, and personal shopping.

In this course, you will gain all the tools you need to be successful in this multifaceted role, learning both theoretical and technical skills through exercises in the photo studio, sales simulations, and the creation of materials such as lookbooks.

Information to decide

Become an expert in trends, shopping, clothing and beauty

The course is divided into several modules, beginning with the technical basics of image consulting to identify the morphological strengths and weaknesses of the subject. As a result of dedicated workshops, you will be introduced to the world of colour analysis and be able to identify which palette of colours best complements the natural colours of each individual. You will learn about the symbolic meanings of colours and how they impact communication and purchasing decisions.

You will study basic photographic techniques and the fundamentals of the history of fashion photography, as well as acquire art direction skills to create fashion videos.

You will also gain an understanding of how to create effective and engaging content on social networks in order to promote the Personal Stylist profession in a dynamic manner and in accordance with current trends.

As a part of the final test, you will be able to put all the knowledge you have acquired into practice. In fact, you will develop a themed project that corresponds with a photo and/or video shoot.

The course is aimed at different categories:

-        Students from fashion and design-relatededucational backgrounds.

-        Students from various educational backgrounds with a keen interest in fashion, a passion for shopping and style, and a curiosity about the market, and both social phenomena and behaviour.

-        Distribution network professionals who wish to specialise further in their field.

Why choose this programme

Currently, Personal Stylists are highly sought after by entertainers as well as professionals seeking comprehensive and professional guidance for establishing or renewing their image. 

Interpreting style and trends may seem simple. However, to become a true expert, it is important to combine knowledge from multiple fields, including fashion trends, personal colour analysis, colour psychology, and digital communications.

The training combines a theoretical part in which the cultural and interpretative bases of the subject matter are examined, with a practical section that imparts the necessary design and workshop skills. The lecturers are professionals and experts from the beauty and lifestyle sector who share their knowledge and experience.

You will be able to enhance your online personal branding in order to establish yourself as an industry leader


From fashion cultures and subcultures to buying principles, photo-video techniques, and shopping experience knowledge: a comprehensive training programme to become a qualified and competent Personal Stylist.


Alessandra Cortese

Fashion Designer, Personal Stylist, Personal Shopper

Course Coordinator

Sara Lecci

Stylist consultant and Personal shopper

Course Coordinator

Giovanna Di Lisciandro

Stefania Felice