Language

Italian

Start date

November 2023

Frequency

Evening

Fruition

Blended

Duration

7 Months

Course Coordination

Andrea Toso

Price

3.150 €

A course that will allow you to delve into the most effective communication tools, and create a strategy to engage with your audience

For employment opportunities with communication agencies, marketing and external relations departments, and digital marketing agencies. 

Today, more than ever, strategies that are consistent with brand identities must be planned through the coordinated use of various means of online communication.  

The Digital Communication course gives participants the opportunity to learn effective strategies and techniques for creating engaging and persuasive digital content designed to capture the attention of their target audience. 

Information to decide

Learn the fundamental techniques and languages of digital communication

The course offers participants the opportunity to meet and learn about various professional figures in the industry, including Digital Strategists, Copywriters, Creative Directors, Digital Communication Specialists, etc., and aims to provide them with a solid basic knowledge of the rules of digital communication and marketing, as well as its various touchpoints, including social media, websites, e-mail, apps, and many more. 

Following an introductory overview dedicated to the fundamentals of communication and marketing, user experience design, and advertising, the topic of social media will be studied in depth, with a focus on the roles of Social Media Manager and Art Director. Finally, the basic concepts of web marketing and the various copywriting techniques will be analysed.  

This practical and application-oriented course is intended for recent graduates in the fields of marketing and communication, as well as professionals already active in the relevant fields who want to expand their digital skills.  

Here are the 3 reasons why this course is one of the most popular IED training programmes: 

·        The course offers a balanced combination of theoretical insights and practical exercises, with the aim of providing a comprehensive training programme that can be immediately applied in the desired field; 
·        The participants are taught by lecturers with expertise in the fields of communication and marketing, who work for prestigious companies; 

·        Participants will have the opportunity to meet industry professionals, like: 

1.               Alberto Barile, Chief Operating Officer/COO for Torino Football Club S.p.A. 
2.               Massimo Canducci, Chief Innovation Officer for Gruppo Engineering 
3.               Marco Mazzaglia, Lecturer in Game Design and Gamification at the Polytechnic University of Turin 
4.               Jacopo Morini, Creative Director and Head of Branded Content for Armando Testa 

Syllabus

The programme consists of 3 separate modules, each dedicated to different topics, such as basics of digital communication, social media, and digital marketing. The modules will be complemented by speeches on various topics.  

Faculty

Andrea Toso

Course Coordinator

Mariligia Di Stasio

Digital Communication Strategist, Consultant, Trainer

Fabrizio Furchi

Serena Fasano

Gaia Giordani

Copywriter and Digital Strategist

Ella Marciello

Sara Arrigone

Ph D., Marketing & Communication Advisor & Trainer

Pietro Izzo

Dario Digeronimo

Alessandra Petromilli

Enrico Sola

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