Museum Experience Design

Master Courses - Florence

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2nd edition - the Master in Museum Experience Design has the objective to train museum professionals able to design journeys and programmes aimed to the audience engagement and audience development in different public categories, for museums and cultural institutions. The course provides specific skills about museum design, communication applied to culture, mediation and communication techniques to promote cultural heritages. 

The students are required to go beyond the classic educational approach and learn to design multidisciplinary museum journeys with new immersive technologies. 

The outgoing professionals can work in public and private cultural institutions as mediators for the Cultural Heritage or as Designers of Educational Services. 

  • Start date
    November 2020
  • Duration
    6 months
  • Attendance
  • Language

Who it is addressed to - The Master is addressed to graduates in Cultural Heritage, Educational Sciences, Letters, History, Philosophy, Anthropology or Academy of Fine Arts. Those who have gained previous experience in the field by collaborating with museum institutions or cultural associations can be admitted as well.

Methodology and structure - Through a strongly laboratory-based didactics, the training course aims at the construction of museum experiences and educational projects. Structured according to five thematic modules, the Master alternates theoretical lessons with workshops. Theoretical lessons introduce students to the tools of interpretation and communication used in the artistic-museum field. Workshops provide an opportunity to experience the planning, organization, management and evaluation of educational projects and edutainment, also thanks to the collaboration between IED Florence and museums and institutions in the area.

Moreovere, there will be workshops and visits at public or private institutions, museums and foundations, offering students the opportunity to get in touch with the best practices of the national territory. An entire module will be dedicated to museum accessibility.

Some of the lesson will be held in English and will be dedicated to urgent international programs, professionalism and themes within the museum experience.

The Final Thesis will consist in the design of a path and/or museum experience, developed from briefs provided by partner institutions. The results of the project will be presented to the clients during the discussion at the end of the course.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Valentina Gensini - Course Coordinator

Valentina Gensini - Course Coordinator
Art historian and curator. Since 2005 she has been focusing her work on Museum Studies with an appointment at the Florentine Superintendency in the Galleria d’Arte Moderna of Palazzo Pitti. Since 2007 she has served as a consultant for the Palazzo Strozzi Foundation in Florence, where she curated the international project Green Platform. Art Ecology Sustainability in 2009. In 2010, she was member of the Cultural Commission for selecting projects for the Estate Fiorentina festival organized by the City of Florence. In 2011, she was the Artistic Director of the Notte Bianca in Florence, entirely dedicated to the contemporary arts. She curated the section of Visual Arts for the Fabbrica Europa Festival in 2012. She is currently Scientific Director of the Museo Novecento, and the Artistic Director of Le Murate: Progetti Arte Contemporanea, a civic center for the contemporary arts.