Fashion Marketing and Communication

Undergraduate Courses - Milan

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The completion of the BA (Hons) in Fashion Marketing and Communication is a valuable addition to one’s professional skill set and is made for those who have high personal objectives: developing creative talents must be the first step in becoming a specialist in this field, strengthening one’s project development and technical skills in order to feel confident about having a complete understanding of the economic environment, to judge its strong points, as well as to segment and monitor the market.

The course offers the opportunity to deepen the study of Marketing or Communication Techniques and Strategy.

Career opportunities - Fashion Buyer, Fashion Product Manager, Retail Specialist, Fashion Brand Manager, Fashion Consultant, Trend Forecaster

The Bachelor of Honours Degree is validated by the University of Westminster and it is not recognised by MIUR, the Italian Ministry of Education. Therefore, its acceptance for further studies is at discretion of all the other Academic Institutions, according to the single national laws.​

  • Start date
    October 2019
  • Duration
    3 years
  • Attendance
    full-time
  • Language
    English

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Graduation time at IED on the roads of social impact, sustainability, technological innovation and quality of life. Check out how education is working on these essential topics in the largest creative laboratory in Italy.

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Get an insigth into the creative professions: Fashion Marketing Expert

Contest – Professionals involved in fashion marketing are demanded to have a highly developed cultural background and high esthetic sensibilities, as well as the creativity needed to develop new ideas in order to promote the growth and constant renewal needed in a fashion company. In the world of fashion, the marketing department is of utmost importance: analyzing the market, tendencies and lifestyles, helping to guide the company in their approach to the public, planning and organizing the production, product launches, communication strategy and distribution of the collections.

Methodology and structure  - The BA Honours Fashion Marketing and Communication course is designed to encourage new perceptions and enhance understanding and involvement of the student on numerous levels, not only to ensure that they are provided with advanced technical knowledge and techniques but also the other skills necessary to achieve a high level of professionalism and be able to compete in the fashion marketing and communication industry upon graduation.

Fashion Communication means create and manage an integrated communication strategy, manage an ad campaign, deal with the media and relationships with those operating throughout the sector, organize events and fashion shows, but also be able to plan and implement a launch plan for a product, a designer or a brand.

On the other hand, a Fashion Marketing Manager trained in IED is a professional that focuses on publicizing and increasing awareness of a particular brand, such as designer labels or department stores.

 

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Enrico Torboli - Course coordinator

Enrico Torboli - Course coordinator
Management Consultant with extensive experience in academic fashion marketing courses, upmarket female publishing, consumer editorial marketing, multimedia platforms, strategic marketing. He was previously engaged in the fast moving consumer goods (Italian dairy and shelfstable products). In the last 17 years, he's been working for leading publishing houses such as Rizzoli Media Group, Condé Nast Publications and Hearst magazines as Group Publisher or VP Sales and Consumer Marketing.

Manuela Sacco

Manuela Sacco
PhD in marketing, she has over 20 years’ experience as Market Research Director, working in Italy and abroad for several multinational companies, such as Coats Patons, Levi’s, Gillette Group. Pioneer in the use of specific methodologies for the study of in-store consumer’s behaviours. At Envirosell she led research projects for international customers such as Adidas, CocaCola, Coin, Dior, Ikea, Nike, Oviesse, Philip Morris, Selfridges, and Starbucks.

Francesca Ballini

Francesca Ballini
After studying Languages and Foreign Literature and the Hindi language, she directed the communication for designers such as Sergio Rossi, Piazza Sempione and Etro. Then, she founded her agency in 2004, collaborating with brands including, Missoni, Della Valle, John Varvatos, Allegri, Maliparmi and others for many years. Today she deals with ethical marketing in the fields of fashion, design, art and lifestyle and through different forms of contemporary relational art, contemplates and creates new forms of communication strategies.

Matteo Zanibon

Matteo Zanibon
Graduated in Psychology at the Catholic University of Milan and specialized in Psychology of Consumption and Advertising, he is currently Account Manager in the Consumer Experience Area in GfK, an international market research Company with headquarter in Nuremberg. He’s key account of some of the main company Clients across various business industries, his activity consists mainly in providing to Clients support and insights, managing and developing the best research solutions. He has a long experience in various market research areas, both qualitative and quantitative.

Caterina Migliore

Caterina Migliore
She has gained significant experience in the Design and Product Manage- ment of casualwear, jeanswear, underwear and beachwear for several Italian companies and brands, such as Benetton Group and Cerruti, Vintage 55 and Sergio Tacchini She’s currently working as Product Manager for Napapijri.

Erika Serafin

Erika Serafin
Graduated in Fashion Design, she has been working in the Design Departments of various Brands such as Versace, Missoni and Champions for 15 years.She is currently working as freelance Counselor and Career Counselor and she teaches at several Italian and international foreign academies.

Fabio Foschi

Fabio Foschi
Degree in Chemical Engineering from Politecnico di Milano, developed managerial experiences in different industry sectors: chemical, automotive, textile, fashion. He is dedicated to providing consulting for Oaktree Consulting, the company he founded. He also held the role of Director at several companies and is currently a Board Member of the Fondazione Biella Master Fibre Nobili.

Veronica Foschi

Veronica Foschi
She graduated from Polytechnic of Milan in Industrial Design with a Final Project about the definition of new communication languages. She has always been working in graphic illustration and photography.

Paolo Consaga

Paolo Consaga
After his Photography Graduation in Milano and a Bachelor of Fine Arts in Vancouver (Canada), he started a collaboration at Istituto Europeo di Design as Fashion Photographer in 2008 and as Professor in 2010. He has been working beside fashion photographers since 2007 for look-books and magazines. From 2008 to 2010 his work also focused on private portraits for public figures and music bands. In 2009 he was part of the communication team for the ZonaTortona event held during the Salone del Mobile in Milano. He works as accredited Photographer for ICML Conference in Lugano (Switzerland), IF Innovation Festival in Milano and several musical and dancing performances in Bari. He also holds a Level I certification for Final Cut Pro 7.

Michele Guazzone

Michele Guazzone
Upon graduating in Sociology at the University of Turin, he worked in the socio-semiotic research field as a member of the observatory of trend research of the communication agency Matica. At the same time, he worked for Label, a quarterly publication dealing with contemporary art, architecture, fashion and design, focusing on both the editing and the publication of a few articles on theater and cinema. He collaborated with the graphic design and communication studio Bellissimo, supporting the organization of events related to design and contemporary art as well as Club to Club, the electronic music festival in Turin.

Giulia Smith

Giulia Smith
After an experience at Bottega Veneta, Giulia has been PR and communication Manager at Vivienne Westwood for several years. She has worked with Vanity Fair Spain and is a consultant for numerous labels at international level. She has a degree in fashion design and has followed specialized courses in styling. Giulia is currently working with some of the most prestigious agencies of events and communication as Maximilian Linz Press and PR and Studio Luisa Bertoldo.

Gaya Calabrò

Gaya Calabrò
She entered the world of fashion as Buyer for prominent Italian and international companies. She is specialised in eFashion and eCommerce strategies and collaborates as Buying and eTailing Consultant.

Francesco Tombolini

Francesco Tombolini
Long time veteran in the luxury fashion arena. Since the 80's a winning series of experiences and challenges in the industry with a full dedication and attention to emerging markets and innovative business models. With significant experience in omni channel. Fashion educated and not contaminated, naturally driven to interact sharply through physical and digital ecosystems. Well trained into all product categories and product gender. Team player, inspired, simple.

Daniele Perra

Daniele Perra
Journalist, Art Critic, Curator and Strategic Communication Advisor. He writes for ARTRIBUNE, GQ and others. He has been Media Strategist for FONDAZIONE MODENA ARTI VISIVE; Head of Communications at the Pecci Centre for Contemporary Art in Prato; Strategic Advisor for Media and Communication at the MalmöKonsthall in Malmö; Head of Communications at TBA21, Thyssen-Bornemisza Art Contemporary, Vienna. Among his many collaborations, he recently curated the artist-in-residence programme titled Etna rêverie that took place on the Etna active volcano in Sicily.

Barbara Giannelli

Barbara Giannelli
Expert on licensing management. Founder of Studio Giannelli, consulting firm on licensing and brand development strategies. After working in a marketing research and consulting company, she has worked as Licensing Manager Assistant at GIORGIO ARMANI in Milan for five years, and then Licensing Manager at KRIZIA for three years. Lecturer and author of Licensing in the fashion industry – Evolution, criticality and prospects, published by Etas Rizzoli.

Marielle Pesant

Marielle Pesant
B2C/B2B Marketing and product Management Expert, she worked for High Tech, Retail and Apparel. She started at Lectra's Canadian subsidiary as a technical sales representative and then became International Technical Sales Manager. She has always been passionate about technology and product development.  

Allegra Marzorati

Allegra Marzorati
Graduated in International relations, with a Master in International Business at Taipei University and a Master in Marketing and Communication. She has been working for an important Retailer of Italian DesignFornitures, Chingshan, which was dealing brands such as Poliform, Cassina, Molteni & Armani Casa, being the main contact between the brands and the Showroom. In 2011 she started her career in L’Oréal in the luxury division, working for different luxury brands such as Armani Beauty, Kiehl’s, YSL Beauty.

Bav Tailor

Bav Tailor
She has a BA of Hons in Business Economics from Kingston University ( UK ), and a Masters in Fashion Marketing Management from IED, while in 2013 she graduated in Fashion Design at IED Milano. Bav is the founder and creative entrepreneur of her eco-sustainable luxe womenswear Brand BAV TAiLOR, selected by Camera Nazionale Moda Italiana and Vogue Italia as a Vogue Talent for Sustainability. Past experiences include working for OutThere Creative Agency, Pomellato within the PR team and Valextra co-ordinating the visual merchandising and marketing of the brand for 9 years.  

Marco Mucig

Marco Mucig
Director, he is keen to work on high profile productions where his ideas can become reality and he always looks for experience where creative initiative, ideas and enthusiasm would allow him to progress. So far I’ve been working with clients such as Nike, Bulgari, Technogym, Gas Jeans, Le Coq Sportif, Moleskine, T Magazine, Dainese, Timberland. His work has been featured on Hypebeast, Highsnobiety, Motionographer, It's Nice That, Boing Boing, Icon Design, Notcot.

Antonio Giacometti

Antonio Giacometti
He’s a nomad trends researcher who travels around the globe with his camera. Coincidence is his main inspiration. Photography has became a fundamental resource in his professional life and the best way to share his latest discoveries. Having a high interest in fashion and arts, he is always experiencing different aesthetics and technics to comunicate his thoughts and feelings. He is also engaged in social-responsibility programs.

Guia Rossi

Guia Rossi
She is a professional Journalist and Fashion & Design Editor. She collaborates with several fashion magazines and design of Condé Nast, Hearst Magazine Italy, Cairo and Mondadori. The experience in the field of digital cinema, interlaced fashion, represents an important segment of her current research in multimedia.

Silvia Casaluci

Silvia Casaluci
Recruitment and People Development Expert in the field of luxury, she worked as Senior Associate at Kilpatrick and she has been Human Resources Director at Lindt & Sprungli Italy. She has developed her career in two main business: Luxury and FMCG at International level: Italy, Central Europe, Asia.

Sara Bellani

Sara Bellani
Senior professional with proven strategic marketing experience in Lifestyle brands, covering international roles in Product Innovation, Brand management e M&A for multinational corporations in FMCG and High Tech industries such as Unilever, Sony, Coca-Cola. In 2016 she founded Winewin, a private consultancy firm aimed at supporting winemakers brands in defining and pursuing their own business strategy. She also collaborate with Mondadori Electa on publications related to the wine sector.

Riccardo Conti

Riccardo Conti
He is an Art Critic, Independent Curator, Teacher and Academic of visual and video culture. He collaborated with different magazine such as Exibart, Urban, Vogue, Officiel Hommes, Cross, and he’s been Art Editor for the fashion magazine Rodeo. He’s currently contributing writer at VICE Italia, Vogue.it, L’Uomo Vogue, Prismo, i-D Italy and Flair. He is authoring TV programs like Life Sharing and Houdini- art noises for communication group YAM-Endemol.

Vashti Ali

Vashti Ali
Editor and Art Writer. Graduated in Art History and Theory at the University of Sydney with a Master degree in Theatre and the Visual Arts. She interned at Peggy Guggenheim Collection and held a position as Exhibition Researcher at Fondazione HangarBiccocca in Milan. She has been Web Editor for Nero Magazine located in Rome, assisting in the management and organization of web content. In 2017 she relocated to Milan where she worked consistently in the publishing field. She is currently working for the magazine Cura and online magazine Momentum.