A team of students from the Communication School of IED Milan was awarded in New York for the projects "The Jolly Jelly" and "Vaselens." IED Milan was the only school to be recognized.
IED Milano wins gold, silver, and bronze at the 2025 Young Ones Student Awards
Date
13 May 2025
The Young Ones Student Awards, a creative competition organized by The One Club for Creativity, aims to identify the best young creative talents from around the world across various creative disciplines. For this occasion, the organization challenged the students of the Bachelor of Arts in Communication Design at IED Milano to create a strategy for the Vaseline brand.
IED Milan was the only Italian school to be awarded. The concept focused on finding a simple way to reach a technological and demanding generation: Gen Z.
A total of three awards were given: a gold for the Vaselens project, a bronze and a silver for The Jolly Jelly, and five additional merit awards.
Vaselens is a project created by students Alberto De Maria, Lorenzo D’Ercole, Aurora Fabbri, Federico Galletti, Gaia Ghidoni, Francesca Guglielmo, and Annamaria Ciuffreda. The project aims to transform Vaseline from an underrated product into an icon of life-hack culture. Keeping in mind that this generation explores the world through technology, the idea was to use Google Lens to reveal the endless uses of Vaseline in everyday life: when users scan objects with the app, Vaseline appears as the first solution, suggesting a creative use for each item.
The Jolly Jelly, on the other hand, is a project created by students Alessandro Ciavarelli Macozzi, Paolo Lancellotti, Sara Longoni, Arianna Mallone, Roberto Schettino, Federico Testa, and Antonio Zampaglione. It is a campaign that tells the 101 uses of Vaseline through 101 brands, 101 packaging designs, and 101 advertising campaigns. Each product is actually a disguise, each ad a performance: behind it all, always and only Vaseline, to demonstrate that the most useful product is the one that already exists.
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