Global Design

Summer and Winter Courses - Barcelona

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What has not changed over the years is that personal struggle each illustrator endures in trying to express content in his or her work. Developing a personal style is based on two demanding processes: being able to take creative risks and learning a fundamental ability - drawing. Illustration has been around for a long time and since the appearance of digital programs, this art form (if we can call it that) has diversified itself and helped open the door for new creative jobs in many different areas (Internet, television, publishing, medicine, sciences, newspapers, theatre, magazines, cinema, corporations, advertising, etc). 

The fast paced evolution of new technologies has provided us with extraordinary tools for exploring visual creations unimaginable two decades ago. This extraordinary and magical technology at our disposal is indispensable now and for future illustrators. But in spite of all this, we must not forget what is required for a solid artistic base - drawing. The art of illustration requires, from the first sketch on paper - to the digital elaboration and printing, a solid drawing education and a concrete reflexive depth receptive to symbols and cultural archetypes that surround us. The three objectives of any graphic artist today are: to be able to tap into that broad contemporary iconographic repertory and develop a personal style of expression, become a talented draughtsman, and finally to train a special intelligence for transforming original ideas and symbols into visual metaphors.

  • Credits
    10*
  • Start date
    July 2019
  • Duration
    4 weeks
  • Attendance
    part-time
  • Language
    English

Objectives

- The course helps prepare students to learn to confront the creative challenges  of elaborating illustrations with content and form.

- The course covers two parallel processes: firstly, developing the dexterity of drawing in each of the course projects, from the beginnings in brainstorming sessions, with thumbnails, to later finished hand made illustrations; and secondly, developing each student’s work with content and meaning; its elaboration with visual metaphors and creative invention.

- The course stresses the importance of content and meaning in image making. That is why it contains classes that analyze myths, archetypes, and symbols. These empower us with an ability to communicate with images, and are found everywhere in a broad cultural realm of our society.

- The course invites student to experiment with different traditional artistic materials and handmade techniques, and also create work with an emphasis on personal style.

Methodology

The course begins with a brief history of illustration. And also with an analysis of the theoretical and symbolic sources that provide us with conceptual tools for interpreting ideas with images. These help find the solutions for better developing imaginative projects. After that, students attend workshops that introduce basic important illustration materials and techniques: pencil, watercolor, and collage. These techniques are worked in project-workshops with an emphasis on the many possible professional applications in areas such as fashion, publishing, children’s stories’ books, etc. These workshop sessions rely on two important dynamic illustration work aspects:

- Drawing on physical supports such as paper, and d iscovering the major creative differences this marks with digital creations processes and their own limitations.

- And of course projects! (differents projects with daily exercises, weekend work and a final project).

Coordinator

SUSANA ZARCO

Interdisciplinary designer. Since 1999 she has been collaborating with Emiliana Design Studio in multidisciplinary project development, particularly those regarding design and coordination of exhibitions. She creates in 2006 the studio and brand Lots of Loops, and since 2011 she’s running the Barribastall project, developing creative activities for educational associations through the workshop format. She’s currently teaching at IED Barcelona, coordinating the One Year Global Design and The Summer Course in Global Design, she’s also teaching in Workshops and Masters Courses.

 

Duration and frequency:

1st of July 2019
Frequency: 4 weeks - 5 mornings per week 
Timetable: Monday to Friday from 9.30 a.m. to 2.30 p.m.

 

* The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master  program adopts a credit structure that follows the European Credit Transfer System (ECTS). IED Master only awards its own private degrees.