Product Design offers a formative path that teaches students to comprehend and anticipate the demands of the market, by negotiating with business intentions and translating them into a properly defined project that can be manufactured. It emphasizes the importance of the concept, in order to predict consumption trends and styles, based on an understanding of the demands of the market and social needs.
The course also gives the students a knowledge of production materials and technology so that they can bring their projects to life. In addition to a theoretical understanding of the project, the students focus on analysing technologies, function, ergonomics and usability.
The first year of this degree is focused on acquiring basic concepts of design, culture and project methods. Students learn to dare to create and communicate.
The second year is concentrated on developing one’s own creativity individually, and starting to study the speciality tools, such as: modelling, productive, mechanical and digital systems, sketch and storytelling, Rhino, Cad and communication using Illustrator, Photoshop and oral communication.
The third year means the beginning of collaborations with companies and new, more technical and complex projects, with prototypes and real costs. Work is developed in transversal teams composed by students of Product, Interior and Transportation design. In addition, new materials will be studied such as sustainable or technological materials, nanomaterials, etc.
During the fourth year students take a compulsory intership in a company and each one chooses a professional profile. Creative management acquires a great relevance through project management and rethinking, modifying and refining projects to respond properly to users’ and market’s needs. Lastly, the degree final project is developed in collaboration with real companies, where prototypes are produced. In successful cases, those prototypes will evolve and manufacture to be launched into the market.
- Self-employed designers, design departments, marketing, colour&trim or innovation for companies and design, engineering and architecture studios
- Product Manager for companies working on innovation and strategy
- Creative and art director in advertising agencies, research departments in companies and institutions