The Undergraduate Degree in Graphic Design, majoring in Motion Graphics and Video, provides offers an education on the creative processes of investigation, interpreting, conception and production with the objective of communicating, embellishing and finding innovative solutions for a product, a brand or a space using audio-visual pieces. The project culture is the driving force of didactics, based on experimental learning through assignments from real companies.
The first year of this degree is focused on acquiring basic concepts of design, culture and project methods. Students learn to dare to create and communicate.
As from the second year, the necessary technological and project managing tools are explored, to communicate simple and effective visual messages through the development of the own creativity and interdisciplinary methodological processes. Students concentrate on acquiring knowledge on Adobe Photoshop, Adobe Illustrator, Adobe After Effect, Apple Final Cut, etc. Also, there is an emphasis on knowledge of human anatomy, the differences in narrative language depending on the animation techniques, and postproduction for motion graphics.
In the third year students begin to contact with companies and also to develop more technical and complex projects, with prototypes and real costs implied, in addition to designs for corporate identity, packaging and signage, and also a spot and a short film with sound.
During the fourth year students take a compulsory internship in a company and each one chooses a professional profile. Creative management acquires a great relevance through project management and the capacity of implementing the knowledge acquired in the previous years. They develop a visual installation and broaden their knowledge on advanced software to improve postproduction for both video and sound. In the end, the degree final project is developed in collaboration with real companies, where prototypes are produced. In successful cases, those prototypes will evolve and be manufactured to launch them into the market.
Duration: 4 years
Start: September 2020