Fashion Trend Forecasting
Florence
On campus
ENG
Master Programs
Language
English
Start date
November 2024
Frequency
Full time
Fruition
On campus
Duration
9 Months
Course Coordination
Alberto Caselli Manzini
Price
24.000 €
Find out the current facilitations
Uncover and effectively communicate the potential of future fashion trends through hands-on market research and data visualization tools.
Channel your inner visionary and cultivate your passion for fashion in the land that has brought about some of the most cherished names in Italian Fashion, such as Gucci, Pucci and Ferragamo.
Understand and investigate the innovation drivers of today’s society and transform them into a trend forecasting strategy. The Master in Fashion Trend Forecasting combines research and practice to simulate the realities of the fashion industry through a project-based approach.
Students will analyze the market and study the most important trend forecasting processes through relevant case histories and workshops. Students will also have the opportunity to immerse themselves in prestigious company visits, coming into direct contact with a variety of professional figures from the local fashion scene.
Information to decide
Cultivate your creative and analytical skills through a course that balances research tools and theory with practical applications on how to predict future fashion trends.
The IED Master in Fashion Trend Forecasting is founded on a theoretical-cultural approach that integrates qualitative and quantitative research techniques, allowing students to deepen their understanding of the fashion industry, its links to related creative fields, market demand, and consumption habits.
Students will learn to effectively express their ideas and communicate their research findings, creating convincing and visually compelling presentations capable of directing important business decisions in a sector with increasingly complex dynamics.
The course’s final project will see students developing a professional trend book for a real partner company using their acquired analytical and perceptual skills to satisfy the assigned brief.
Considering the wide range of cultural, numerical, and visual aspects of a trend, this Master is open to all students interested in entering the world of fashion, with a passion for novelty as a common denominator. The course has been designed to prepare students for careers in Trend Forecasting, Cool Hunting, or Research Development roles. The skills and competencies acquired in this program may also be fundamental if students wish to consider a career as a so-called Futurologist or if they are willing to consider job positions in the consultancy industry.
The purpose of this course is to provide visionary thinking and innovation by bringing together different areas such as fashion, society, art, music, and lifestyle in order to provide
an in-depth analysis of current market size and trends.
As a means of maximizing the effectiveness of fashion materials for business improvement, you will learn some of the most state-of-the-art and most powerful visual techniques, strategies and practices.
You will also be able to improve your forecasting and data analysis skills as you become more familiar with trends and target market behavior patterns. In addition, you will explore how to use professional market intelligence and research tools for making your own product - or that of a customer - more focused and tuned for success.
Syllabus
The study programme of the Master’s in Fashion Trend Forecasting in IED Florence consists of both face-to-face lectures and workshops with a practical focus, all alternating to provide you with a well-rounded training based on a 'learning by doing' approach.
You will have the opportunity to exchange views with industry professionals and leading players as you attend seminars and workshops and have your projects assessed by a panel of fashion industry experts.
- Culture, Society and Trends
- Product Culture
- Graphic Tools
- Fashion Writing
- Trend Forecasting
- Trend Communication
- Market Analysis
- Case history
- Company visits
- Final Project
Faculty
Elizabeth Bowring
Head of Catwalks at WGSN
Mentor
Alberto Caselli Manzini
Professor
Course Coordinator
Alberto Chiurato Ranzi
Fashion editorial content coordinator
Gaetano Pollice
Fashion and Accessories Designer
Vittorio Giomo
Consultant for the Color Trend Forecasts
Olivia Peruzzi
Professor
Marco Bartolucci
Fashion brand consultant
Alberto Mantegna
Designer and Marketing & Communication consultant
Alessandro Bigazzi
Trend Analyst, Color & Leather Consultant
Chloe Payer
Talent Development & ACC Business Coach, Hogan® Consultant
Marlena Woolford
Futurist
Paola Pasinato
Fashion designer and Professor
Stefano Sacchi
Fashion consultant
What people say
"Understanding the impact of trends and what is necessary for a business means comprehending the history, how they move through culture and how the memes play into dispersing trends over seemingly disconnected sectors is essential.”
Fashion Trend Forecasting Master Course Mentor
“Fashion Brands are the essence of personality, creativity, design and craftsmanship. Fashion Brand Management is how to turn that into reality.”
Fashion Brand Management Master Course Mentor
“The most compelling fashion brands of today have found a way to balance innovative design and creativity with social consciousness. Consumers are no longer mesmerized by popularity or cache — they want to invest in clothing that speaks to their identity and tells a story. As a style editor and writer, I’m excited to share my perspective on fashion’s evolution through youth culture with IED’s master class.”
Creative Direction for Fashion Master Course Mentor
“We are living in a historical moment in which it is necessary to break the vicious cycles, rules and schemes that were created in another era and cannot be sustained today.”
Fashion Business Master Course Mentor
“Buying and Merchandising is a balance of clever fashion sense and business expertise. Because of the new fashion rhythm is a key function for fashion brand and retailer since it requires a proactive professional, who is always up-to-date on the latest trends, to better understand what final consumers want to buy.”
Fashion Merchandising and Buying Master Course Mentor
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