60 IED (480 Horas)
Become a professional brand designer, outline the concept, develop and launch a full scale brand design to create value and stand out from the crowd.
In this Master’s Degree in Branding and Visual Communication you’ll discover exactly what goes into developing a brand design project, considering also viability, market demands and formal innovation criteria.
Combining theory and practice, you’ll study the history of art, design and communication, learn to identify, evaluate and channel your client’s needs, and evaluate project feasibility.
Workshops, conferences, master classes and career guidance during the course give you first-hand experience of the brand design sector.
A course in which you’ll learn the artistic, technical and practical ins and outs of online and offline communication, creating and managing a brand's image.
This master’s degree gives you the critical understanding and strategic outlook you need to provide the best visual solutions, analysing and planning each specific project with meticulous attention to detail.
The course is an experiential learning incubator: a project-based learning experience based not only on specific course content, but also on a multidisciplinary approach.
With a global understand of the industry, you’ll consolidate your analytical skills, planning the next steps to take as you implement each phase of the project.
As you progress during the course you’ll acquire knowledge that transcends the traditional boundaries of brand design, in a work context where flexibility, sector-specific know-how and management skills are essential.
This course is for professionals working in fields such as editorial design, art direction, desktop publishing, web application design, creative directors, graphic designers, and anyone who wants to specialise in branding and visual communication.
If you want to take your professional experience in advertising, visual identity, web design, web development, digital design or printing and publishing to the next level, this is the course for you.
This course gives you in-depth insight into four fundamental fields of branding: graphic design, strategy, research and project development. It leaves no stone unturned, and takes you through every stage of the brand design process, from the initial concept to creating effective visual communication.
You’ll acquire a solid foundation in the history of design and advertising with the knowledge you need to use the most effective digital tools. You’ll put this knowledge to good use during professional work experience and finish your course by presenting a final project to put everything you’ve learned into practice.
The course combines classes on theory with practical sessions in workshops, as well as conferences, master classes and career guidance to give you an extensive, multidisciplinary vision of this professional sector.
Studying at IED Madrid puts you in a creative environment in which an innovative outlook is inspired by social impact and sustainable living, all essential requisites for contemporary visual arts.
Introduction to visual design and culture
History of design and advertising
Digital tools I
BRANDING AND BRAND STRATEGY
Brand strategy and positioning
Print media and graphic production
BEYOND BRANDING AND IDENTITY
Management. From brief to production
Digital tools II
Strand 1. Human Centric Design (Humanities)
Gender and decolonial studies
Strand 2. A better future (Sustainability)
Eco-design strategy wheel
Energy efficiency and logistics
Strand 3. Technology and Innovation (Maker Culture)
Strand 4. Forward-Thinking (Strategies)
Strand 5. Career accelerator (Enterprise)
An entrepreneurial mindset
Marketing and Communication
Digital Strategy and Social Media
Marketing and Communication
Communication, Marketing and Advertising Management
Marketing and Communication
Event Design and Management
Fashion Design and Styling, Marketing and Communication
Fashion Design, pathway in Fashion Styling and Communication
Graphic Design and Visual Communication, Marketing and Communication, Creative and Art Direction
Design and editing of art books
The IED Barcelona director contributed his expertise in design, business and innovation to help select Biovitae as the winning proposal in the competition devised by the Italian Chamber of Commerce in Barcelona as part of the “Premio Faro del Mediterráneo” [“Mediterranean Lighthouse Award”].
We are excited to announce the launch of the IED Dream Team, a group of alumni who have become leading professionals in their field, passionate about creativity and community growth: dedicated to endorsing our community projects and creativity
Outfits are the main characters of course but they’re not the only one. There are so many elements, and for sure professions, that make the fashion shows of Milano Fashion Week always so special and catchy.
The starting signal for a new academic year was fired with the celebration of Welcome Event and Welcome Week.
Learn about all the events of IED Square Fest and sign up for the ones you’re interested in.
Passionate and hardworking professional in the fashion industry since 30 years, Alessandra Invernizzi is currently Senior Account Manager EMEA Wholesale Independents for one of the world leading fashion company: Burberry.
Students in their final year of the Bachelor of Arts, Bachelor of Arts (Hons), IED Diploma and Foundation Course in Global Design will bring their academic stage at the school to a close on 19 June at 6 pm at Aribau Multicines.
The World’s most prestigious award show in advertising, design and marketing for students awarded IED with two Bronze Awards in the 2023 Young Ones Student Awards
IED Barcelona installs solar panels on the rooftops of its Point One facility that will save up to 40% of electricity.
IED decided to reward those students who commit up front with a special Early Bird discount.
Memory, Transformation, Technology, Space and Materials. IED invites you to discover the links between between these powerful words and and the plentiful of events arranged for Milan Design week, the biggest annual design event in the world.
IED Barcelona students’ proposal to revitalise the commercial area of Paseo de Gracia will become a reality throughout 2023 and 2024.
After a very successful in person event we decided to expand the chance to have a friendly dialog with Rodion Usaev, IED Milano graduate in Product Design, who is an expert in the field of industrial design.
Italian Design Day 2023 theme is "The quality that enlightens" - Design energy for people and the environment
10 suggestions encapsulated in a manifesto designed by students for the entire IED community. Small actions and virtuous behaviour that are ironically transformed into everyday good practice.
57 scholarships to support young talents interested in attending a Master course in Italy or Spain.
Fashion Marketing and how important is to know how to communicate a product.
How to offer a narration of your brand to the customer influencing the behaviors and habits of purchase
Its objective is to promote local commerce in the city thanks to the transformative power of design.
IED Barcelona has been consolidating its position as a driving force behind innovation and social well-being through design education. "A collective dream" is a faithful reflection of this spirit.
One gold, one silver and several mentions for the campaigns of former Creative Direction and Communication Design students at the most important award in Italy dedicated to advertising creativity
IED Milano and IED Cagliari kick off the brand new course in Communication Design
44 Scholarships for IED Undergraduate and Foundation Courses in Italy and Spain
Different visual identities for a pilot project at the Palau de la Música Catalana.
On 30 September, 12 managers from large companies will meet online with students and lecturers to discuss a highly topical issue.
A Ministerial Decree has published the modalities for applying the provisions of the new law.
Next September 22nd & 23rd, IED will participate in the sixth edition of the Visual Merchandising Workshop Latinamerica with the experts Anna Sabater and Marc Guitart.
In October 2000, Queen Elizabeth II came to Milan and on her itinerary there was a visit to the Istituto Europeo di Design.
The event celebrating the Graduation Days of the Undergraduate Courses in Fashion, Design and Communication.
25 candidate Development Plans 18 admitted to the evaluation 8 Development Plans awarded
What are the consumption needs subliminally transmitted to us by horror films? How is a country’s branding constructed? How has interpersonal communication changed with the advent of new technologies and social media?
The four proposals, from the areas of Design, Management & Design Strategies, Fashion, and Visual Communication, convey the interests and concerns of a new generation of designers.
Shining a spotlight on failure: the campaign with which students Alberto Baesso and Francesco Fusi won a bronze medal at the famous competition was entitled “Invisible failures”.
Ilaria Legato, Coordinator of the Master Course in Brand Design and Management: Food, Wine and Tourism, is a professional specialised in brand and communication design in the food wine and tourism sphere for clients in the Florentine Restaurants world. She is founder of I food designer created together with the Italian Food Designer Paolo Barichella, an initiative focusing on national and international food and design projects.
IED Milano and IED Roma stand out at the important New York competition with their two campaigns for Whatsapp and Spotify.
The important global creativity and advertising contest rewarded the campaign that naturally aims to overcome taboos related to sexuality for people with disabilities.
IED is a partner of the European project of professional training aimed at the development of entrepreneurial skills and competences in young musicians who work in string quartets.
IED Roma and IED Milano are the undisputed protagonists in the Students category - winning first and second place respectively - at the ADCI Awards 2020, which is the most important prize for creativity in advertising communication.
A Golden School Trophy for the best school and a Grand Prix: IED Communication racks up awards in Salerno.