Learn how to design, organise and manage all the activities and tools involved in brand development and value creation. This is what the Master Course in Brand Management at IED Roma is all about
The Master Course in Brand Management at IED Roma covers a variety of subjects and activities that will introduce you to brand building and value creation using specific techniques and tools across different channels. This is actually what makes communication these days such a complex and diverse field.
The aim of the Master Course is to provide you with a full set of tools to successfully work with communication. The specialist skills and knowledge acquired will prove invaluable in bringing new, original projects and brand storytelling into life.
Learning how to create storytelling and strong brand identity
The Master Course in Brand Management at IED Roma has a special focus on learning how to develop brand personality and create a strategic plan providing the best possible brand experience across different touchpoints. As a first step, you will be introduced to context analysis as a way to understand motivations, opinions and behaviours that drive decision-making processes of your target customers. You will then be able to translate this into powerful insights with specific activities and actions that contribute to making a brand great.
Over the eleven months of your course, brand management will be approached from every possible perspective. You will be introduced to the main tools needed to create strong and consistent brand identity, learning about what is known as ‘the consumer journey’ and looking at how best to bring a brand closer to its target market, in a way that reflects its identity and mission. We will also look at current competitive and social scenarios, with a focus on trends, values and brand strategies. As far as communication activities are concerned, we will set out the basic features of a social media strategy and focus on how content is used. We will approach copywriting and art direction techniques, study creative synthesis and the importance of insights. As far as marketing topics are concerned, such concepts as digital experience and digital marketing will also be introduced. We will cover brand reputation, understand how CRM and lead generation actually work, and explore the world of experiential marketing and media architectures.
The mission of the Master Course in Brand Management at IED Roma is indeed to train up all-round professionals who can build, position, manage and find ways to successfully communicate brand identity -traditionally one of the key assets of every business or organization.
The Master Course in Brand Management at IED Roma is designed for students who have already completed an undergraduate degree in humanities or economics. It is also intended for professionals with relevant experience in the specific subject areas covered by this Course.
We are looking for students with great enthusiasm, determination and a strong desire to learn. Indeed, to become a successful brand strategist you need to always stay on top of things, and never be afraid to step out of your comfort zone. You need to be eager to learn more about new trends and the social context where you work, in such a way that you can quickly adapt to any change that may occur.
On your Master Course, you will get to know more about the whole world of branding. As you experiment and work on a variety of projects, you will have the opportunity to become familiar with all the different aspects involved, understanding what your talent and skills are all about. Upon completion of the course, you will gain awareness of your own skills as a professional. This is because you will have come face to face with your limits, understanding how to go further and move towards a self-aware approach to the world of work.
With more than 10 years of training completed, the Master Course in Brand Management at IED Roma is a great opportunity for anyone who wants to have a quality approach to the world of work. Indeed, as you take part in the different group work projects on the schedule, you will see that the Master Course will reproduce in the classroom the typical business context where strategic branding plans are studied and developed for customers from a variety of industries.
A key moment in the learning process of the Master Course in Brand Management at IED Roma is an intensive three-week session where you will have the opportunity to test the skills acquired in the course, working on some real-life projects. The first step will consist of a briefing phase, where you will have regular meetings with your customer, working on a brand analysis project together with your team. We will cover everything from developing strategic creativity consistently with your targets, all the way to planning key marketing and communication activities focused on brand enhancement, and also coordinating brainstorm sessions where together with your peers, you will work out in detail some of the creative concepts proposed.
You will meet face-to-face with key players in the branding industry and get an up-close look at brand projects with some exciting storytelling. Discussion with communication experts will help you gain awareness of your own talent and know-how,
consolidate skills and feel motivated to acquire new ones, as you get closer to shaping day after day your future career. Students from previous years of our Master Course have worked on projects for: Biscottificio Antonio Mattei, Feudi San Gregorio, Fida, Gambero Rosso, History Channel, Jaguar Land Rover, Milleocchiali, Panini, Pampers, Pentole Agnelli, TEAMVision, and Telco to name a few.
Over the years, the Master Course in Brand Management at IED Roma has contributed to
a community of professionals who have been part of relevant and successful branding programmes. Upon completion of your Master Course, with the strong skills acquired you will also be able to kick-start a career path as a Brand and Communication Manager, Digital and Social Media Manager, CRM Expert, Strategic Account and Planner.
The Master Course in Brand Management at IED Roma runs for 1 year. Over this time, you will delve into all aspects of brand management. We will start with brand foundation and brand strategy, and then explore brand communication and brand expression, studying how to get customers involved with specific activities and contents. And finally, we will also be focusing on luxury brand communication skills.
You will be involved in a variety of activities including workshops, projects and company visits that will bring you closer to what brand management is all about. At the end of the Course, you will consolidate all of your skills and knowledge into your final dissertation project.
Creative Director at Translated
Marketing and Communication, Creative and Art Direction, Design Strategy and Management
Marketing and Communication, Creative and Art Direction
Fashion Communication and Management, Marketing and Communication
Marketing and Communication, Creative and Art Direction
Creative and Art Direction, Graphic Design and Visual Communication, Marketing and Communication
Fashion Design and Styling, Marketing and Communication
Fashion Product and Merchandising Manager
Graphic Design and Visual Communication, Marketing and Communication
Design Strategy and Management
Events: from concept to execution
Marketing and Communication, Design Strategy and Management
Brand Management and Communication
What are the consumption needs subliminally transmitted to us by horror films? How is a country’s branding constructed? How has interpersonal communication changed with the advent of new technologies and social media?
IED – Istituto Europeo di Design recognizes Talent of Colombian Design and Entrepreneurship.
Istituto Europeo di Design publishes the winners of the scholarship contest for the Master of Design and Innovation Programmes (MDI) at IED Madrid and IED Barcelona.
The four proposals, from the areas of Design, Management & Design Strategies, Fashion, and Visual Communication, convey the interests and concerns of a new generation of designers.
Shining a spotlight on failure: the campaign with which students Alberto Baesso and Francesco Fusi won a bronze medal at the famous competition was entitled “Invisible failures”.
This May IED is in New York City, with students and Alumni presenting their projects and winning awards at both NYCxDESIGN festival and the Creative Week.
This will be a series of meetings and interviews to tell what happens after graduating from a master's degree.
Exhibition open to the public from 6 to 12 June 2022 at the Fuorisalone in the BASE Milano spaces.
With the month of May restart the events of More Than Monday | Inspirational Stories,the digital conference cycle dedicated to the IED community.
This conference brings together the directors of European schools and universities in the fields of business marketing and economics.
IED participates in the Dubai Design Week 2021 with a physical exhibition “Light Shelters”, displaying 2 projects by IED Alumni. From November 8th to 12th.
IED is pleased to share the creation of a brand new platform addressed to their creative community – IED Smart Creativity.
Ilaria Legato, Coordinator of the Master Course in Brand Design and Management: Food, Wine and Tourism, is a professional specialised in brand and communication design in the food wine and tourism sphere for clients in the Florentine Restaurants world. She is founder of I food designer created together with the Italian Food Designer Paolo Barichella, an initiative focusing on national and international food and design projects.
Sex and disability: thanks to their #ihavethisability, the newly Communication graduates have also won the Clio Awards in New York.
IED Network offers 109 scholarships for its Master courses held in Italy and Spain.
Innovative alternatives for mobility, spaces to reconnect with nature, sustainable fashion collections and new services focused on user experience.
3 silvers awarded to the 3 campaigns of the communication designers from IED Milan and IED Rome.
IED invites all those who wish to access its facilities to take vision of the notice about safety procedures and the guidelines about Covid-19 scenarios management.
IED Istituto Europeo di Design, participates in Campus Conecta, an event organized by “conexiones Creativas”, a leading platform in the creative economy based in Colombia.