Product Design

Undergraduate Courses - Milan

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The course’s objective is to train Product Designers who can deal with the evolution of the traditional relation between Designer and enterprise towards a new scenario. Nowadays professionals in Design are called to broaden their competences by stepping in not just on the product - the visible part of a project - but also on the related service, the intagible part connected to the relation among product, user and the surrounding system. 
The Product Designer shows those methodological competences allowing to design objects, strategies and services in the light of researches and market analysis, useful to industrial, self or artisanal productions. Thanks to a user-centered approach, his work is featured by sympathy between people and projects sustainability. 

Title –This BA is recognized by Italian Ministry of Education Research (MIUR) as a First Level Academic Diploma and awards 180 credits.

  • Credits
    180
  • Start date
    October 2019
  • Duration
    3 years
  • Attendance
    full-time
  • Language
    English

Check the webpages dedicated to the creative professions: Product Designer.

Context – The Product Designer profession is experiencing a great change, besides designing as a freelance or within a professional studio, he is demanded to directly enter the job market becoming a self-made man, entrepreneur and producer of his own ideas.

Methodology and structure – In three years, students acquire the worldwide famous Italian design culture, with origins in Leonardo’s genius, capable of expressing works of great aesthetic, functional and emotional value. 

To undertake a professional career, students get a wide range of competences: cultural, technical and based on project development. Cultural elements connected to design, architecture and art are analysed but also sociology and anthropology, necessary to comprehend and interpret the evolutionary phenomena of behaviour, the main subject of design. 
Students are introduced to marketing, a fundamental tool for analysing brand values and corporate market positioning of the companies they work with, and for reading and anticipating consumer needs and trends. 

Students develop their own solid project development method that, starting from ethical, social and sustainability values, allows them to acquire a mindset for strategic design. This design method is completed by the study of tools to develop, assess and explain a project: the pencil, 3D modelling software, rendering, lab work for the construction of models and prototypes using 3D printers. Thanks to the electronic prototyping platform Arduino, students are able to experiment the interaction between functions of the object and people’s behaviour. 

Career opportunities - Product Designer, Service Designer, Concept Designer.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Federica Bosoni - Course coordinator

Federica Bosoni - Course coordinator
Federica obtained a diploma in Interior Architecture at IED Milano. Right after, she gained work experience in architecture and design studios in the fields of graphics, interior design and events organization. She has worked at the European Institute of Design since 2006 in the organization and teaching of both the Academic Year and the Three-year courses in English.

Giacomo Bertolazzi

Giacomo Bertolazzi
Graduated in Interior Architecture at IED in 1994, he collaborated at the Futurarium project organizing international workshops held by Gaetano Pesce, Ron Arad and Ettore Sottsass among others. Since 1995 he's been working for IED Milano as Teacher and Product Design course Coordinator, along with his freelance activity. 

Davide Dell'Orto

Davide Dell'Orto
Bachelor in Product design at IED Milano, Master course degree in Product design at IED Milano. Prototype maker, modelling lab teacher, specialized in the development of prototypes and in brainstorming groups management. Collaboration with design studio Giallo 108 and modelling studio Elaboratorio. He collaborates with the IED Design School as modelling teacher and laboratory assistant.

Ruggero Prandi

Ruggero Prandi
Graduated in Product Service System Design, he has always connected the passion for industrial design with the interest for marketing. Expert in project management in both Media and Communication Sector on international scale, nowadays he’s coordinating integrated marketing projects for Italian insurance industry’s top players.     

Antonio Salvi

Antonio Salvi
Architect and Designer, he started his career working in the engineering field and then, as Project Manager, in the research on polymers and new materials for ENI group, until he turned to design. His business is currently focused on structural packaging design and high education. He is the author of Plastica Tecnologia Design.   Linkedin 

Gabriel Weirich

Gabriel Weirich
Graduated in Fashion Design (HAW Hamburg, Germany. His interdisciplinary consultancy studio in Milan is active in the field of design. The spectrum of the studio’s work ranges from Innovation managing, Product design, Design thinking, Trend observering and storytelling. His international clients include: WMF, Glaskoch, Ritzenhoff, Silit, Alfi, Belforte and San Patrignano. Design awards: DAAD, Marlborough Design Award, Red Dot Design Award “Best of the Best".

Stefano Moscatelli

Stefano Moscatelli
Architect with PhD in Architecture, urban design, conservation of housing and landscape. He won many awards for his projects. Currently he teaches at IED, at Politecnico di Milano, and at the Spring Semester of the University of Southern California. He is the author of the monographies On the road: Milano, 2015, Archibook Expo 2015, Zurigo. The quest of the essential, 2006, Senso e forma dell’architettura contemporanea. Le tecniche del comporre, 2009 and of a few itineraries of contemporary architecture for the magazine Area.

Matteo Moscatelli

Matteo Moscatelli
Architect and PhD, he teaches at Politecnico in Milan, at IED and at the University of Southern California. He writes for the magazine Area. He published Zurigo. La ricerca dell’essenziale and Senso e forma dell’architettura contemporanea. He received awards in architectural and urban design competitions. Personal website Linkedin

Filippo Protasoni

Filippo Protasoni
Born in 1980, he studied in Italy and Norway. During his studies in Product and Interior Design, he has developed his own project methodology, which led him to display his works at the Salone 2004. After several collaborations with international studios such as Emmanuel Babled and Pierandrei Associati, he founded his own studio, working on furniture and lighting, retail spaces and hospitality, art and design exhibits. Member of ADI and Teacher at IED and Politecnico in Milan.

Filippo Tazzari

Filippo Tazzari
Graduated in applied arts, since 1997 he’s been working in the field of design, mosaics and virtual elaborations. Besides numerous collaborations with architects, design studios and art ateliers, he took part at various exhibitions in Milan, Ravenna, Paris, Strasbourg and Miami. Since 2001 he’s been teaching Digital Graphic in various institutes in Lombardy.

Carla Sedini

Carla Sedini
After a Master degree in Sociology, she got a PhD in Quality of Life in the Information Society. From 2014 she’s been working as Contract Professor at Politecnico in Milan for the course Processes of social innovation through design.

Simone Bonanni

Simone Bonanni
Graduated at IED Milano in 2011 with the project Atmo, awarded with a Honourable Mention at the 23rd ADI Compasso D'oro Award (Targa Giovani). In the same year he began his professional career working at Valerio Sommella design studio in Milan. In 2012 he worked at BPM Studio in Milan as Product Designer, the he joined the Marcel Wanders team in Amsterdam. Here he worked for clients such as Olivari, Bisazza, Magis, Moooi, Poliform, Alessi and many others. Back from The Netherlands, he settled down in Milan and opened his design studio.

Maddalena Tibertelli De Pisis

Maddalena Tibertelli De Pisis
With a Master Degree in Contemporary Art History at Università Statale in Milan, she is Art Historian and Archive Curator. After an experience working for Artforum and the Brooklyn Museum in New York, she is now manager and curator of the archive of the Associazione per Filippo de Pisis in Milan, as well as for other art artists’ archives of the 20th c. Since 2012 she is PhD student at the Sorbonne in Paris. 

Antigone Acconci

Antigone Acconci
Graduated in Architecture, she got a Master at IED Milano, where she’s currently working as final project coordinator and teacher. She works as architect and interior designer for several Italian and international brands. In 2011 she was nominated with Riccardo Bastiani as Young Design Talent by Elle Decor Italy.

Davide Angeli

Davide Angeli
Design Supervisor at Michele De Luchi’s studio and Art Director for FFE, products and graphics. He has been in charge of projects for Poltrona Frau, Moschino, Artemide, Ferrari, Lavazza, Guzzini, Unifor, Triennale Milano, Scuderie Del Quirinale and many others. His personal works have been selected for the Triennale Design Museum in 2014. He is the winner of “Top Young Italian Industrial Designer Award” in 2013 promoted by the Italian Cultural Institute of NYC.

Valentina Anzoise

Valentina Anzoise
Sociologist and PhD. She currently is a lecturer at the University of Milan-Bicocca. She has taught in Italian and foreign universities where, in addition to teaching, she has conducted research on sustainability and social perception of socio-territorial transformations, dynamics linked to the processes of innovation and local development. Since 2008 she has been a member of the Board of the Visual Sociology Research Committee of the International Sociological Association (ISA).

Giorgio Ferrari

Giorgio Ferrari
After a degree in Management Engineering, he is now dealing with business planning and accounting in leading consulting firms. Since 2012 he is been Mentor and Founder of startups in the international field. In 2015, thanks to the achievement of international certifications, he founded a business design company, with a particular focus on the innovation of business models.

Ginevra Franchi

Ginevra Franchi
After a Graphic Design course at the School of Visual Arts in New York, she graduated in Industrial Product Design and then attended a Master in Design Innovation Strategy & Product. In 2016 she opened Cono Studio. Design is for her, a tool to create innovation on several levels: economic, environmental, social and cultural. Over the years he has won several awards and prizes including National Runner Up at the James Dyson Award 2017 and develops several social-themed projects such as the crowdfunding-funded Sunwater Agriculture System.

Filippo Garofalo

Filippo Garofalo
For more than 15 years he's been working in the field of 3D Modeling, industrial and interior design. ART (Authorized Rhinoceros Trainer), since 2008, he is specialized in the design of industrial products, architectural and jewelry products. Expert in 3D printing and milling, from this year is Vray Certified Instructor for Vray for Rhino.

Andrea Guccini

Andrea Guccini
Independent Graphic Designer. After the graduation in Graphic Design, he moved to London to work for the graphic design publishing house Unit Editions. Once ended this experience, he came back in Italy to work for Studio Mut. 2016. In Trieste he joined the team of Tassinari/Vetta working mainly in the editorial field.

Luke Hornung Danton

Luke Hornung Danton
Product Designer, Co-founder of TheSignStudio. During the years he has had the opportunity to work for firms like Samsonite, Hugo Boss, Bulgari, Esa Automation and Wycon Cosmetics. From 2015 he has been working in the crowdfunding industry, designing and promoting successful Kickstarter campaigns.

Cara Judd

Cara Judd
South African designer based in Milan. After the graduation in interior design in South Africa and a work experience at Conran and Partners in London, she graduated in Industrial Design at IED. Co-founder of design studio CARA DAVIDE, she also curates and organizes international design exhibitions and events.

Luca Loschi

Luca Loschi
Designer. He designed for material handling industry then he teamed up with IED Centro Ricerche until he was appointed as coordinator of the Design Dept. In 2010 he established his own studio. He holds workshops in Italy and abroad. Clients: Jacuzzi, VAPE, Paglieri, Eridania, GEICO, Relevi.

isabella Lovero

isabella Lovero
She graduated in Industrial Design. She worked as designer for companies such as Swarovski and Morellato and in 2007 She founded the en & is studio with Enrico Bosa. Always attentive to the relationship between the individual and the product, to the sensations that this evokes, from 2013 works autonomously, in the game of translation from the accessory world to the electronic product, in a constant change of scale that allows her to create empathic objects.

Oana Marcu

Oana Marcu
Psychologist (BA), anthropologist (MA) and sociologist (PhD), lecturer and researcher at the Catholic University, works with public and private organizations, providing consultancy, design and evaluation of programs and services, especially on intercultural approaches. Expert of research methodology, has carried out long-standing fieldwork with ethnography and visual methods, applied to understand users’ perspective. She reflects in the last publications on the connections between critical art and action research.

Beatrice Novara

Beatrice Novara
Graduated in Interior Design at IED in 2012, is now working as Thesis Coordinator. Always searching for new challenges, in Italy and abroad, she expresses her creativity ranging from interior and product design projects to events In 2017 she took part to Salone Satellite.

Marta Petri

Marta Petri
She graduated in Industrial Design and started to work immediately thereafter as an independent consultant. During a long collaboration with the Lego Company, she has taken part in several different research and development projects concerning new toys and plays. Exploiting her background in arts, she experienced several drawing techniques, from pencil to airbrush. As a designer, she combines free-hand techniques and computer ones on a daily basis.

Davide Piersanti

Davide Piersanti
Product Designer, Co-Founder of Cono Studio, whose approach is to start each project not only from the product or the communication point of view, but thinking about it in its 360° context.

Matteo Rigamonti

Matteo Rigamonti
Graduated in Architecture, he is specialized in Conservation: his activity focuses on Adaptive Reuse Design and the reactivation of built heritage through user-centered design strategies. Mainly active in Europe and China, he is involved in the reuse and the social reactivation of the architectural heritage in urban environment as well as in historical rural villages.

Silvia Roth

Silvia Roth
She graduated in Industrial Design at IED. In 1999-2000 she collaborated with the Advance Design Center at Alfa Romeo in Arese and other different architecture and design studios. 

Leandro Sgrò

Leandro Sgrò
He collaborates with various design firms, providing creative and strategic consultancy for innovative projects. In 2014 he worked as graphic designer at giftdirect.com e-commerce in Dublin and in 2016 at the User-experience department of NetDragon WebSoft. Inc in Fuzhou (China), he participated at the Design Biennial of Guangzhou (South Korea) in 2017 and conducted research at the Design Thinking for Business Observatory of the MIP in Milan.

Chiara Spagnoli Gabardi

Chiara Spagnoli Gabardi
She graduated in Political Sciences and got a Master degree in Screenwriting and Film Production. She is a Film Critic, Journalist Member of the Foreign Press Association in New York & Italian Association of Journalists in Milan, Filmmaker and Visual Artist. Her paintings have been exhibited in several continents.

Projects