Continuing Study Programs - Venice
Through this course you will be guided in the creation of a fashion blog, a valuable tool from the commercial point of view, providing you with the elements to develop contents and define an effective editorial plan.
You will learn to write effective articles, following the rules of copywriting and offering readers quality contents. Additionally you will learn how to structure a blog so as to achieve specific objectives such as: communication between company and its customers, brand awareness, customer care, etc.
Through the analysis of successful case studies you will be guided towards the definition of blog format and the production and selection of contents for its customisation.