Image Consultant and Personal Shopper

Summer and Winter Courses - Barcelona

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Ever since the figure of the personal advisor and shopper took shape in the eighties, the world of fashion is alive with professionals who lend advice on anything, from choosing a bunch of flowers to deciding on an outfit for an interview or a wedding. These professionals no longer lend their services exclusively to celebrities and personalities with high purchasing power – they are now available to any average citizen who needs their counsel.

Choosing the right outfit for an occasion can be a real issue for anyone who does not have enough time or perhaps taste to do so. The services these professionals offer are precisely intended to find the right look for any occasion, to build a versatile base wardrobe and give tips on beauty and lifestyle. Their goal is to ensure that the client portrays the qualities they wish to convey. In order to offer a full, comprehensive service, PAs are backed by stylists, hairdressers, make-up artists and a variety of other professionals that give their service that extra touch of quality. 

  • Credits
  • Start date
    July 2021
  • Duration
    3 weeks
  • Attendance
  • Language


The aim of the Course in Personal Assistance and Personal Shopping is to place theoretical and practical knowledge at the students' disposal, enabling them to become skilled professionals in the personal assistance world.

The course explores the most essential aspects of a Personal Assistant and Personal Shopper's work: analysing changes in the fields of fashion and beauty; identifying trends in order to adapt them to the client's wants and needs; and guiding them to make the right shopping decisions.


With the aim of making the course more dynamic and of reinforcing the content learnt in class, practical work is also carried out right from day one in every single subject, with exercises based on real and close cases.

To complete the course, students are required to present a personal assistance project based on a real case of personal guidance, where they will need to apply all of their knowledge, skills and competence acquired during the course.

Student Profile

The course is intended for professionals and students in the fashion world looking to specialise in personal assistance and personal shopping, as well as stylists, designers, advertising agencies, producers, fashion professionals, public relations, fashion, accessories and beauty stores, and window dressers.

Course Coordinator

Anna Sabater Casas

Business Sciences (UAB), DAF in Marketing (ESADE), Fashion Design (IDEP), Textile Design (Central Sant Martins School of Art), Relational Marketing (IESE), Project Management (IESE). Her career in fashion began in 1985 as a member of the Nicolas Bosch Mir S.A. textile design team. She has developed textile collections for Michele Solbiati Sasil S.p.a. and Textil Dobert S.A. In 2000 she joined the team at Antonio Miró.S.L. as product director, completing her vision of the product from the idea for the fabric to the garment at the point of sale. In parallel, she started collaborating with and teaching at IED Istituto Europeo di Design. Ms Sabater is the course coordinator of the three-year programme in Fashion Marketing and Communication and teaches on a number of programmes. In April 2005 she founded her own fashion consultancy "It's about Product", specializing in product strategy, collection structuring, style definition and product-led brand development. She works with a number of universities and organisations in Spain and South America, teaching master classes and seminars on creative differentiation in fashion products.


Blended, 8 weeks online, 1 week on-site. On-site schedule: Monday, Wednesday and Friday from 9h30 am to 3 pm; Tuesday and Thursday from 9h30 am to 3 pm and from 4 pm to 6h30 pm.


The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program adopts a credit structure that follows the European Credit Transfer System (ECTS). IED Master only awards its own private degrees.