Understanding the complexity of the fashion industry is an essential step towards finding creative solutions in terms of strategy, marketing and branding to secure more effective brand positioning.
The Summer Course in Fashion Marketing focusses on the know-how and tools required to develop a comprehensive fashion marketing and communication project. This means analysing commercial opportunities and strategic management, including brand identity and image, international expansion, the search for collaborators, communication, etc.
The sector is currently seeing a global rise in competition, forcing both major corporations and emerging SMEs to become more professional and specialized.
The course comprises theoretical lectures with case studies posed by real companies, professional talks and the chance to develop a personal project.
– Foster creativity in business.
– Prepare the student to deal with real situations with coherence and professionalism.
– Contemplate the activities necessary to develop a comprehensive marketing and communication project in fashion marketing and communication, from conceptualisation to commercialisation.
The development of the didactic sessions, modules and exercises of the intensive course aim to imitate the professional process and management of a fashion project. Following this approach, the course is structured into different types of didactic sessions: theoretical classes, case studies and personal projects.
In a professional context, to analyse and deepen into experiences performed by in-sector companies, is an essential learning. It is not about imitating their strategies, but analysing their fundamentals, applications, repercussion, market, etc., to deduce enough knowledge and analysis to face own challenges with confidence and knowledge.
Experimental lessons: projects
The goal of every Summer Course at IED is to end up developing professional projects, and that is why, all through the course, several practical exercises will be developed, revealing that the follow-up of the course is performed by “work in progress” dynamics. This activities will become a relevant initial contact with real cases that we can find in the professional world.
Some of the subjects, which have a high practical content, will be performed by workshops, practicing fundamental elements such as well-planned work teams, observing the defined briefing for each session.
Throughout the course, didactics will be completed with professional lectures, which put in touch our students with professionals from top-leading companies of the field. Undoubtedly, it is a unique opportunity to learn and contact with professionals from the different fields of fashion.
This course is aimed at fashion and accessories designers that have their own brand and wish to enhance their marketing knowledge, identify opportunities for improvement, and develop a 360º proposal that is aligned with the current competitive context.
It is also designed for entrepreneurs and designers in the world of fashion and accessories who intend to launch a brand.
Upon completion of the course and depending on the profile and previous experience of the student, possible career opportunities are:
– Fashion and/or Accessories Designers with their own brand.
– Entrepreneurs who wish to launch a fashion brand.
Marketing and Communication, Design Strategy and Management
Management and Marketing in the Music Industry
Marketing and Communication
Communication, Marketing and Advertising Management
Marketing and Communication
Event Design and Management
The event celebrating the Graduation Days of the Undergraduate Courses in Fashion, Design and Communication.
The Francesco Morelli Foundation establishes a prize for students graduating in the summer session of the academic year 2021-22.
What are the consumption needs subliminally transmitted to us by horror films? How is a country’s branding constructed? How has interpersonal communication changed with the advent of new technologies and social media?
The four proposals, from the areas of Design, Management & Design Strategies, Fashion, and Visual Communication, convey the interests and concerns of a new generation of designers.
Shining a spotlight on failure: the campaign with which students Alberto Baesso and Francesco Fusi won a bronze medal at the famous competition was entitled “Invisible failures”.
Ilaria Legato, Coordinator of the Master Course in Brand Design and Management: Food, Wine and Tourism, is a professional specialised in brand and communication design in the food wine and tourism sphere for clients in the Florentine Restaurants world. She is founder of I food designer created together with the Italian Food Designer Paolo Barichella, an initiative focusing on national and international food and design projects.
Sex and disability: thanks to their #ihavethisability, the newly Communication graduates have also won the Clio Awards in New York.
A proposal that speculates about future events focusing on design’s role
A pioneering venture funded by the EU program ‘Horizon 2020’
Istituto Europeo di Design publishes the winners of the scholarship contest for the Master of Design and Innovation Programmes (MDI) at IED Madrid and IED Barcelona.
Fashioners of the World 2022 celebrates the end of the fashion students’ educational journey with a wide variety of proposals that all share a fresh and innovative vision of the fashion world.
IED in collaboration with Feeric Fashion Week, will award one special merit-based scholarship to attend the Summer Course in Fashion Trend Investigation held in IED Barcelona campus in July 2023
Organised by Barcelona Centre de Disseny, the graduates of the class of 2021 were actively involved in two restaurants along the route.
Two projects from the interdisciplinary subject Food Design System have been presented at the latest meeting of EDIVI.
The largest European meeting to raise awareness about the implementation of activities and projects aligned with the European Green Deal.
A master class, organised in collaboration with Cultura Inquieta and Renault, around the different phases of creative production.
‘Llantiol Teatre’ by Thinh Truong, third-year Motion Graphics student at IED Barcelona, has received the Wix Playground in the best Graphic Design category.