Design for Change



Start date

October 2023




On campus


9 Months


60 IED (450 horas)

Course Coordination

Idoia García de Cortázar



A panoramic, immersive program to acquire the mindset you need for the challenges of the modern world, using design to find solutions that have a positive impact.

Rethink design! Learn to design human-centred services, products and systems for users and their ecosystems. In the Master’s Degree in Design for Change you’ll acquire the mindset, know-how, techniques and tools you need to find and prototype viable solutions. The program, consisting of face-to-face classes at the school, alternates individual work with round tables, and includes three mentored projects in which you can put what you’ve learnt into practice.

You’ll create an effective network of contacts as the program progresses, both during 3-6 months of work experience and as a natural consequence of your active role in the academic process.

Information to decide

A master's degree for the professional designer to channel your interest, critical thinking and creative talent, designing solutions for change that have a positive impact on the way we live.

The project-based methodology makes it easier for you to acquire the know-how and skills you need to design solutions for change. You’ll work for an extended period of time doing research to find answers to a genuine, engaging and complex question, problem or challenge from the IED Kunsthal partner network.

In this master's degree you’ll work in the five stages of the process involved in creating a design project. Starting from the disciplines of design, you’ll explore and analyse, define ideas, test prototypes, and implement the best design concept.

To develop the design skills you need, you’ll use a variety of specific tools and techniques such as teamwork, communication, empathy and critical thinking.

The program combines ideation and brainstorming ideas with experience in face-to-face classes, round tables, individual work and mentoring sessions. The goal is to help you create a solid portfolio of Human-Centred Design projects that provide solutions for change based on diversity and social innovation.

The Master’s Degree in Design for Change is a program for graduates in various disciplines who want to develop a more in-depth design culture to use as an instrument of transformation. Whether you have professional experience or not, if you want to design services, products or systems that can improve the way we live and our social environment, finding solutions to problems related to transformations and the effects of the same on people and society as a whole, this is the master´s degree for you.

The mindset, skills and experience acquired in this program, and the networking you’ll do with collaborating companies, give you a direct line to connect with small companies or large corporations and their Product, Services, or Strategic Design Departments, digital and cultural Innovation Areas or Transformation teams.

You’ll also acquire the tools you need for your own start-up or to start a partnership with other like-minded people, and be able to make a valuable contribution to the non-profit sector with project management design methodologies and Social Innovation projects and initiatives.

What’s more, you’ll be studying your master's degree in Bilbao, a vibrant hub of industrial design and illustration; a city that’s implemented one of the most radical and relevant cultural and artistic transformations of modern times. 


What will you learn?

In this master's degree you’ll focus on acquiring in-depth knowledge of the design discipline and culture, taking a close look at the various stages of the design process.



The role of design and designers in society
Universal design principles
The Fundamentals of graphic design
Discover design disciplines:
– Service design
– Strategic design
– Interaction and digital product design (UX/UI)
– Process and organisational design
– Designing user experiences
Round table:  Design as a profession


Data, insights, ideas and innovation opportunities
Qualitative research techniques:
– Exploration
– Shadowing
– Special missions
Changing how we do it, to change what it does
Data analysis techniques
Round tables
– Design for the public sector
– Design and health


Human-Centred Design
Design techniques and disciplines to improve ideation:
– Co-creation
– Performance design and art
– Visual thinking and information design used as tools for understanding
– Design ethics / Designing common space
Round table:  Food Design


Let your hands do the thinking, create tangible forms putting ideas into action:
– The digital prototype
– Using physical prototypes as a tool
– Roleplaying
– The audiovisual prototype
Narrative used as a tool for prototyping to facilitate future scenarios
Video prototyping essentials to convey an idea
Round table:  Design and mobility


The project readjustment and start-up phase
Measurements and readjustments for implementation
Business model canvas and model definition
The feasibility forecast for ideas in different stages
Notes on deliverables and prototypes for live feedback
How to give constructive feedback on projects:
Design critique
Presentation of your Master's Thesis


Idoia García de Cortázar

Course Coordinator

Eneko Egaña


Loinaz Errezola


Iván Merino


Javier Royo