Summer Course in Advanced Graphic Design  - IED Firenze

Language

English

Start date

June 2026

Frequency

Full time

Fruition

On campus

Duration

3 Weeks

Price

2.600 €

The Advanced Graphic Design Summer course provides you with the necessary skills and a solid understanding of the key areas of graphic design.

You will increase your level of expertise and confidence in the many components of visual communication. With an in-depth knowledge of the principles of design you will learn to create professional designs in both print and digital formats as well as gaining valuable insights into the areas of logo creation, image creation, designing for the web, typography and branding. 

During this three-week course, you will examine and draw inspiration from the artistic treasures and great museum in Florence in order to create the visual identity of a chosen museum that needs rebranding, maintaining the brand consistency and voice across mediums.

Information to decide

Through an in-depth study of the principles of design, the three-weeks course provides you with the skills to create professional designs in both print and digital formats, as well as allows you to gain valuable insights into the areas of logo creation, image creation, typography and branding.

In order to build a comprehensive knowledge background the study path includes a strategic combination of lectures, case studies, workshops, as well as site visits to museums and exhibitions, under the guidance of industry professionals. Site visits are an integral part of the program’s learning experience and are designed to complement what is acquired in the classroom as well as serve as an on-going orientation to the field.

Based on your research, and drawing inspiration from the visits to major art and historical sights, and open-air attractions in Florence, you will create a visual concept for a “New Museum in Florence”. You will have to select the right visual elements, that consists in naming, branding, infographic and the advertisement campaign, to contact with the visitors. During the final presentation, each project will be discussed individually or in group.

Lessons are held from Monday to Friday, on a full time basis (morning and afternoon) the course has a duration of 75 hours spread over 3 weeks.

The course is intended for students who have competence or basic professional expertise in the area of study and are interested in developing their professional skills. Participants must be familiar with the main graphic tools and software (Adobe Ps/Ai) and should be motivated to work independently or in team and under deadlines.

Faculty

Course Coordinator

Marco Innocenti

Art Director

Stefano Casati

Photographer and Videomaker

Giorgio Franceschini

Graphic Designer    

Silvia Morelli

Graphic Designer

Luciano Quaranta

Graphic Designer, Type Designer

Laura Ottina

Professor    

Projects

Graphic Design and Visual Communication

Florence

Final projects / thesis projects
MAE Rebranding

Graphic Design and Visual Communication

Florence

Final projects / thesis projects
Museo di Antropologia ed Etnologia

Graphic Design and Visual Communication

Florence

Final projects / thesis projects
Museo di Antropologia ed Etnologia: Rebrand and Design

Graphic Design and Visual Communication

Florence

Final projects / thesis projects
Museum Style Guide

What people say

Advanced Graphic Design

Monique, student from Kingston - Jamaica, talks about her experience during the Summer Course in Florence.

Monique Alexandria Thomas

Alumna IED

News

14 November 2025

From all over the world to Turin: IED welcomes its new international students

Two days between campus spaces and the city center, where new international students, guided by a treasure hunt, started to find their way, meet each other, and grow as a group

14 November 2025

This was IED MUSES Talks: Quayola

In the first episode of the second season of the inspirational talk series by IED, the renowned multimedia artist revealed the key elements of his work at the intersection of art, design, and technology.

06 November 2025

Casa IED opens in New York: a new space for design culture and creative exchange

In Williamsburg, the creative heart of New York, Casa IED has opened as the first of the spaces that IED will dedicate to cultural exchange and collaborative design.

29 October 2025

Inclusive graphic design to transform society

For the third consecutive year, IED Barcelona has collaborated with Fundació Setba within the framework of the “Magistrals/Premi Setba” program.

28 October 2025

Rural Futures at Class of 25 @ DDW

A selection of projects from various IED campuses was showcased at the latest edition of Dutch Design Week under the title “Rural Futures.”

27 October 2025

IED joins the Chile Diseño 2025 Awards as an institutional partner

Mery Glez, Director of Visual Arts at IED Barcelona, joins the panel of international experts to share insights on the future of visual design and creativity.

23 October 2025

IED MUSES Talks launches its second season nationwide

The series of inspirational talks promoted by Istituto Europeo di Design features five new creatives who will reveal the stories behind their careers and creative processes, with sessions at the IED Barcelona, IED Madrid, and IED Kunsthal Bilbao campuses. 

16 October 2025

7 IED nominations at the ADCE Student Awards 2025

2 works by alumni from IED Barcelona, 3 from IED Milano, and 2 from IED Roma are competing for the Youngstar Award. The winner will be revealed on 19 November at the ADCE Student Awards Gala, which will open the ADCE Creative Week in Barcelona.

16 October 2025

The Visual Arts of IED, finalists at the Arts Thread Awards

Two projects by Graphic Design alumni are competing in the 6th Global Creative Graduate Showcase, this year in collaboration with Monaco Foundry and Google Arts & Culture, and still open for public voting