Fashion Buying and Licencing
Madrid
On campus
ENG
Master
Language
English
Start date
January 2023
Frequency
Part-time
Fruition
On campus
Duration
11 Months
Credits
60
Due to the frantic speed with which fashion articles are launched nowadays, and faced with consumers who are more and more demanding, it is of prime importance that products reach the final consumer exactly as they were presented, without defects, at a suitable price and in the stipulated time.
On the other hand, factors like the consolidation of new technologies, real time, the development of new markets and production decentralization, force the textile sector to be constantly seeking solutions and improvements with which they can innovate and succeed.
Starting from this premise, the master was created to train professionals in the sphere of development, management and distribution of the fashion product in its widest sense, and from an international perspective.
Information to decide
Objectives:
- Acquiring global knowledge about the complex world of fashion and how its market works
- Knowing about the life process of the fashion product, from its design, to production and sale
- Understanding the important part played by marketing and brand management in fashion
- Acquiring the necessary tools to be able to apply profitability and efficiency criteria
- Acquiring the industry’s key negotiation and management skills
- Understanding the role of the commercial department and the different distribution and sales channels
- Understanding the management of a physical and online store
- Acquiring the tools necessary to be able to become a future entrepreneur
- Knowing the cosmetics industry as a fundamental part of the fashion business
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