Fashion Buying
Global insight into the fashion industry, the role of the commercial department, different distribution and sales’ channels
Madrid
On campus
ENG
Postgraduate
Language
English
Start date
January 2024
Frequency
Evening
Fruition
On campus
Duration
5 Months
Credits
30 IED (240 Horas)
Price
€ 6,400
Acquire the negotiating, leadership and management tools and skills you need to guarantee efficiency and profitability in a fashion company’s purchasing processes.
This Postgraduate Course in Fashion Buying gives up-and-coming professional fashion buyers global insight into the fashion industry, with a focus on strategic planning, purchasing, merchandising and product management.
In this course with an international and contemporary outlook and a strong forecasting component, you’ll learn the theory and technique behind making a good purchase selection that satisfies both users’ needs and corporate objectives, and decision-making in tune with the reality of the market.
You'll get the specific tools you need to adopt criteria based on efficiency and profitability, acquiring a skillset of negotiating, leadership and management expertise. You’ll learn to manage points of sale and online sales’ platforms, presenting and coordinating the planning required for the production process.
And you’ll be studying at a truly innovative school, one that continues to set the standard, learning from working professionals, masters of their trade, visiting companies in the sector to learn first-hand what it’s like to work as a professional fashion buyer.
Information to decide
A specialisation in the field of fashion with a focus on purchasing processes that satisfy both users’ needs and corporate business objectives.
In this course you’ll acquire knowledge on product management (from luxury to retail accessories and jewellery, design, licensing, purchasing and purchasing management), commercial management (advertising, e-commerce and points of sale) and fashion business (strategy and expansion, finance, sustainability and fashion culture).
You’ll finish the course by developing a final project to put the knowledge you’ve acquired into practice: starting with business analysis, you’ll study and present a purchase proposal for a fashion company.
This is a course for people interested in acquiring comprehensive knowledge of the fashion industry, with an emphasis on the product, purchasing and merchandising.
Ideal for those who want to learn the ins and outs of fashion buying or diversify their professional options in the sector.
Fashion designers
Retail specialists
Graduates in Business Administration, International Business, etc.
Marketing
Professional opportunities: Product manager, brand manager, distribution manager, buyer, merchandiser, retail manager, trade marketing, key account manager, consultant.
If you’re looking for a course specialised in the development, management and distribution of the fashion product, this course leaves no stone unturned.
Other aspects worthy of note include the staff of lecturers made up of professionals working for prestigious brands in the fashion sector, the chance to build a solid contact network, and work in a proactive team in a creative, multidisciplinary environment.
All this in the city of Madrid, the European showcase of the fashion industry, and a hotbed of business innovation.
Syllabus
PRODUCT MANAGEMENT
Fashion Product Segmentation (luxury, retail, accessories)
Purchasing
Purchasing Management
Design
Licensing
COMMERCIAL MANAGEMENT
Advertising
E-commerce
The Point of Sale
FASHION BUSINESS
Strategy and Growth
Finance
Sustainability
Fashion Culture
FINAL PROJECT
Business analysis, the study and presentation of a purchase proposal for a fashion company.
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