The course to become an all-round Content Manager by structuring an up-to-date strategy based on the latest industry trends.
To create integrated and cross-media projects for digital media communication.
In order to build and consolidate a brand's reputation, describe the product or service in an authentic way, and outline an original and distinctive approach, a flexible and coherent copywriting, storytelling, and content management strategy is essential. The course aims to convey all the skills needed to manage each stage of storytelling, from defining values to developing an editorial strategy. During the course, you will learn how to structure a customised, credible communication for each brand, capable of establishing a lasting relationship of trust with the audience. At the end of the course you will also know how to design and create a website with Wordpress, developing a personal project.
When enrolling, you have the option of attending the course entirely in person or remotely.
Carry out project work and create your own editorial product
How is innovative content created? What are the indispensable tools a Content Manager needs to know? How to overcome the critical factors one may encounter when setting up a content strategy? The course structure addresses these questions and many others, covering a variety of content types, presenting successful case studies, and exploring each stage of the creative process. You will also learn how to write seo-friendly, search engine-optimised and relevant content for the reader.
This course provides theoretical and practical knowledge for anyone wishing to become a professional Content Manager, whether employed by an agency or company, or working as a freelancer.
In particular, it is the right choice for professionals working in the fields of communication and marketing who wish to enhance their skills through a vertical development approach.
Thanks to this course you will:
● Quickly learn basic and advanced techniques to effectively write a text that engages the reader, promotes a product or service, and conveys a relevant message;
● Learn how to use Wordpress, one of the most widely used platforms for creating and managing websites;
● Learn about SEO logic to write content focused on users' online searches;
● Enter the world of social media marketing to design a specific editorial plan for different channels;
● Have the opportunity to learn from experienced lecturers in the field, such as Content Creators, Social Media Managers and Journalists
Various topics will be analysed during the course, including: different types of content and brand communication, SEO writing and web marketing, the use of the WordPress programme, social media marketing with successful examples, and editorial content management.
Marketing and Communication, Graphic Design and Visual Communication, Creative and Art Direction
Marketing and Communication, Creative and Art Direction, Design Strategy and Management
Marketing and Communication, Creative and Art Direction
Fashion Communication and Management, Marketing and Communication
Marketing and Communication
Marketing and communication
Marketing and Communication, Creative and Art Direction
Creative and Art Direction, Graphic Design and Visual Communication, Marketing and Communication
Marketing and Communication
Brand reputation and digital PR
Marketing and Communication, Video, Cinema and Sound Design
Music Marketing and Branding
Creative and Art Direction, Marketing and Communication
Graphic Design and Visual Communication, Marketing and Communication
The IED Barcelona director contributed his expertise in design, business and innovation to help select Biovitae as the winning proposal in the competition devised by the Italian Chamber of Commerce in Barcelona as part of the “Premio Faro del Mediterráneo” [“Mediterranean Lighthouse Award”].
Stefan Sagmeister is one of the most important contemporary graphic designers: on November 29 he presented his latest book Now is Better at IED Firenze.
"An Act of Imagination - Doubts, Questions and Answers on AI and Creativity" is the title of a research project promoted by Lucca Comics & Games in collaboration with us.
The most significant Tuscan festival dedicated to Queer culture continues its collaboration with the Grafica per la Comunicazione course at IED Firenze.
We are excited to announce the launch of the IED Dream Team, a group of alumni who have become leading professionals in their field, passionate about creativity and community growth: dedicated to endorsing our community projects and creativity
Outfits are the main characters of course but they’re not the only one. There are so many elements, and for sure professions, that make the fashion shows of Milano Fashion Week always so special and catchy.
Students and professors from IED attended the preview of the exhibition "Diego Marcon: Glassa," followed by an exclusive talk with the artist.
The starting signal for a new academic year was fired with the celebration of Welcome Event and Welcome Week.
Learn about all the events of IED Square Fest and sign up for the ones you’re interested in.
Passionate and hardworking professional in the fashion industry since 30 years, Alessandra Invernizzi is currently Senior Account Manager EMEA Wholesale Independents for one of the world leading fashion company: Burberry.
Federigo Gabellieri, Alumnus IED, is an Art Director, creative consultant with a deep experience in fashion and a design industries on both editorial and digital projects, ranging from editorial design, art direction and photography.
Daniele Cavalli is a multidisciplinary artist: music, food, art, photography and fashion are all part of his work.
Students in their final year of the Bachelor of Arts, Bachelor of Arts (Hons), IED Diploma and Foundation Course in Global Design will bring their academic stage at the school to a close on 19 June at 6 pm at Aribau Multicines.
The first IED Books appointment with Massimo Canevacci: an Italian academic, ethnographer and critical thinker, will present his latest book "Stupore Indigeno. Le culture native in Brasile tra rituali iniziatici e sfide digitali".
The World’s most prestigious award show in advertising, design and marketing for students awarded IED with two Bronze Awards in the 2023 Young Ones Student Awards
IED Barcelona installs solar panels on the rooftops of its Point One facility that will save up to 40% of electricity.
IED decided to reward those students who commit up front with a special Early Bird discount.
The Milan Design Week is a remarkable event for the industry and after four years was held in April and it was bigger than ever with more than 900 events and exhibitions.
An Open-Air exhibition with the drawings of the young Israeli artist Talia Zoref in 20 suburban areas of the city from April 24.
Memory, Transformation, Technology, Space and Materials. IED invites you to discover the links between between these powerful words and and the plentiful of events arranged for Milan Design week, the biggest annual design event in the world.
IED Barcelona students’ proposal to revitalise the commercial area of Paseo de Gracia will become a reality throughout 2023 and 2024.
After a very successful in person event we decided to expand the chance to have a friendly dialog with Rodion Usaev, IED Milano graduate in Product Design, who is an expert in the field of industrial design.
Italian Design Day 2023 theme is "The quality that enlightens" - Design energy for people and the environment
10 suggestions encapsulated in a manifesto designed by students for the entire IED community. Small actions and virtuous behaviour that are ironically transformed into everyday good practice.
57 scholarships to support young talents interested in attending a Master course in Italy or Spain.
How to offer a narration of your brand to the customer influencing the behaviors and habits of purchase
Fashion Marketing and how important is to know how to communicate a product.
Las Manuelas - Art Series is the newest edition of the Las Manuelas Project supported by IED
Its objective is to promote local commerce in the city thanks to the transformative power of design.
IED Barcelona has been consolidating its position as a driving force behind innovation and social well-being through design education. "A collective dream" is a faithful reflection of this spirit.
The final work of the Master in Arts Management is an event that offers the visitor an innovative and engaging experience to explore the intersection between creativity and culture, hosted by the Galleria Nazionale of Rome
One gold, one silver and several mentions for the campaigns of former Creative Direction and Communication Design students at the most important award in Italy dedicated to advertising creativity
IED Milano and IED Cagliari kick off the brand new course in Communication Design
44 Scholarships for IED Undergraduate and Foundation Courses in Italy and Spain
Different visual identities for a pilot project at the Palau de la Música Catalana.
On 30 September, 12 managers from large companies will meet online with students and lecturers to discuss a highly topical issue.
Our Alumni Luis De Javier has dressed the artist for the art work of her last album.
A Ministerial Decree has published the modalities for applying the provisions of the new law.
Next September 22nd & 23rd, IED will participate in the sixth edition of the Visual Merchandising Workshop Latinamerica with the experts Anna Sabater and Marc Guitart.
In October 2000, Queen Elizabeth II came to Milan and on her itinerary there was a visit to the Istituto Europeo di Design.
10 scholarships to promote the talent of young creatives.
The event celebrating the Graduation Days of the Undergraduate Courses in Fashion, Design and Communication.
With the awards earned for the campaigns created as part of both the Undergraduate Programme in Communication Design and the Postgraduate Art Direction Lab, IED is still the most awarded Italian creative school internationally in the area of Communication, also ranking among the top ones in the world.
25 candidate Development Plans 18 admitted to the evaluation 8 Development Plans awarded
We are pleased to share the creation of a brand new platform addressed to our creative community – IED Smart Creativity.
What are the consumption needs subliminally transmitted to us by horror films? How is a country’s branding constructed? How has interpersonal communication changed with the advent of new technologies and social media?
The four proposals, from the areas of Design, Management & Design Strategies, Fashion, and Visual Communication, convey the interests and concerns of a new generation of designers.
Shining a spotlight on failure: the campaign with which students Alberto Baesso and Francesco Fusi won a bronze medal at the famous competition was entitled “Invisible failures”.
3 silvers awarded to the 3 campaigns of the communication designers from IED Milan and IED Rome.
This May IED is in New York City, with students and Alumni presenting their projects and winning awards at both NYCxDESIGN festival and the Creative Week.
Ilaria Legato, Coordinator of the Master Course in Brand Design and Management: Food, Wine and Tourism, is a professional specialised in brand and communication design in the food wine and tourism sphere for clients in the Florentine Restaurants world. She is founder of I food designer created together with the Italian Food Designer Paolo Barichella, an initiative focusing on national and international food and design projects.
NOT AN ARTIST is an investigation project led by IED and Accademia di Belle Arti "Aldo Galli" Como, involving professionals of the world of contemporary art and culture.
IED Milano and IED Roma stand out at the important New York competition with their two campaigns for Whatsapp and Spotify.
The important global creativity and advertising contest rewarded the campaign that naturally aims to overcome taboos related to sexuality for people with disabilities.
IED is a partner of the European project of professional training aimed at the development of entrepreneurial skills and competences in young musicians who work in string quartets.
IED Roma and IED Milano are the undisputed protagonists in the Students category - winning first and second place respectively - at the ADCI Awards 2020, which is the most important prize for creativity in advertising communication.
Awards on the closing night of IF! Italians Festival: IED creativity at the top, ranking first Italian school in the ADCI ranking and 12th out of 64 award-winning institutions and schools this year.
A bronze earned in the experiential marketing category with the campaign for Heinz designed by four recent Communication Design graduates.
A Golden School Trophy for the best school and a Grand Prix: IED Communication racks up awards in Salerno.