Organization, Direction and Management of Events
Master - Madrid
Brands, companies and institutions are changing at a frenzied pace thanks to technology and new forms of communication. Because of this, events are increasingly becoming part of efficient marketing and communication strategies with which they hope to become better known. Every firm wants to produce the most important event of the year, the one everyone is talking about the following day.
For this and many other reasons, we want to train professionals who understand that the organisation and management of an event entails a complex and fascinating synergy in which more and more disciplines play a part.