Master - Rome
The Master in Brand Management enhances marketing and communication practitioners’ awareness considering the brand as the best way for a business to achieve success. The brand embodies the present, the past and the future of a company: by its analysis you know the history of the company and understand which means should be employed to exploit its potential and competitive advantage. The Master provides the tools and techniques allowing new Brand Managers to significantly contribute to a brand analysis, planning and management of marketing strategies and process governance. At the same time participants handle the merger among functional roles by understanding, evaluating and boosting actions.
Career opportunities - Brand Manager, Strategic Planner, Account, Marketing Manager, Communication Manager, Sales Manager, Event Manager, Press Office Manager, Project Manager, Content Manager, Media Planner, Social Media Manager, Art Director. The Master is also the proper path for those who want to work as a Freelance or Company Consultant, as well as for the entrepreneurs themselves.