The Undergraduate Degree in Graphic Design offers an education on the creative processes of investigation, interpreting, conception and production with the objective of communicating, embellishing and finding innovative solutions for a product, a brand or a space. The project culture is the driving force of didactics, based on experimental learning through assignments from real companies.
The first year of this degree is focused on acquiring basic concepts of design, culture and project methods. Students learn to dare to create and communicate.
As from the second year, the necessary technological and project managing tools are explored, to communicate simple and effective visual messages through the development of the own creativity and interdisciplinary methodological processes. Students concentrate on acquiring knowledge on Adobe Photoshop, Adobe Illustrator, Adobe After Effect, Apple Final Cut, etc. Also, some elements are emphasised, such as typography in an editorial context, narrative language in audiovisual pieces and motion graphics.
In the third year students begin to contact with companies and also to develop more technical and complex projects, with prototypes and real costs implied, in addition to designs for corporate identity, packaging, signage, posters, etc.
During the fourth year students take a compulsory internship in a company and each one chooses a professional profile. Creative management acquires a great relevance through project management and the capacity of implementing the knowledge acquired in the previous years. In the end, the degree final project is developed in collaboration with real companies, where prototypes are produced. In successful cases, those prototypes will evolve and be manufactured to launch them into the market.
Coordinator
RICARDO FERICHE
Ricardo's career is dedicated to art direction, design and photography. He works as a consultant for various groups, agencies and production companies including National Geographic, El País, RBA, La Caixa, Planeta, Grupo Godo, Grupo Z, BBVA, Le Cool, Fundación Miró, Loewe, Bocento, Matador, RACC, Foment del Treball, Vueling, Hearst, Ara and Edipress.
His work has earned him awards by the Society of Publication Designers, the Society for News Design and, for three years in a row, the Type Directors Club. He has co-authored all three editions of the Barcelona Design Guide for Gustavo Gil.
Ricardo is a lecturer on the Undergraduate Course in Graphic Design, where he teaches students about Publishing Projects.
Duration: 4 years
Start: September 2020
