The program provides a structured core curriculum, providing incremental learning goals to the students throughout the four years, leading to the thesis or degree final project for real companies.
The first year of this degree is focused on acquiring basic concepts of design, culture and project methods. Students learn to dare to create and communicate.
As from the second year, the necessary technological and project managing tools are explored, to communicate simple and effective visual messages through the development of the own creativity and interdisciplinary methodological processes.
In the third year students begin to contact with companies and also to develop more technical and complex projects, with prototypes and real costs implied, in addition to designs for corporate identity, packaging, signage, posters, etc.
During the fourth year students take a compulsory internship in a company and each one chooses a professional profile. Creative management acquires a great relevance through project management and the capacity of implementing the knowledge acquired in the previous years.
- Graphic designer
- Visual communicator
- Art director
- Branding specialist
- Corporate image, editorial, packaging, signage, posters, computer graphics, web pages, motion graphics